Stephen Hitt is the founder of Industrious in WA, an incredible microgym with a true brand identity that's been killing it since 2011.  We've shared the stage at speaking engagements together and he was on my podcast previously for his DJ-inspired music app for microgyms.

However, today we are talking about the evolution of his brand's operating system in terms of installing an 'In-Place' model that he's dubbed the Halo System.  A 169 sqft station with every strength & conditioning toy you could imagine, for every member.

With the early success of this new system, they have opened up their franchise model and are currently accepting applications.