Prior to 2020, I had been pushing for more equipment manufacturers to take a more minimalist approach in their gear.
It saves gym owners money and increases their operational capacity.
While most of my requests went unnoticed, the truth of 2020 and the pandemic has forced equipment engineering to completely re-think their strategy and has allowed some newer players into the market that are bring some exciting products with them.
In that cohort, is Isaac Lewis, the co-founder of Ancore - an awesome cable pully system that can attach to any rig, column, wall, etc.
If you've been interested in creating some differentiation amongst your training, you'll def. want to check out their product.
https://ancoretraining.com/
