WTF Gym Talk

When we alter, improve, remove or create a client experience - you need to be aware of the pitfalls that so many have made...

MDV was supposed to be a lawyer...he actually was a lawyer...but then he took a second look at life and realized he wanted something different.⁠ ⁠ Fast forward to today, he's the Chief Fitness Officer at NCFit and while social media hasn't always been his jam, he's been putting out more content and coming into his own personal brand in the past year.⁠ ⁠ Awesome dude, great conversation, hope you enjoy it!⁠ ⁠ @mdv_fit

Recently, I interviewed Sydney Cummings on an episode of Shoot The Shit.  While Sydney is obviously the well known name and face of Royal Change - you can't discuss the business side of this company without talking to her fiance and partner, Dustin Houdysell.  He's a true numbers guy (former CPA), has a natural eye for design and has self-taught himself videography (to a ridiculously impressive level).  Had a blast with this conversation.  Hope you enjoy it.  @d_houdyshell 

When it comes to pricing, every microgym owner has their own take on why they set their prices the way they did. This episode is meant to get you thinking differently about how your position your pricing. 

Matt Fraser, the 5x CrossFit Games champion was recently interviewed on the Joe Rogan Experience.  But once the podcast was published, there was quite a bit of backlash from CrossFit affiliate owners who didn't appreciate parts of Matt's interview.  Here's my response.

Recently, NOBULL went under fire within an article published by the Morning Chalk Up for their lack of "inclusivity" in regards to their clothing not being sized for larger individuals and being priced higher than competitors. ⁠ ⁠ This article included the very strong position by an avid CrossFitter and impressive AF human, Athena Perez, where she laid out her opinion on NOBULL's lack of inclusivity.⁠ ⁠ This is my take on the situation.⁠

I typically have a rule...do 1 thing...and do it really, really well. Only deviate from that one thing, once it's cooked and running without your daily guidance.  However, at this current moment...I've gone way against my rule...and it has me feeling like I'm on the verge of failure. So I figured I'd have an open conversation with you and how I'm planning on rebounding from this feeling. Hope this helps anyone who is having similar feelings. 

David Rubin is a tenured CrossFit affiliate owner who recently went through a rebranding.  But that's not why I had him on the podcast.  In fact, his rebranding went pretty well.   The 4+ locations that he's opened in his career - now that's a different story. David comes on this episode of How I Broke This to discuss all the ways he fucked up opening multiple locations, having to close them, partnering with the wrong people, etc. So if you're thinking of expanding your empire, definitely give this a listen. And as always, thank you to my guests who are humble enough to share their fuckups with the rest of us! 

While having a digital marketing plan is crucial, there are plenty of options to get word out about your brand that are cost effective and warm up your target audience far more effectively. The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory. While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com