WTF Gym Talk

A few characteristics I've come to assign to microgyms that are making 0-$20k, $20-35k, and $40k+ per month. 

You can choose to go through your entrepreneurial career ready to fight everyone, or you can see your competition as an opportunity to collab and open up future endeavors. 

If you're thinking of opening a second location, please listen to this first. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Here's one of the lucky winners recently...

In the 10th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry doing amazing things, I got to sit down with the founder of Functional Bodybuilding, Marcus Filly.   Marcus is a brilliant fitness coach and decorated CrossFit Games athlete. At the end of his competitive career, he flipped the switch on how we would all look at the concept of "bodybuilding" and created his own unique belief in fitness.  Growing his online fitness company to over $3MM per year in annual revenue, Marcus has to manage the roles of being the CEO and the on-camera talent simultaneously - a skillset that is not easily performed at a high level. Still, Marcus is proving that his multi-talented abilities in business are only getting better with time.    Ladies and Gentlemen, Marcus Filly.    www.functional-bodybuilding.com

I was recently asked to speak to a group of Active Life coaches who are trying to carve out their own niche in the fitness industry.  We discussed everything from how to make your personal training look visually more valuable, to establishing your own brand and social media strategy.  Enjoy.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Here's one of the lucky winners recently...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.  Here's one of the lucky winners recently...

You've probably heard of Ben Patrick, aka Knees Over Toes Guy, who exploded onto the fitness scene during the pandemic by creating a renaissance of movements that had fallen from the pop-culture fitness scene.  Well, now I'd like to introduce you to the man who has been working with Ben Patrick and other unique movement gurus to create equipment that wasn't readily available prior - like the TibBar,  Nordic Bar, BP Sled, Wrist Axe, Weight Releasers and more.  His name is Michael Sears, founder of HGG Performance (formerly the Home Gym Guy) out of Australia.  Amazing entrepreneur, great human and we had an awesome conversation.   https://hggperformance.com/

This podcast was inspired by a recent episode of the Effort Over Everything podcast I was featured on with the NCFit crew - Jason Khalipa and Gabe Yanez.  We were discussing their recent switch to having a central sales manager vs. having coaches perform the selling.   Here's how I think about these two options for your microgym.