There's some complete crap out there when it comes to this infestation of gym marketing-guru fuckfaces that we see all over our social media feed and I'm here to discuss two particular half-truths that drive me nuts. 

I've been asked a ton what the difference is between the two services I offer to help un-fuck your business, so here it is.

It’s crazy how life turns out...

IMO, the technical aspects of coaching are required...but not paramount to the ability to deliver the message. This means that showmanship, delivery, performance and presence are king when it comes to becoming an amazing coach...because you can be technically gifted AF...but if you're boring, nobody will ever know. 

Tech, Branding, Deep Fakes, Instagram bots and Joe's helpless dating life Oh, and need a CRM + website that don't suck and actually speak to each other? flexx.co/wtf

Recently gave a talk about the importance of branding over marketing. Now don't get me wrong, we need to market, we need to make sales - but if every piece of content distributed by your business is geared towards a sale, you're going to find that you fall into this all too common trap.

Dave is a successful microgym owner with 3 locations. But who gives a shit - this guy creates hella awesome content - not only for his microgyms but as a side hustle he started called So Creative 845. Dave and I jam on videography gear, mics, editing software and the creating content for your microgym with some fine examples.  Check out Dave's YT Channel for his microgym, CrossFit 845 https://www.youtube.com/user/CrossFit845 https://www.socreative845.com/videos

A recent conversation on the interwebs amongst some microgym owners brought up this topic that I wanted to expand upon - creating your own certification/education platform for on-boarding your coaching staff  Many of the self made brands do this already but CrossFit affiliates have the benefit of this already being done for them through CrossFit HQs Seminar Staff - so are there even benefits to this if you're a CF affiliate? 

I dropped a VLOG the other day that discussed the need for your coaches to be incentivized to make content....but not just for your gym...for themselves. I go deeper into this topic on this podcast and hope it helps owners + coaches bridge that communication gap when it comes to content creation for the gym vs. their personal brand.

I had a pretty sweet idea... The Friday (Oct 18th)  before the SELF MADE SUMMIT (Oct 19th + 20th) - I'm going to get together with any owners who want to hit 3-5 different microgym models to see what the other guys that we all talk about (Orangetheory, F45, Barry's Boot Camp, MADabolic, Eat the Frog, etc) are all doing for  - client experience - aesthetics  - brand positioning - class flow - programming - etc So if you're coming in for the SELF MADE SUMMIT (link below), I'll be sending you some information regarding the Microgym Bar Crawl...hope to see you there!  https://www.wtfgymtalk.com/self-made-summit-2019