WTF Gym Talk

A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive branding assets to Urban MVMNT as we continue our re-branding journey). On this first episode we get balls deep into some of the common issues we see with microgym owners as they start the rebranding process and talk about some of our favorite sources of inspiration for branding.

I recently did a vlog on this concept of The New Marketing Funnel For Microgyms and it stirred up quite a response so I wanted to increase the awareness on what I think you guys need to strongly consider if you're looking to drive more traffic into your building without running bullshit gimmicky challenge ads.

Dan Uyemura is the CEO of Push Press and one hell of a guy to jam on business with. We go into a plethora of details from the broken business model that most CF Affiliates are running with to leaning out your microgym from a cost perspective and operational capacity.  To learn more about Push Press and the cool shit they're doing - www.pushpress.com 

Jeremy Hohle is more famous than you. His gym has probably also been around longer than yours. And even though this guy is also a complete bad ass who still attends biz seminars hours after having his appendix removed, he's probably one of the most down to earth, awesome and good dudes I've ever met. Jeremy is the owner of Ragin CrossFit in Lafayette, LA and is the famous Drew Brees doppelgänger you may have seen on the internet or news.  We met at a biz summit earlier in 2019 and then he came down for the SELF MADE SUMMIT to put the finishing touches on his new brand of classes at his gym. We get into his 10 year affiliate journey and what it's been like to create a new class offering with such a veteran client base. 

Joe bought a Peleton and we get into what a huge pile of boogey douche he's become because of it....the end. Just kidding. Kinda.    We more or less breakdown the attraction behind Peleton, their recent marketing misfire that caught them some serious negative PR and the brilliance of Elon Musk's Cyber Truck debut.  

Part 1 of a sales specific series that I'm going to cover more on in 2020.   Big picture topics are great, but my fav content to create is specific action items and I think you guys are going to get a lot out of this one. 

Shannon Kennedy is a badass female, amazing gymnastics coach, a good friend and FORMER employee of CrossFit SouthEnd. The title of this podcast is def. riding the clickbait wave but not really.  Shannon ran the gymnastics program at CFSE and when we made our move to rebrand to Urban MVMNT, specialty classes like Olympic Weightlifting, gymnastics, endurance, etc were not a part of that vision.   So all the SME coaches went buh-bye. In most cases, this becomes a dramatic exit and dissolution of friendships and certainly business relationships.   But not this one.   Shannon and I have maintained a great relationship over the years that is filled with mutual respect and an appreciation to learn from each other. We get deep into the concept of overtraining as an athlete and the negative side effects that the competitive atmosphere of training can bring.  I think you're gonna really like this interview! 

"So Stu, I started working with a new website guy" "Awesome!  How's it going?" "Well, it's OK I guess...but his website isn't getting me any leads" "You realize websites aren't designed to get you leads, right???" "I just figured he'd be able to also help me with some ads and offers and stuff, ya know" "What I know is that you're fucking retarded...sit down, we need to talk"

A growing majority of individuals I speak with are very, very new to the content game. Like the don't even mess with social media themselves, personally - let alone from a business standpoint. So I figured this podcast would be beneficial to anyone who is having a hard time getting started with content creation. 

I've had some microgym owners reach out about what exactly we've changed regarding the movement selection we prescribe at Urban MVMNT so I figured I'd share a bit.