WTF Gym Talk

Saying you want to create your own belief in fitness is not enough. Wanting to move away from CrossFit, or HIIT or whatever is not enough. You actually have to create something that you can sink your teeth into. That what I did with Urban MVMNT and this podcast dives into a bit of the programming side of that. Enjoy.

In this episode of Shoot The Shit, I'm honored to jam with the one and only, Kelly Starrett . Kelly is a behemoth in the fitness industry.  He's a physical therapist who became the most successful SME course instructor in CrossFit history.  And it all started on the back of 365 days of dedicated YT content where he launched the Mobility WOD Project.  These homemade videos that taught fitnessers how to get out of pain and improve range of motion eventually became what is known today as the The Ready State which provides education and certifications for coaches all over the world. Kelly has also been brought in to work with professional sports teams, presidential administrations and some of the largest tech firms in teh world as everyone wants to get in on the game of human performance. I hope you guys enjoy this conversation as much as I did. Ladies and gentlemen,  Kelly Starrett

If you're considering making serious changes to how your business operates, who it markets to or how you deliver your fitness - this episode is for you. 

This podcast explores the challenges of the 'Coach For Life' idea in the fitness industry, emphasizing the importance of specialization and finding unique ways to differentiate oneself. The speaker questions the feasibility of sustaining a career as a lifelong coach and explores the comparison of coaching for life to other professions.

This is an effort I truly believe should not be a priority for your microgym. If you're continuously working to try and come up with the 'latest and greatest, there are some things you need to consider...

In the busy day of a microgym owner, the little things can fall to the wayside.  But in my experience, those that grow very successful brands are the ones who never let the little things slide.  They are relentless in their pursuit of ensuring that even the smallest essence of their CX is dialed in. This podcast rants on this topic.  Enjoy! 

Eric Malzone is a former microgym owner and podcast fiend.  He's published over 700+ episodes and has created several different shows that revolve around fitness & entrepreneurship.  While we could probably rap all day on running a microgym, I chose to deep dive with him on the topic of creating, growing, and operating a successful podcast.  Anyone who currently is looking to improve their podcast or wants to start one - this is for you. Enjoy. 

If there was one common denominator that I witness inside of the microgym industry as it relates to having staff/HR problems and simultaneously an ineffective marketing message - it's the inability to communicate. In this episode, I'm going to break this down and give you some tactics that you can start deploying to get better at communication. 

This is a thesis I've been running with for years now and have produced other pieces of content around, but today I decided to provide some of the operational definitions that I use when trying to break this down to someone who doesn't understand how focusing on "Community" vs. Culture can put them in a very disadvantageous position. 

I've been known to say this phrase in certain situations:   "Sell your thing before you've created your thing." And I stand by that...in certain situations. I also stand by the belief that many times, it warrants you testing the waters organically before ever dropping a dollar into your business idea to see if it floats.