Regardless of whether you create content, own a brick + mortar service business, or develop products - you've had to deal with 'haters' at some point. With the role public social media conversations play in our lives, it's impossible to create anything or do anything that doesn't garnish some type of negative criticism.  This podcast episode is how I think of this topic.

A growing percentage of the microgyms I work with are not in existence yet.  They are merely a concept within the mind of the founder.  It's my job to help make that vision come to life.   Here's my advice to anyone on this journey. 

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.  

Two metrics of retention that are often misunderstood and often not appropriately analyzed within a microgym.

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon).  Today we'll review creed, why you need two different types and some examples to get your creative juices flowing. 

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding. For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled! 

Stress is a part of life. In fact, you could argue that one of the goals of life is to put yourself in situations to experience stress and then learn to adapt and overcome. In this episode I share with you guys a very transparent look at how I manage stressful periods in my life - both personal and business.

Lead nurture has been a big topic of interest for me as we build out new Microgym University courses, but on this particular episode I wanted to explain how I've coached other microgym owners to get the sale 90% closed during the lead nurture process. 

This is probably one of my biggest pet peeves from other microgym owners. 

Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver.