WTF Gym Talk

Many of you are still under a state mandated phased plan where you are having to operate outdoors to scale your service offering, myself included. So for now, let's talk a bit about how I'm thinking about conducting these outdoor workout sessions. 

12 months ago I announced that I was going to be making a 'Pick Your Spot' model at Urban MVMNT (my microgym) and placing numbered, vinyl squares on the floor to create a new type of floor layout + higher operational capacity. I was fucking ridiculed.   "You're insane.  That's never going to work!" "Why would you do that?  It makes no sense." Fast forward to COVID.... How ya like me now, fuckers?

I think it's about time we start discussing the macro-level strategy that I believe is going to be crucial in acquiring new leads once your microgym is re-open after mandatory COVID shutdown.    

An insight into what's been going on in my mind regarding the future of Urban MVMNT, creating more rent roll income in my building, how we are going to franchise/license and just some other things that I'm working on now.

Coming up on the closing of the 2nd quarter in 2020 has me thinking about the overall timeline that microgym owners have experienced in COVID and wanted to share some of my observations and thoughts leading into the future.

An impromptu jam sesh with a good friend of mine, Dave Hurt.  Dave is a former franchise owner in the bar industry, work a full 9-5 job, a father, husband and sponsored 1st Phorm athlete. His micro-influencer popularity surrounding bodybuilding, nutrition, goofing off, family and business has grown over the years and now he's ready to step out on his own and finally turn his personal brand into a business.  @imdavehurt 

Seriously, don't under-think this and gloss over it.   This is going to be a crucial play for you when it comes to new client acquisition in a post-COVID world. 

Enough COVID talk for a minute, let's get back to businesses and discuss copywriting for your microgym. 

For the microgyms that are opening up without having these 3 items in alignment, please go fist yourself. 

My man Mike Arce, founder of Loud Rumor, and myself jam on the microgym scene as we slowly start to transition into this new phase of COVID where states are slowly starting to release restrictions and open up fitness facilitates.