
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

Feb 19, 2021 • 16min
One Improvement Per Year
Why are we constantly trying to improve upon multiple items in our business all at once...
As fitness professionals, we know that if someone came to you and said
"I want to run a 6 min mile, deadlift 500# and be able to do the splits..."
We would in turn tell them
"Awesome. Which one do you want to have first?"
And then we'd progress on that skill primarily, while building auxiliary steps towards the others.
Why is not like that in business???

Feb 17, 2021 • 14min
Buying A Building Part 2 | Buying For The Wrong Reasons
In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.
While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic.
If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project.
stu@wtfgymtalk.com

Feb 15, 2021 • 16min
Why Being A Part-Time Owner Can Be An Advantage + More With Iron Roots Strong
Recently had Britt Morin, owner of Iron Roots Strong in TX, travel to Charlotte for his full-time job and he popped into Urban MVMNT to hit a workout and talk shop.
In this raw discussion, we talk on a variety of topics:
- why I think being a part-time owner can actually be an advantage
- guerilla marketing tips
- why the organic funnel needs to be at the top of your marketing efforts
and more...
If you want to hop on a call to discuss your business in gross detail and have a unique strategy drawn up for your ambitions - let's get on a call...I'd love the opportunity to work with you and show you what your business is truly capable of...

Feb 11, 2021 • 37min
How Urban MVMNT Collects Monies, Efficiency + Productivity feat. Isaac
In another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business: COLLECTING MONIES, EFFICIENCY + PRODUCTIVITY.
We discuss the operational side of setting up draft dates, ACH vs. credit cards, handling failed payments, etc.
Additionally we dive into how we collect efficiency from our systems and productivity from our employees.
If you like what you're hearing and would be interested in learning how you can bring an Urban MVMNT location to your city, please check out the link below! https://www.urbanmvmnt.com/licensing

Feb 10, 2021 • 22min
Buying A Building Part 1 | SBA 504 vs. Conventional Loans
In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.
While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic.
If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project.
stu@wtfgymtalk.com

Feb 5, 2021 • 57min
Creating An Enchanted Ninja Clubhouse of Glory and Dreams with Mark Fisher Fitness
Enchanted Ninja Clubhouse of Glory and Dreams.
Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody.
Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a path to have 2,000 online "Ninjas" as they pivot in a COVID world.
If you like branding + marketing in the microgym space, then you'll love my conversation with Mark.
https://markfisherfitness.com/

Feb 3, 2021 • 51min
Branding With Boris - Ep. 07 - Our New Show Format With Show + Tell
On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love.
We dive into a non-profit microgym who is creating amazing brand currency in their market, a look at Match.com's amazing marketing play, how to incorporate humor into your promotions and more.
If you're in need of brand design work and want to work with the best, head over to metconcreative.com.au where my man Boris does incredible work to bring your brand to life.

Feb 1, 2021 • 1h 20min
Jammin' With Joe Ep. 209
Another episode of Jammin' With Joe where we hit on some of the more relevant topics in our world today - capital building under riot, Joe's predictions on Peloton purchasing Precor, big tech integrating into the fitness space and more.
If your microgym is in need a clean, simple and free solution to get digital content into your member's hands - then you need to check out Studio.
https://www.flexx.co/studio-by-flexx

Jan 29, 2021 • 52min
Capturing Moments, Not Movements With Bruce Williams Photography
Bruce Williams is a well known fitness-based photographer in the Charlotte, NC area.
His work has been all over the CrossFit + microgym scene for years now and we finally caught up to jam on all things photography/videography related.
So if you're into hearing two creatives talk gear, business and media - you'll enjoy this.
www.bawphoto.net

Jan 27, 2021 • 60min
Building A Reputable Podcast with DJ Hillier
DJ Hillier recently interviewed me on his podcast. Nothing out of the ordinary for me.
But when I did my homework on him and his show, The Mi-Fit Podcast, I was very impressed.
His guest list was phenomenal and his interview style was authentic.
At the end of my interview on his show, I invited him on mine to share the behind the scenes of starting a successful podcast, moneitizing your show and content creation in general.
Enjoy.
https://www.djhillier.com/podcast