WTF Gym Talk

In Primal Branding by Patrick Hanlon, he teaches us how establishing your brand's creed is one of the vital elements of a successful brand. In Microgym University, I teach that there are two types of creed:  Your internal (company facing) and external (customer facing). This podcast will discuss the external creed and how to create rules for your members to ensure they are fucking with the experience of others. 

Let's face it, if you own a business, you're employees have pissed you off on more than one occassion. Simultaneously, if you work for someone, your boss has pissed you off to a similar frequency.  So let's talk about it..

Once you've actually created your UBF (Unique Belief in Fitness), then the next challenge is to market it.   But how do we market something that is truly unique?   It's much harder to actually execute than using the language that already exists for fitness concepts that are extremely common. Here are some exercises I took a client through recently as to how to market their UBF.  Want to get on a call to come up with tailored solutions to problems you're having within your microgym?  Let's go!  https://www.wtfgymtalk.com/monthly-call

This episode comes to you from The Gym Real Estate Company, where we help gym owners buy + lease buildings.   When talking about partnerships with clients who are aiming to purchase commercial real estate, it's common to hear the client make a statement like "I'd rather not partner with someone one this, I hear partnerships go bad, real fast." But here's what they are not realizing... Want to work with a commercial real estate broker who actually understands the fitness industry business? Fill out this form and we'll be in contact soon!  https://form.typeform.com/to/HPORdvlu

Dr. Sean Pastuch, the founder of Active Life, came on the podcast the day I released my response video to the announcement that he was going to be investing in his first brick + mortar for the Active Life brand.  Previously, Sean and his team would coach current gym owners through retrofitting their gyms into an Active Life.  But now Sean is putting his money where his mouth is and going to launch a corporately owned facility that will be the proof of concept location for anyone on the fence about opening up an AL gym. 

Another look at what I believe will emerge as a popular business model in the fitness industry - the Hybrid gym.  A facility that caters to the open gym seeking, come when you want and do what you want type client + has a separate space and dedicated area for group classes. In this episode use an analogy I had with an individual where I used golf and driving ranges as the comparison. Let me know what you think. 

If you don't think you have enough money to hire full-time staff - you may be right...but IMO, you may be very wrong.  It's just about reorganizing your money. 

Recently, my good friend and colleague, Sean Pastuch, owner of Active Life - announced that they will be opening up with first corporate brick and mortar. Sean has been working hard with hundreds of gyms over the years to create his unique service model - but it's always been remotely. Now he's risking it all to prove that he can stand up his own facility built on the service and business principles that he's been teaching other gym owners for years. Here's what I think of this...

Had a 30 minute drive, so figured I'd rap on how I think about the balance of hard work + smart work.   When do you need to work hard, versus when do you need to work smart?   How do you know it's time to switch? Let me know what you think. 

2021/2022 has kept me very busy with helping microgyms during a pre-sell.  For some of these businesses, they are launching the first iteration of their concept.  For others, they are relocating and need to drum up new business in this new location.  Here's how I go about my overall pre-sell strategy.