Towards the end of 2019, I put on a 2 day re-branding summit for microgyms called the SELF MADE SUMMIT.
You might have heard of it. It was an incredible event and we are considering doing it again next year.
A lot of the guts of what was discussed there had to do with the idea of REBRANDING vs REPOSITIONING.
This is something I'm going to get deep into at my One Day Biz Seminar in Boston, MA on Feb 22nd - but I think the thing we need to establish first is the difference between branding vs. marketing and why I believe you need to lead with branding first.