WTF Gym Talk

Sam Davis is a self-made entrepreneur who has posted up multiple W's on the board within the fitness industry.  Her most recent venture has brought her to the management and development side of Instagram influencers in the niche of fitness.   We jam on everything as it relates to IG influencers and how the microgym owner can tap into this market, use their own staff as influencers, and more. @samdavissofficial

Craig Patterson, the founder of Madlab School of Fitness in Vancouver, Canada, and the Madlab Group, is no stranger to my podcast or controversy.   Craig was around during the OG, startup days of CrossFit.  He knows where the bodies are buried and he's kept a lot of what knows to himself over the years as he's grown his own unique model for developing professional coaches and profitable gyms.    Well, Craig came on to discuss what's been on his mind and our discussion certainly won't disappoint anyone who wants a deeper look as to how the CrossFit/microgym industry ended up where it is today. Madlab has published a few resources for microgym owners below, highly recommend checking them out. https://madlabgroup.com/pt-first-ebook-home https://madlabgroup.com/nine-laws-ebook-home www.madlabgroup.com

HVLP = High Volume Low Price. This is a business model in the fitness industry that gets judged far too often for being "cheap". Planet Fitness being the most successful example of this business model. But most of us think they are successful because they are cheap.  And you couldn't be more wrong. 

Since creating the Instagram blog @respectthetempo, where I document my current workout routine (Tempo Training), my thoughts on fitness and programming, and other fuckery I see in the gym world - I've had a lot of time to think about what we are missing in traditional functional fitness workouts. These are two of the elements you're probably missing. 

On the 11th installment of Branding with Boris, we dive into core values, why they are 100% required in order to design your brand, and share some live examples of successful companies, their core values, and how they live them on a daily basis. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.metconcreative.com.au

"Care about your members!" "Coach a great class and the rest will take care of itself!" "Marketing shouldn't be a focus for your gym, retention should be!" Let's please take a minute to audit the advice we are receiving on a daily basis from all sources - mine included. 

Yeah, I fucking said it. Disagree with my stance on this one?  Shoot me a DM on Instagram @wtfgymtalk and let's chat. 

When I encounter microgym owners who are constantly concerned with saving money on every professional service, product, etc - I know they are in immediate trouble. You opened a business.   Businesses need money. And you're trying to grow your business, which needs cash to grow, without spending any cash. This is backwards-as-fuck. 

One of the largest vulnerabilities of a CrossFit affiliate exists when a competitive/sports culture becomes toxic within the staff and/or membership.   The owners are left trying to encourage their members to pursue a better version of themselves, but a few of their coaching staff or members have decided to turn this commercial, group fitness business into their own athlete compound for their pursuit of sports greatness.   This podcast is to the coaches who are not helping the owners by pushing this competitive culture within the business.

Exploring the significance of consistently improving areas of the business rather than focusing on occasional greatness. The importance of consistently good business practices and setting goals for different areas. The value of consistent success and its benefits to finances and employee satisfaction.