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WTF Gym Talk

Latest episodes

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Oct 9, 2019 • 14min

Branding Against Other Brands

Back in 2006 I had a hard time explaining what CrossFit was to people. As time went on, other brands emerged like P90X and Insanity - the best selling at home fitness DVD series to date.   So I would brand against those brands... "Well CrossFit is just like P90X, except it's blah blah blah...." It's a marketing tactic that companies have been using forever - comparing yourself to your competitor and emphasizing your pros vs their cons. Now while this is a tactic, it is certainly not a long term branding strategy.  But recently some of my brethren have grown upset with the way Urban MVMNT has been branding against CrossFit. 
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Oct 8, 2019 • 7min

Tits and Free Leads

Are you leveraging October to do good in your community and acquire some "free" leads? 
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Oct 7, 2019 • 29min

Clay Ferrer x RigQuipment

Clay has been on my podcast before.  He's even come down to Urban MVMNT to meet in person and talk shop. So when I decided to put on the SELF MADE SUMMIT and wanted to find companies to partner with, Clay and his team were a no-brainer. For a microgym looking to rebrand, you may need some extra cash for upfitting, equipment, etc - this is where RigQuipment comes in. www.rigquipment.com  www.fitprofitplanner.com
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Oct 4, 2019 • 54min

Boris Kezic x Metcon Creative

So if you've been paying attention to my VLOG on YouTube, you'll notice that I've been dropping hints as to my work with a company to complete the rebranding process for Urban MVMNT.   This is my interview with Boris, owner of Metcon Creative who has an extensive brand design background and has recently been a wrecking ball in the fitness industry by working with OPEX on their rebranding and will be at the helm of Urban MVMNT's.  Excited for you guys to hear Boris biggest critiques of my brand and how he plans to make it even better. www.metconcreative.com
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Oct 3, 2019 • 14min

The Difference Between Your Gym's Brand + Your Personal Brand

As the founders of our microgyms, our personality and individual brand is entrenched in the brand of our business. But as we grow and more people start making up the DNA + personality of our microgym, we need to seriously evaluate the difference between our own brand voice and that of our microgym. 
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Oct 1, 2019 • 12min

Your Business Is Kinda Like Your Kid - It's Always A Pain In Your Ass

Working out some material for the next Talking to Myself segment...what do you think???
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Sep 25, 2019 • 56min

Mike Arce x Loud Rumor

You may have heard of Mike Arce.  He's boys with the likes of Billy Gene, Alex Hormozi and a ton of other well established people within the marketing/advertising scene - especially those that sit in the fitness niche. While what Mike does - helps gym and studio owners advertise + generate leads - is certainly not unique in today's Facebook feed, he creates content in a way that is truly unique and captivating....especially if you're a sports fan. Loud Rumor Virtual Training  @mikearcelive 
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Sep 23, 2019 • 12min

Don't Be A Martyr With Your Holiday Schedule

I don't give a shit if you're open for business on Thanksgiving or Christmas Eve or News Years Day... What I do give a shit about is the microgym owner facing burnout or claiming that they are trying to grow a business that can be ran by someone else - and yet, they still perform these immature scheduling practices around the holidays 
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Sep 20, 2019 • 12min

Your Programming + How It Relates To Your Brand

You provide a workout solution.   Everyone does that.   The WHAT is not special. But HOW you do it...and ultimately the WHY behind why you do it that way will be differentiators between your brand being just another gym in the crowd vs. really standing out. 
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Sep 16, 2019 • 27min

Evan Bartus x TRIIB

I apologize for my dogshit audio...but hey, I suck at this.   Good thing Evan is smart dude and carried the conversation and will be a huge resource as one of our partners at the SELF MADE SUMMIT.  Evan Bartus is the Director of Marketing for TRIIB, a complete member management solution for your microgym.   We jam on the different changes that will need to be made in your back office if/when you decide to rebrand.  We also deep dive into the client acquisition funnel that is used by Alchemy 365 and how the human interaction part at the top of the funnel is completely underplayed by most microgyms.  If you don't have your tickets for the SELF MADE SUMMIT yet - get em' soon! 

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