WTF Gym Talk

I'll accept credit for leading the charge of microgym owners who want to reposition or rebrand their business - I'm proud of the work I've done in creating content to help you guys see that there are other ways to run brick and mortar fitness. But what I want to make sure you're not doing - is thinking that you can steal a model, or style or brand element - and that it is going to be the cure for your current broken business.

I used to go after this mantra.  Hell, I even had it painted on wall for my new location. We deliver the "best hour of the day" is a bullshit phrase in my opinion when we really break it down. 

The most important investment you make in your microgym is your staff - make no mistake about it. So take the time to invest in your business by investing in others.   On this episode on jam on all things HR and the reallocation of payroll to support full-time players in your business. 

The title is soaked in clickbait but the topic is completely legit. Barbell intensive, group fitness models need to really consider the micro-level numbers of their business to realize that their love affair with a certain training program may not fit into their 2,500sqft facility from a P&L standpoint. 

Alfred and I run two completely different fitness business models. He is focusing on the client:coach relationship with a lasting, tailored, specific fitness program... ...And I am not. With that in mind, we have differences of opinions when it comes to the utilization of the barbell.  Check out Alfred's operation at @opex.concord 

The Snatch, Kipping Handstand Pushup and Back Squat are OVERRATED AS FUCK for a fitness program focused on GPP + Operational Capacity.   Please try to change my mind.

You or someone you hire MUST BE AN EXTROVERT. Must be willing to talk to strangers. To market and sell, direct to the consumer. If you think that your failing microgym is going to resurrect itself while you take the weekends off because you won't participate in off-site marketing plays, you're in for a rude awakening. The New Marketing Funnel that I'm breaking down in it's entirety at my One Day Biz Seminar in Boston, MA on Feb 22nd is re-writing what it means to acquire warm, brand aware leads. I highly recommend you attend - tickets are available maybe. 

So many microgym owners have these visions of 30,40,50 member signups. 100 leads per month at the push of a button. But the fundamental flaw here is too obvious for me not to spit on it. 

KISS. Keep It Simple Stupid. I think the average microgym owner is far too wrapped up in their purist route of a performance enhancing program vs what they avatar client they seek actually wants. Kinda like the butcher who is telling you how his Kobe beef, cured, grain fed, pasture raised hamburger is absolutely the best....but you have to cook it this special way that takes 2 hours....and if you don't pair it with this kind of wine, you'll fuck it all up. See the comparison?

Just some ramblings on how I'm now thinking of the sales process when it comes to PT First vs. Straight to Class... If you want the entire breakdown of this, come to the One Day Biz Seminar in Boston, MA on Feb 22nd. Tickets are still available I think.