WTF Gym Talk

This is a horse I'm going to beat until it's pulp. You need to establish a brand, but then you need to establish away to generate more clients. These two things are more intertwined than most give credit to, but I hope to give you some insight as to how I think about combining these two elements of your microgym.

My good buddy Sean Pastuch made a post on his social media recently that brought up the topic regarding microgyms offering discounts and his stance as to why they shouldn't. Sean and I share similar beliefs on this topic, but there's an element to this whole "Don't Discount!" headline read that I want to make sure you're aware of... It's one thing to prefer not to discount, but to discredit the business strategy associated with them is fucking silly. 

As your business ages from infancy, into a growth stage and then eventually maturity - the concept of reinvesting into the business needs to be addressed from different angles. While this podcast takes a broad approach, if you're in need of a specific reinvestment strategy for your microgym, hit me on Instagram @wtfgymtalk, and let's talk! 

This is the 5th episode of Shoot The Shit, my longform conversations with individuals in the fitness industry who are doing dope thing...and I'm really  excited for you guys to hear from the man, Mr. Jason Khalipa and myself jam out on a ton of different topics. For those of you not familiar with Jason's work, he was the 2008 CrossFit Games champion and shortly after winning he opened his first gym, CrossFit Santa Clare.  But unlike most of us in the microgym space, Jason didn't stop at one facility - he know solely owns an empire of locations across the globe that have been rebranded as NCFit.   He's ventured into the tech/app space with his NCFit Collective app which provides trainers and coaches with detailed workouts, lesson plans and coaching cues and he's just launched his brand new consumer based app in which he hopes to land grab and become the Peloton of Functional Fitness. If you're familiar with Shoot The Shit, you know that I don't ask the typical questions and we don't have the standard conversations that are too commonly exhausted in the regular podcast circuit - and this episode is no different. Ladies and Gentlemen, Jason Khalipa.

On this episode of Branding With Boris, we have our regular Show + Tell feature that we both dive into and extract the key branding elements that you need to be considering for your company.   We'll then break down how we see two unique elements of any business - brand & client acquisition - and how they should intersect for a seamless growth strategy.  If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life.

A rough draft of a thesis I'm working on that surrounds the concept of the business you CURRENTLY own vs. the business(es) you'll ULTIMATELY own. 

Another Road Trip podcast where I go long form on a series of QnA that you awesome fuckers send in.  Enjoy. 

I'm in the market for a new car and a recent sales experience with Tesla prompted this podcast episode.  Enjoy.

In another monolouge rant, I talk about how I look at using member management software, which platforms I recommend and how I utilize the intricate features of the software we use at Urban MVMNT to help us manage KPIs and sales objectives. 

I doubt the majority of owners are thinking of their "free trial" or 21 days for $21" to this level.  I hope it helps you reformulate your offers so that you're getting them across to the right avatar and they are satisfying for the economic engine of your microgym.