Pete Moore is the founder of Integrity Square, an advisory and investment firm for early stage businesses within what they've termed the HALO sector (Health, Active Lifestyle and Outdoors).  As a guy who doesn't really listen to podcasts, I came across Halo Talks and loved Pete's style of interview and the list of guests he had on, I had never heard of....and if I haven't heard of them, well, then I'm intrigued.  Enjoy this episode as Pete and I jam on the financial side of the microgym industry, getting outside investment and what you need to think about before you start planning to scale. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

In an upcoming episode of this podcast, I'll be jamming with my man Jason Khalipa and his efforts to create a strong personal brand on the back of his success as a gym owner. And while I was prepping for this interview, I figured I could share my own insights and journey in regards to this topic. While many microgym owners might have a desire to create a personal brand, get paid to speak and develop online content - there's several items you need to keep in mind before making that plunge. 

Floery Mahoney is the founder of Board30, a boutique fitness model that utilizes not only a unique product to deliver fitness, but also a unique business model for their licensees.  In this interview, I jam with Floery regarding how Board30 got started and the strategy behind going to license route vs. franchise or corporate ownership.  Check out Board30 here.

Here's the one KPI that most of you need to be focusing on...

The owners of Sculpt Method (Katy & Brittany) here in Charlotte, NC got their start at the worst possible time...right when COVID was really kicking off. As two hungry entrepreneurs who were ready to go all in on their dream of a studio, we jam on their pivot and how not being trapped to an expensive lease has changed their outlook on running a business in the fitness industry.  These girls are real as fuck and it was an awesome jam sesh - enjoy!  Check them out at @sculpt_method on IG. https://sculptmethod.com/

Listen, every market has it's challenges, but I don't think anybody really appreciates how difficult it is to sell the solution we provide in the fitness industry. To my knowledge, nobody has been addressing this overlooked aspect to our uphill battle so I decided to rant.

Does your business need to grow? You probably answered yes. Which means, you might be completely wrong. 

In a recent conversation with a client, we were designing their hypothetical organizational chart for their microgym.   The end result was pretty interesting, so I figured I'd share with you guys.  

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here. In this episode of the WTF Gym Talk SHOW, we jam on:   - 3 case studies of successful online fitness companies + what they all have in common  - how they did it without hosting shitty live workouts on Zoom or advanced tech  - is there a market for just selling programming?    Liked the show?  Hated it?  DM me on Instagram @wtfgymtalk