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Recently, my good friend and colleague, Sean Pastuch, owner of Active Life - announced that they will be opening up with first corporate brick and mortar.
Sean has been working hard with hundreds of gyms over the years to create his unique service model - but it's always been remotely.
Now he's risking it all to prove that he can stand up his own facility built on the service and business principles that he's been teaching other gym owners for years.
Here's what I think of this...