WTF Gym Talk

Ben Davis owns Noble Clay in Atlanta, GA.   From the outside and it's social media, you would guess this is a typical individual design microgym.  But it couldn't be anything further from that. Ben has created one of the few non-profit microgyms that is mission based and he is looking to grow the Noble Clay brand across the country. The goal is simple:  provide fitness to everyone, regardless of socioeconomic status.  Ben is a brilliant guy and I think you're going to really enjoy our conversation. 

Jason Fernandez is a tenured CrossFit affiliate owner and 50% of the Best Hour Of Their Day podcast with Jason Ackerman.  I've had the privilege of knowing Fern during his CrossFit Seminar Staff duties when my previous CrossFit affiliate would host certifications and we've continued to stay in contact and chop it up on various fitness industry topics over the years.   And this episode is no different.  Enjoy.  Check out the Best Hour of Their Day podcast here. 

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Joey Bowen + Drew Beech are cousins who built the Few Will Hunt apparel company from nothing more than simple family lexicon that was shared at their cabin outings.   Fast foward to today and these two have built a brand that represents the intentions of everyday people, professional athletes and entreprenuers who "aren't fucking around" and will put in the hard work to achieve what they want. www.fewwillhunt.com 

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Welcome to the first segment of Shoot The Shit - a longform conversation with individuals within the fitness industry who are doing amazing things.  In this debut episode, I have Sydney Cummings in-studio to discuss the insane growth of her business Royal Change.  As a former collegiate athlete turned personal trainer, Sydney decided to go all in on digital fitness via YouTube back in 2017. In fact, I actually took a random meeting with Sydney back then to lend some advice in regards to her future career - and while I wish I could take credit for this woman's nearly 1 million subscribers on YouTube, her Good Morning America segment and her recent feature in Forbes - this is 100% all due to crazy work ethic of herself and fiancee Dustin. She's currently sitting at over 100 million video views on her daily upload channel on YouTube and has created a subscription business out of that that generates over $100k per month. She's a hell a business mind, an amazing human and someone I consider a friend....ladies and gentlemen....I present to you, Sydney Cummings. https://www.royalchange.fit/

In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business:  DELIVERING our fitness service (from an operations standpoint).  We give a high-level overview of the client experience from the time they walk in, the importance of front desk staff, energy exchanges, on the floor coaching and more... If you like what you're hearing and would be interested in learning how you can bring an Urban MVMNT location to your city, please check out the link below! https://www.urbanmvmnt.com/licensing

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com

Today's episode is a recording from an in-person conversation I had with a member of Urban MVMNT who is currently making moves to start his own nutrition + fitness company. We cover a variety of topics: - my overall business strategy to keep profit margins high - how I'd recommend he categorize his content creation - should you aim to open a brick + mortar location right now?  and more... If you want to hop on a call to discuss your business in gross detail and have a unique strategy drawn up for your ambitions - let's get on a call...I'd love the opportunity to work with you and show you what your business is truly capable of... 

In this episode of How I Broke This, the owners of Country Strong Fitness jam with me as to how they fucked up several different phases of their business - rebranding, giving into the membership vs. protecting the business, and more.  As always, thank you to my guests for having the courage to share their missteps in hopes that other microgym owners can learn from their mistakes.  Have you really fucked up your business?  Did you learn valuable lessons from it?   Shoot me a DM on Instagram @wtfgymtalk and I'd love to have you on the show!