WTF Gym Talk

Most owners think of PT First as a business play that can only be used with barbell-based group fitness classes, but it can actually be applied to any fitness model. 

My colleagues over at Best Hour Of Their Day had a big announcement that's a pretty big deal if you're a CrossFit affiliate and I need of business help.  And since that's the world I've been playing in since 2015, I definitely wanted to share in their celebration and had some thoughts of my own.   Please note:  This is not a hit piece.   This is comedic relief mixed with the genuine excitement I have for not only BHOTD, but for CrossFit owners - because I truly believe there are not enough business solutions out there for this specific sector of the microgym industry and I'm excited to see owners get access to business coaching.   Much love to BHOTD and their continued success.

Zach Eggen + Josh Werner are the owners of a MADabolic franchise located in Jupiter, Florida.   I flew down on the eve of their first Game Day to talk all things business, converting from CrossFit to MADabolic, and how Game Day will scratch the competitive itch of their member and prove the validity of the programming.

Tom Gallagher has been on the podcast a few times before.  He is co-owner of the subscription-based events company SweatNet with licensees all over the US, but he recently used his entrepreneurial instincts to kick off SkyCycle - a spin studio that operates on top of the roof of a smoothie bar here in Charlotte, NC. This is by far one of my favorite stories regarding microgym business success.  @sweatnetcharlotte @skycycleclt

You're probably using the term "price raise" incorrectly.  I'm here to help fix that. If you want to level up your business IQ on the best strategies to raise prices, conduct price correction or even just knowing "How Much Should I Raise?" then head over to https://www.microgymuniversity.com/ and get enrolled in the only online business school for microgym owners. 

Sam Davis is a self-made entrepreneur who has posted up multiple W's on the board within the fitness industry.  Her most recent venture has brought her to the management and development side of Instagram influencers in the niche of fitness.   We jam on everything as it relates to IG influencers and how the microgym owner can tap into this market, use their own staff as influencers, and more. @samdavissofficial

Craig Patterson, the founder of Madlab School of Fitness in Vancouver, Canada, and the Madlab Group, is no stranger to my podcast or controversy.   Craig was around during the OG, startup days of CrossFit.  He knows where the bodies are buried and he's kept a lot of what knows to himself over the years as he's grown his own unique model for developing professional coaches and profitable gyms.    Well, Craig came on to discuss what's been on his mind and our discussion certainly won't disappoint anyone who wants a deeper look as to how the CrossFit/microgym industry ended up where it is today. Madlab has published a few resources for microgym owners below, highly recommend checking them out. https://madlabgroup.com/pt-first-ebook-home https://madlabgroup.com/nine-laws-ebook-home www.madlabgroup.com

HVLP = High Volume Low Price. This is a business model in the fitness industry that gets judged far too often for being "cheap". Planet Fitness being the most successful example of this business model. But most of us think they are successful because they are cheap.  And you couldn't be more wrong. 

Since creating the Instagram blog @respectthetempo, where I document my current workout routine (Tempo Training), my thoughts on fitness and programming, and other fuckery I see in the gym world - I've had a lot of time to think about what we are missing in traditional functional fitness workouts. These are two of the elements you're probably missing. 

On the 11th installment of Branding with Boris, we dive into core values, why they are 100% required in order to design your brand, and share some live examples of successful companies, their core values, and how they live them on a daily basis. If you're in need of brand design work and want to work with the best, head over to www.metconcreative.com.au where my man Boris does incredible work to bring your brand to life. www.metconcreative.com.au