WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes
Dec 9, 2019 • 13min
You Can't Make Referrals Happen You Stupid Fuck
Please
Be that microgym owner that send me the DM that reads
"Hey Stu, how can I make my clients refer me to more of their friends? I tried raffling off a pair of shoes, but it didn't work!"
My response:
Your mother should have had an abortion.
But she didn't...so shut the fuck up...sit down and let's get learned.
Dec 8, 2019 • 51min
Talking To Myself - Ep 06 - EGO = the ENERGY you PUT OUT
This 6th episode of Talking to Myself goes deep into the concept of ego and why I'm glad that I have a fuckton of it.
Dec 4, 2019 • 15min
Communication To Your Members
There's two skills you need as a business owner:
Math + Communication.
I'm going to discuss my thoughts on the latter.
Nov 21, 2019 • 14min
An F45 Experience Reaction
The other day a fellow gym owner made an account of her experience when visiting her local F45 studio and it inspired me to make some commentary on it - hope you enjoy.
Nov 20, 2019 • 19min
My Microgym Predictions for 2020+
I don't know when this will be going down...but I feel pretty confident from where I stand now in the paradigm shift that is happening. Can you see it?
Nov 18, 2019 • 12min
CF Gyms Under 3000 sqft Will Go Out of Business For This
Sure. The title is balls deep in clickbait, but the theory is sound.
If you are going to be a barbell centered fitness model - a CrossFit affiliate, a strength & conditioning gym, etc
And you are setting up shop in a facility that is under 3000 sqft, you've got a serious issue on your hands IMO.
Let me explain...
Nov 15, 2019 • 11min
Is Your City Growing? How To Think About Commercial Development.
I bet most of you would say that your city has been or is on the brink of experiencing significant growth.
New apartments + homes.
New retail, hotels, restaurants, etc.
New schools, businesses setting up shop, hospitals, etc
Residential development....commercial development...it's been a fucking feeding frenzy over the past 10+ years.
So how should you be thinking about this economic cycle and your microgym's growth potential?
Nov 11, 2019 • 11min
Email Newsletters Aren't A Game Changer, But You Need To Be Doing Them
IMO, this is a boring ass topic - but it's one that is warranted because half you fuckers don't even send out a weekly newsletter to members and/or prospects.
Your inbox is FULL of weekly newsletters from SUCCESSFUL companies.
You haven't gotten the hint yet?
Nov 7, 2019 • 31min
Road Trip Project - Part 2
The continuation of my long form insight into the microgym industry during a recent road trip.
Nov 6, 2019 • 11min
Getting Back In The Technician Seat - The Lifecyle of a Microgym Owner
Been having some thoughts regarding the lifecycle we go through as microgym owners.
First we are stuck in the technician role, dreaming of the day we have staff so we can transition into management and then the coveted "Working ON the Business, Not IN the Business" role.
And I think you'll find this podcast is counter intuitive to the typical mindset on this topic.
