Profit with Law: Profitable Law Firm Growth

Send us a textShownotes can be found at https://www.profitwithlaw.com/444.Are you ready to unlock the secrets of effective law firm branding and marketing?Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!Chapters:[00:00] Introduction to Terry Isner[06:39] The Misconception of PR Today[12:11] Identifying Where to Start[16:46] Outsourcing PR vs. Doing it Internally[22:51] PR in Attracting Talent[27:43] Is Traditional PR dead? Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEp 338 - What’s Your Law Firm’s Capital S Story with Paul FurigaConnect with Terry Isner: Instagram | X (Twitter) | TikTokJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/443.Do you want to unlock the power of referrals for your law firm without awkwardly asking for them?In this episode, Moshe Amsel sits down with referral marketing expert, Stacey Brown Randall, to dive deep into her proven strategies for generating a steady stream of high-quality referrals. Stacey shares her insights on identifying referral sources, cultivating relationships, and implementing a 90-day plan to boost your referral business.Tune in now to learn how to tap into the psychology of referrals and transform the way you grow your law firm!Chapters:[00:00] Introduction to Stacey Brown Randall[05:05] The Fundamental Truths about Referrals[09:57] Planting Referral Seeds[17:29] How to Get Started with Referrals[20:39] 3 Foundational Referral Strategies[27:52] Creating a Scalable Referral Strategy[38:41] How Long it Takes to Cultivate Predictable ReferralsResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program herePodcast Ep 025 - Generating Referrals Without Asking with Stacey Brown RandallConnect with Stacey Brown Randall: Website | LinkedIn | InstagramGenerating Business Referrals Without Asking by Stacey Brown RandallRoadmap to Referrals PodcastStacey Brown Randall's starter course "Your Next 5 Referrals"Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/442.Welcome back to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel speaks with Paula Veloza, VP of Commercial Strategy at Vinali Group. Vinali Group specializes in nearshore outsourcing solutions tailored for law firms, offering services like intake associates, paralegals, legal assistance, and contract negotiators who work within the same time zone as their clients.Paula shares her unique journey from a part-time recruiter to leading commercial strategy, shedding light on the ample growth opportunities for employees in nearshore locations. Moshe and Paula delve into the benefits and challenges of utilizing inexpensive labor from different regions, focusing on cultural fit, values, and language proficiency.They discuss the critical aspects of communication, setting deliverable goals, and providing feedback to ensure new hires succeed, especially in their first 30-90 days. Paula also highlights the academic prowess in countries like Colombia and the business potential it holds due to limited local opportunities. Tune in now to gain valuable insights into how nearshore outsourcing can provide cost savings and access to high-quality professionals!Chapters:[00:00] Introduction to Paula Veloza[09:00] Nearshore vs. Offshore Employees[10:07] Language Proficiency in Nearshore Hiring[15:23] Nearshore employees with specific experience/skillset[21:31] Setting Up New Hires for Success[27:36] The Cost of Nearshore vs. Offshore Employees[29:24] Benefits of Hiring through VinaliResources mentioned:The Law Firm Growth Summit has passed, but if you missed it, you can get lifetime access to the recordings here: https://www.lawfirmgrowthsummit.com/VIPTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Paula Veloza: Instagram | LinkedIn | YouTubeRadical Candor by Kim ScottJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/441.Welcome to the Profit with Law Podcast! In today's episode, Moshe Amsel and Mitch Asser explore the game-changing role of artificial intelligence (AI) in business, particularly for law firm owners. Discover how tools like Feedly, Zapier, and Chat GPT can transform your business processes, enhancing efficiency and saving time. Mitch shares his journey from marketing struggles to success and offers practical tips on automating recurring tasks and learning from other industries. Don't miss this episode packed with insights to future-proof your practice –  tune in now!Chapters:[00:00] Introduction to Mitch Asser[08:49] Leveraging AI - Where to start[14:20] AI and Time Management[17:51] AI Automation Tools: Feedly, Zapier, and ChatGPT[22:56] How to Find Automation Opportunities[25:09] How to Stay Relevant in the World of AI[33:09] Mitch’s Parting Piece of AdviceResources mentioned:The Law Firm Growth Summit has passed, but if you missed it, you can get lifetime access to the recordings here: https://www.lawfirmgrowthsummit.com/VIPTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Mitch Asser: Website | Facebook | TikTok | InstagramSign Up for Mitch’s NewsletterFeedlyZapierDoNotPayJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/440.Welcome to another insightful episode of the Profit with Law Podcast! In this episode, Moshe Amsel engages in a fascinating conversation with Jason Cercone, the founder and CEO of Bombtrack Media. Jason recounts his unique journey into podcasting, which began out of spite following a social media incident.This episode explores the immense potential of podcasting as a marketing tool for law firms and other businesses. Moshe and Jason delve into the strategic advantages of podcasting, from building authority to leveraging content across various platforms. They also discuss the pragmatic aspects of podcast production, including the benefits of batch recording, the importance of specialized support, and the efficiency gains from adopting a season-based approach.Join Moshe and Jason as they uncover the keys to successful and sustainable podcasting and explain why investing in quality content creation can make a significant difference in any marketing strategy. Tune in now for an engaging and informative discussion!Chapters:[00:00] Introduction to Jason Cercone[08:42] The Power of Podcasting as a Marketing Medium[12:01] Choosing the Right Topic for Your Podcast[23:14] How to Overcome Podcast Fatigue[37:26] Maximizing Your Time in Podcast ProductionResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jason Cercone: Website | Instagram | LinkedInBombtrack MediaJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/439.Welcome to the Profit with Law Podcast! Joining us today is Eduardo Briceno, a renowned keynote speaker, facilitator, and author who has dedicated his career to fostering cultures of learning and high performance. In this episode, Eduardo sheds light on the power of the growth mindset, the distinction between performing and improving, and how these concepts apply to the legal profession. Moshe and Eduardo offer valuable advice on transitioning from a solo attorney to building a thriving firm, taking calculated risks, and implementing effective marketing strategies. They also delve into the necessity of creating safety nets, setting the stage for continuous learning, and fostering an environment where both leaders and teams can grow.Tune in to explore these transformative ideas and much more!Chapters:[00:00] Introduction to Eduardo Briceno[02:13] The Importance of Optimism[08:12] How to Escape the Solo Mindset[18:13] Is Being Risk-Averse Keeping You Stuck?[23:13] Creating a Safety Net in Marketing[30:42] Creating a Safety Net in Hiring[35:35] Reactive and Proactive Growth Mindset[40:58] 3 Tips for LeadersResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Eduardo Briceno: Website | LinkedIn | X (Twitter) | Facebook | InstagramBriceno.comThe Performance Paradox by Eduardo BricenoJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/438.In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!Chapters:[00:00] Introduction to Jan Roos[5:44] Who This Episode is For[11:51] How to Find the Knowledge Gaps[15:04] Using Educational Events to Generate Leads[20:04] How to Increase Your Conversion Rate[23:00] Determining the Right Marketing Hook[33:14] Priming Leads for a Consultation CallResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jan Roos: LinkedInLaw Firm Growth PodcastBeyond Intake by Jan RoosJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/437.Welcome to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel is joined by retirement plan expert, Courtenay Shipley, to delve into the intricacies of retirement planning as a business owner. This conversation explores everything from maximizing contributions to 401K plans and passing non-discrimination testing, to the complex world of profit sharing and cash balance pension plans.Courtenay shares her compelling backstory, explaining how a bad experience with her employer led her to establish her own firm. Together with Moshe, they discuss the competitive landscape of retirement planning, the strategic use of employer contributions, and the crucial role of tax considerations in retirement planning. Small business owners will gain valuable insights on structuring compensation packages to attract and retain top talent, with actionable tips on profit sharing and deferred compensation plans.Tune in now for actionable insights that could transform your business and enrich your employees' futures!Chapters:[00:00] Introduction to Courtenay Shipley  [06:45] Maximizing 401K Contributions for Business Owners and Employees  [16:07] QBI - Qualified Business Income Deduction[20:15] Employee Incentives [27:47] Handling 401k Plans Effectively[31:46] Which Retirement Plan is Right for You? [35:32] Retirement Plan and TaxesResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Courtenay Shipley: LinkedIn | Company’s LinkedIn | WebsiteEpisode 40 - Lessons From The Life Of A Giant retirementplanology.com/learnmoreJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/436.Welcome to another episode of the Profit with Law Podcast! In this episode Moshe Amsel sits down with Adam Williams, the founder of Rust Belt Business Law and Pennywise Tax Strategies. Adam shares invaluable insights on embracing an entrepreneurial mindset, the importance of resilience, and the transformative power of taking risks. From his diverse business ventures, including a bestselling book and launching a board game, Adam's journey is rich with lessons for current and aspiring law firm owners. Moshe and Adam also delve into personal stories of overcoming adversity and the crucial role of mindset in achieving success and freedom. Whether you’re a seasoned business owner or just starting out, this conversation is packed with inspiration and practical wisdom to fuel your entrepreneurial journey. Tune in now to this insightful episode!Chapters:[00:00] Introduction to Adam Williams[07:01] Adam's Journey[12:45] Overcoming Entrepreneurial Challenges[15:51] The Resilience Mindset[22:12] The Shift from Problem-Avoidance to Opportunity-Pursuit[32:29] Family and Business: Generational LessonsResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Adam Williams: Facebook | Tiktok | Instagram | LinkedIn | YouTubeRust Belt Business LawPennywise Tax StrategiesEverything Your Kids Wish You Knew About Owning a Business: Lessons from Generations of EntrepreneurshipJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Gina Cotner, CEO of Athena Executive Services, discusses maximizing productivity by leveraging executive assistants. Topics include hiring local vs overseas assistants, effective delegation, and empowering your team for business growth.