Sydney lives and works in the fitness industry just like I do - in Charlotte, NC. But she went about her career growth in a much different way than most microgym owners have. What originally began as a quest to start her own gym, quickly detoured and turned into developing a YouTube channel where she would post full-length workout videos for anyone looking to get fit at home.
And it worked. Like really fucking well. Her workouts videos get ~400,000 views on a regular basis and she's completely flipped her traditional gym owning dream into a digital online presence. We dig into her background, starting a YouTube channel and how microgym owners can start to create a digital revenue stream