WTF Gym Talk

On this episode of Branding With Boris, we celebrate his 5 year anniversary of being in business and discuss the many lessons and failures he's learned along the way. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.metconcreative.com.au

Dan Uyemura, co-founder and CEO of Push Press (member management software for microgyms) comes back on the show to discuss what his team has been hard at work with, some features I have never seen before that have some awesome potential.  https://www.pushpress.com/

It's a hard pill to swallow, but hear me out...

Corbin Jennings currently holds the most MADabolic franchises, with 16 locations in total. He's dominated the Washington D.C. market with his first 4 locations and just signed on for 12 more in Arizona.  I traveled out to talk with him about his hyper-success with the MADabolic brand, operating multiple locations, and how to run pre-sells to get each location profitable. If you're looking to get into the fitness industry... Or want to own a successful white space brand into your current fitness portfolio...   Shoot me a DM on Instagram @wtfgymtalk     I'm currently working with MADabolic HQ to identify quality franchisees that want to grow with this run-away brand.

Continuing with my radical new thesis that I'm trying to force into your microgym adoption - creating a new expectation of your staff to be advertising their role in your microgym on social media. Crazy concept to many, but to those who understand the value here, it's gold.   In this episode I'll talk about how to train your staff to be effective at posting, running a workshop for them, and then how to track ROI.

Ben Patrick, Louie Simmons, and Dave Tate discuss the benefits of sled training over traditional squatting, including improved muscle targeting and increased strength. They explore the intensity of pushing and pulling a sled and its effects on the CNS. Sled training is shown to improve strength, mobility, and activate stabilizer muscles. They emphasize the importance of collaboration in business and offer their expertise to gyms on a month-to-month basis.

If you want to better understand your customer, you need to walk in their shoes. Most owners think because they have sidebar conversations with their members on a regular basis that they know what the customer wants, they don't. They are being fed the filtered version of what the customer thinks.   The raw version is reserved for other members, friends, family, etc. And the only way to get behind enemy lines and learn is to become that which you wish to master. 

When it comes to Operational Workflow (my terminology for systems), I think there are three key areas that need to be installed if you want to make any significant amount of revenue in your business. 

Learn about the importance of slow and controlled movements in fitness, including how tempo training can improve technique and strength. Discover techniques for controlled weightlifting and the benefits of avoiding dropping the bar quickly. Dive into the controversy of dropping weights in the gym and using Instagram to document workouts.

My good friend and colleague, Dr. Sean Pastuch of Active Life came on this segment of the podcast so we could have an educated debate on some recent content I've created regarding retention and how I view it for the microgym owner. But this episode was unique in that we did it in front of a live audience and allowed for QnA afterward.   Hope you enjoy!