WTF Gym Talk

So many microgyms are bloated, slow and too fat. I'm referring to their business operations, operational capacity, equipment choices and programming methods. 

If you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out.   But I wanted to at least give you a sneakpeek as to what I think you guys need to know about this new (not really new...just updated and better than what you're currently using) marketing funnel that we've used at Urban MVMNT to have the best sales quarter of our existence... And no, this is not limited to my gym's success.   I work with anywhere from 40-60 microgyms per month and have installed the same style funnel and we are replicating results in an amazing fucking way.  This isn't a bullshit 6 week challenge gimmick.  This is how to sustain lead gen at your microgym in a practical, affordable and quite frankly - enjoyable way.  Get your asses to Boston, MA if you want the entire package of this NEW funnel

The UX (user experience) that leads up to you asking for the prospects money is make or break. In this podcast episode, I break down the best way to create an ideal UX in both a PT First model + group only model. 

I like to think that my work has given enthusiasm, inspiration or dare I say, permission to others who wanted to help microgym owners but just didn't have the balls to hit record and talk into their camera. From my first video back in 2015 to where I am today with WTF Gym Talk, I feel confident in my ability to give content creation advice to others - regardless of who they are trying to reach with their material. Recently, there has been quite the increase in guys talking first person, into their phone, telling gym owners how to "crush it"....and I have an issue with that. Not with the guys or their advice or their business....but with the lack of effort with their content.    Hit play to hear this rant...it's a gooden'.

So you're telling me that you have clients who are paying for coaching from someone else other than you?   Well that's embarrassing. 

So you have something super special that you want to protect huh???

Zak Leighton is the co-owner of CrossFit Distinction in Cleveland, OH and a helluva good dude. He's also decided to get into the vacation cruise ship industry by renting milltion dollar yachts and sending thousands of fitness fans out to sea to workout, party and hang out with some of their favorite fitness celebs.  WOD on the Waves was originally a concept I used as comedic relief in my content, but after getting to know Zak and hearing more about what he's created - I got a much better understanding as to what he's selling and I think you're going to dig it too. https://cruise.wodonthewaves.com/

Are you still waiting till the very end of a prospect's first class or initial consult to show them pricing information? Do you still covet the pricing options like it's some secret relic you can't show them or you'll magically lose the sale cause you won't be able to add value or some other lame fucking bullshit reason? If so...this is for you.  

A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive branding assets to Urban MVMNT as we continue our re-branding journey). On this first episode we get balls deep into some of the common issues we see with microgym owners as they start the rebranding process and talk about some of our favorite sources of inspiration for branding.

I recently did a vlog on this concept of The New Marketing Funnel For Microgyms and it stirred up quite a response so I wanted to increase the awareness on what I think you guys need to strongly consider if you're looking to drive more traffic into your building without running bullshit gimmicky challenge ads.