WTF Gym Talk

If you haven't heard, a chain of 27 CrossFit affiliates decided to reposition their brand, remove the CrossFit name and go down their own path. Interesting.   Here's my take on it. 

How many microgym owners are still stealing time from the business and their clients to perfect their own fitness pursuit? Too many. Too many of us are still spending HOURS per day to increase our own fitness, purse some pipedream of being a competitive athlete, etc. Guess what?  You own a business now.  That is your new sport and passion.  Continue to enjoy fitness and stay fitness, it's good for the mind and body...but it's time you really analyze if you're acting selfishly and outside your lane now that you own a business.

Some strong reflection on this notion that microgyms need to be responsible for providing the coveted and widely overused title of 'Best Hour of the Day'. I'm even guilty of this marketing tactic myself - trust me.  But what's important is that we continue to evolve our message and when it hits critical mass (every god damn microgym claiming this), we need to re-eval. 

If you aren't fucking with these three amazing creative assets in a 2020 world, then you're just asking to lose.   DM me if you want the affiliate link discount for Design Pickle! 

On the inter-webs recently, another content creator in the microgym biz coaching scene and I had a disagreement. That individuals name is Matt Baitieri and he's the owner of Box 2 Business in Australia.   We went back and forth on the quality of content that I see these other biz coaches putting out and why I think they are going to need to step up their game overtime if they want to stay relevant.   Matt shared how he ended up as a "biz coach" and the price you pay when you buy Instagram followers to increase your clout. Huge thanks to Matt for coming on the show and sharing his difference of opinion with me! @box2businesses 

Big thanks to my man Ben Isabella, owner of Isabella Fitness in NJ, who inspired this segment.   Many of you have created something new recently in regards to a new style of class or a different fitness brand and it's not exactly catching with your current customers....so I decided to drink and rant about it. Full video version on YouTube!  https://www.youtube.com/watch?v=yi_hmMONixU&t=29s

Sean's a buddy of mine, a smart dude and a respected colleague.   He's also grown an amazingly successful online business - free from all the bullshit overhead of having a brick + mortar. So then why the fuck did he decide to lease a building for his online business? We get into this and tons of other microgym biz nuggets on this episode. Enjoy!  @activeliferx 

I used to go after this mantra.  Hell, I even had it painted on wall for my new location. We deliver the "best hour of the day" is a bullshit phrase in my opinion when we really break it down. 

I'll accept credit for leading the charge of microgym owners who want to reposition or rebrand their business - I'm proud of the work I've done in creating content to help you guys see that there are other ways to run brick and mortar fitness. But what I want to make sure you're not doing - is thinking that you can steal a model, or style or brand element - and that it is going to be the cure for your current broken business.

The most important investment you make in your microgym is your staff - make no mistake about it. So take the time to invest in your business by investing in others.   On this episode on jam on all things HR and the reallocation of payroll to support full-time players in your business.