WTF Gym Talk

When setting up your financial model inside of your microgym, you need to determine how much of your TMR (Total Monthly Revenue) you're going to want to take home vs. what roles and how much time you'll spend working in and/or on the business. That number might change over time as your personal goals and lifestyle change.  How do we balance the act of wanting more money, but also want more freedom from the business?

When I started creating content in 2015, I talked about "PT First". In this operations model, new members had to purchase and participate in required personal training sessions before joining your group class.    I certainly wasn't the first to push this idea. Still, my content coined the term "PT First" and now I've included an additional operation model for those who want all the benefits of a "Straight To Class" model, but with the added retention and additional revenue of selling personal training.  A brand new course inside of Microgym University is dropping shortly that will cover the entirety of the PT Second model.     If this is something you're interested in installing within your microgym, I highly recommend you get enrolled ASAP.   www.microgymuniversity.com

Take this one and run with it, please!  

Paid marketing works, but for the small business owner trying to grow his gym, there are more effective, free/organic methods available.    This is the full keynote I gave at the FitPro Summit 2022 in Nashville, TN - hosted by Tim Lyons.

Having a mental block, creativity drought or simply upload intimidation when it comes to making content?  This is probably why...

In the 9th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry doing amazing things, I got to sit down with Joey Bowen and Drew Beech - the founders of Few Will Hunt.   FWH has become so much more than an Instagramable apparel brand.  They have truly created a culture of customers that are publically displaying their intentions to restore the dignity of hard work.  With the inner-city streets of Philly running through the veins of this company, it was amazing to walk through their new future HQ and learn more about this incredible brand.    Ladies and Gentlemen, Joey and Drew with Few Will Hunt.    www.fewwillhunt.com

Kory Angelin and I have had different career trajectories in the fitness industry, but we have several things in common.   One of them was that we both clocked our hours inside of the globo-gym world in order to get a leg up on how to operate in the business of the fitness industry. We both also believe that the degrees of separation within the boutique/microgym space are becoming smaller and smaller. Awesome conversation, I highly recommend tuning in.  Kory Angelin is amongst the leaders in fitness influencing and has helped the biggest fitness enterprises all over the globe build reliable brands and craft unique customer experiences.  Angelin is the Chief Operating Officer for Zor411 overseeing the sales and revenue for The DripBar, one of the fastest-growing I.V. Vitamin Therapy franchises in the country.  He is also the creator of the Powr Sales App which gives fitness entrepreneurs the skills to sell and retain more members. www.koryanglein.com @koryfit

I had the pleasure of meeting Nicole Aucoin in person at an event in which we were both speaking, and this was special for me as I have been a fan from afar of her brand, Healthy Steps Nutrition. What interested me most about Nicole is that she had a very humble come up.  She grinded through the one-to-one, B2B model and then scaled it into a one-to-many B2B2C model.  Along the way, she was able to be associated with large brands like Two Brain Business and CrossFit, but has always been able to stay true to her core values and exist on her own island.  Definitely give this a listen.  @nicole_rd_hsn

Finding new employees is difficult. Developing them into rockstars who can operate their role and think with business acumen is even harder. Here are a few of my thoughts regarding finding new employees and bringing them into your organization in the most successful way possible.

Finding new employees is difficult. Developing them into rockstars who can operate their role and think with business acumen is even harder. Here are a few of my thoughts regarding finding new employees and bringing them into your organization in the most successful way possible.