Mike Jones is one of the signature speakers at the SELF MADE SUMMIT that is going down in Charlotte, NC on Oct 19/20th this year. Mike owned several very successful CrossFit affiliates in MN and then had a vision for a new workout style that nobody had exploited yet.   So he went all in on this new venture (Alchemy 365) and they have had nothing but rapid growth over the past several years. Mike will be sharing with you the deep dive into how he went through this creative process, built a new class that turned into a new business model and has scaled it to over 6 locations in two states thus far - with plenty more in the future. If you haven't listened to my first podcast with Mike - here it is.   And if you're not signed up for the SELF MADE SUMMIT - do it here before tickets are sold out! 

I stay out of this topic 99% of the time...

While I still work microgym owners to help un-fuck their business, I've been taking on more and more personal brand development clients and I thought I'd share some of my thoughts when it comes to developing a "personal brand"

When was the last time the other gurus made content on this?   I'll wait.... Exactly... Enjoy. 

Before we can make a sale, we need to have someone attention.   Before we get their attention, we need to craft a message that is educational or entertaining to them. Before we craft that message, we have to be educated or entertaining... You get the idea.  Enjoy. 

You live life like everything is perfectly fine with your business, until a fire needs to be put out and then it's HOLY FUCK WHAT THE HELL FML JESUS HELP ME situation.  Let's stop doing that. 

Seriously...regardless of what problem you have within in your business, this needs to be your first priority...

How to compensate you staff members is not as difficult of a conversation as we all make it out to be...

You know how I came up with the name for this media handle?   I wanted to create solutions to the WTF!?! moments I had as a microgym owner. So I did. Then a funny thing happened.  I  started having my own WTF!?! moments seeing all the stupid shit we do as microgym owners. So here's a full on monologue about the most frustrating of those moments I've had recently.

Don't blame me.  Seth Godin made me do it.