An early morning rant on low barrier to entry classes and the consequence of splitting your avatar.

Sticky Branding is the name of Jeremy's company & his first book.  I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members.  Since them, Jeremy has gone on to write another book - Brand New Name.  A step-by-step guide to come up with a name for your new business. We touch on Brand New Name, but mainly stick around the topic of COVID and the need to attach yourself to a established brand or establish your own. www.stickybranding.com 

WTF Gym Talk is now offering copywriting services for microgyms.   I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method.  Interested in us creating 30 pieces of unique copy for your social media?   Shoot me a DM on Instagram @wtfgymtalk 

I recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer. 

An honest discussion about a possible outcome...

Joe and I kick up a bunch of different topics that revolve around the new world order of fitness during the coronavirus pandemic. 

Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc... A few years later, she met Heidi. Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following. Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility. The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.  https://westkeptsecret.co @westkeptsecret 

So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created. Perfect. You found a match. You affiliated. The rest is history. For those of you who went down the de-affiliating/rebranding route - my question to you is this.. What is your belief in fitness? If your belief in fitness is an exact replica of your previous model, that's fine...as long as your 'rebrand' was meant to simply change the naming convention away from CrossFit. But for those who wanted to create something their own...you need to develop your own belief in fitness. Look at Functional Bodybuilding by Marcus Filly Or Level Method... They all created their own belief in fitness and people have flocked to their charter. When I rebranded to Urban MVMNT we created a new belief in fitness and one that we genuinely believe in. So find your new belief in fitness if you're going to create something new and actually fucking believe in it.

John Briggs owns Incite Tax, a CPA firm that handles the bookkeeping and annual taxes for variety of businesses, specifically - microgyms. They utilize an accounting strategy called Profit First. In fact, John recently wrote a book called Profit First For Microgyms that I highly recommend you grab. In this episode we discuss some of the more pertinent topics surrounding money and microgyms during the pandemic. 

Mike Jones is no stranger to my audience.   He's a colleague and friend whom I have the upmost respect for as an industry leader and it was great to chop with up with him again regarding the specifics around the Torpedo - a truly unique device in the fitness industry that was created to alleviate his operational capacity issues with Alchemy 365. We also catch up with how his microgym brand is handling the current 2020 pandemic.  www.alchemy365.com @alchemy365