WTF Gym Talk

I had a lengthy road trip last weekend and I used some of that time to record a long form podcast with just some random thoughts and musings regarding the microgym scene and where I see all of this heading. Stay tuned for Part 2. 

Most people look down on part-time owners. Hell, even the part-time owners think they are in a shit position because they can't go full-time into the business. But I've got a different perspective on this.

Almost two years ago I created a two part podcast discussing why I was still paying my CrossFit affiliate fee, but not utilizing the name in any marketing or operationally. Now here we are with a significant update. 

Jason Rule, founder of Driven Nutrition, is by far one of the best humans I know. Especially because he lives in a world of slimy, shitty sales people peddling their supplements. Driven is more of a consulting service where they teach you HOW to incorporate supplements into the client experience and create a unique system where your microgym becomes more convenient than Amazon with auto shipping.  www.drivennutrition.net 

Recently added some new decor to my home office and wanted to talk about how it's a visual reminder to me everyday to do what I do best.  Any if you're interested in jamming with me on Saturday March 7th down in Charleston, SC - I'll be delivering a keynote and taking your questions at the Fittest of the Coast Affiliate Seminar.   More details here --> https://fittestofthecoast.com/

Unfortunately, a communication blunder on my part didn't get this podcast out in time before the SELF MADE SUMMIT - but regardless it's an awesome piece with Nathan Holiday, the founder of the Level Method and myself on how to create a new and unique class experience for someone who wants group strength & conditioning. https://www.levelmethod.com/

Corporate Wellness is a topic you hear a lot of gym owners ask about - but far too prematurely. We've been pretty successful with  Corp Wellness accounts and I'll lay out exactly how we land them - but please realize these are not magic by any means.  They don't move the needle too significantly and new players into the market (like Gym Pass) are going to make it even more difficult to land these gigs in the future. 

Got kids? Own a business? Yeah, me too. And the similarities between the two roles are crazy similar.

Profitability vs. Growth.   It's damn near impossible to do both really well for a sustained period of time. Joe and I get into how we see this manifest in the microgym industry as well as the buzz news of all the IPOs that have fallen on their face in the likes of WeWork, Snapchat, Uber, Peleton, etc Here is the article that I referenced in the podcast

My goal in 2020 is to increase the amount of speaking gigs I book, travel more and get to meet more of you awesome fuckers in person.  Interested in getting a group of microgym owners together and having me come jam on any topic of your  choice?   Have a competition or event and you want to add a business coaching element to it?  Email me at stu@wtfgymtalk.com and I'd love to jam with you on how we can make that happen.