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This podcast explores the challenges of the 'Coach For Life' idea in the fitness industry, emphasizing the importance of specialization and finding unique ways to differentiate oneself. The speaker questions the feasibility of sustaining a career as a lifelong coach and explores the comparison of coaching for life to other professions.
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- The current fitness infrastructure doesn't support a lifelong coaching career, as most professionals desire ascension and specialization, questioning the feasibility of a 'coach for life' concept.
- Being a top generalist coach requires high specialization and creating a business infrastructure around a specific area of expertise to sustain a long-term coaching career in the professionalized fitness industry.
Deep dives
The Urban Movement license model
Urban Movement is introducing its license model to expand its successful brand. The license, previously priced at $250,000, is now available for $12,000 a year. Licensees will receive geographical protection in their city, exclusive rights to open an Urban Movement gym, and access to comprehensive support in marketing, branding, and business operations. The aim is to align with micro gym owners and operators to grow the Urban Movement brand.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode