Profit with Law: Profitable Law Firm Growth

Send us a textShownotes can be found at https://www.profitwithlaw.com/397.If you're feeling overwhelmed and stuck in a cycle of analysis paralysis, second-guessing every decision you make, then you are not alone!Join Moshe Amsel and Paul Epstein, an acclaimed leadership expert and two-time published author, as they discuss the art of making better and faster decisions. Paul's extensive background in reviving underperforming teams and driving growth in organizations gives him a unique perspective on purpose-driven leadership. He shares his insights and practical strategies for creating a resilient and high-performing culture through his books, The Power of Playing Offense and Better Decisions, Faster. Paul introduces the Head + Heart = Hands Equation as a decision-making process, urging individuals to consider both logical thoughts (head) and authentic feelings (heart) before taking action (hands). He emphasizes the importance of breaking free from indecision and the fear of outcomes by embracing imperfect action. By aligning the head and heart, listeners will learn how to make better decisions and unleash their potential for success in today's fast-paced world.Chapters:[00:00] Introduction[03:22] Becoming a Leadership Expert[09:12] Better Decisions Faster[14:05] The Decision-Making Formula[18:16] The Different Types of Yellows[30:00] Decision-Making with Others[33:09] Practicing Decision-MakingResources mentioned:Sign up for our FREE Training, The Thriving Law Firm CEO Revolution!Check out our Profit with Law YouTube channel!Connect with Paul Epstein: Website | Facebook | LinkedIn | Instagram | Twitter | YouTubeExplore Paul Epstein's consulting servicesBetter Decisions Faster: Unshakable Confidence When You Need It Most by Paul EpsteinThe Power of Playing Offense: A Leader's Playbook for Personal and Team Transformation by Paul EpsteinJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/396.Do you want to increase your law firm's revenue and engagement by building trust and emotional connections with your online audience? Discover the solution to achieve this desired outcome as our guest, Paul Mackiewicz, shares his expertise. Learn how to differentiate your firm and create a unique value proposition that fosters trust and emotional connections, ultimately leading to increased revenue and engagement. Unlock the potential of your online presence and see tangible results by implementing the strategies and insights shared by our knowledgeable guest.In this episode, you will be able to:Navigate through fear and embrace calculated risks to revolutionize your law firm marketing approach.Unravel the influence of community cognizance and personal relationships in facilitating marketing endeavors.Comprehend the pivotal role of transparency in stimulating revenue growth for your firm.Draw correlations between your eagerness to step out of comfort zones and the escalation of your firm's revenue.Uncover the benefits of embracing innovation and staying abreast with trending marketing strategies.Chapters:[00:00] Introduction[03:43] The Power of Unique Mechanisms in Law Firm Marketing[09:10] Naming the Unique Mechanism[12:49] Utilizing AI for Creative Ideas[17:13] AI as a Marketing Tool[25:53] Answer Engine Optimization (AEO)[31:54] Optimizing Content for Voice Search[33:18] The Power of FAQs[39:57] Organic vs. Paid Advertising[48:24] Embracing Fear in Marketing DecisionsResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Paul Mackiewicz: Email | Facebook | LinkedIn | InstagramEpisode 362 -  How to Manage Your Firm's Online Presence and Attract Your Ideal ClientsAnswer the PublicJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/395.In this podcast episode, Moshe Amsel and Danielle Hendon, owner of Four Corners CFO, discuss the importance of financial management for small businesses. They discuss when it's the right time to hire a fractional CFO, the ideal profit margin, the three profit levers, and the significance of budgets and cash flow. They provide actionable advice and strategies for law firm owners to improve their financial management and profitability.Chapters:[00:00] Introduction to Danielle Hendon[04:35] Transitioning from Corporate to Small Business [13:56] When to Consider a Fractional CFO [19:09] Using Profit First mindset[22:52] Setting Profit Margins[28:49] Three Profit Levers [38:46] Budgeting and Cash Flow for Business Owners[42:44] Danielle’s Parting Piece of AdviceResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Danielle Hendon: Website | Facebook | Instagram | LinkedInEpisode 390 - From 0 to 200 Employees The Ultimate Guide to Successful Law Firm Growth with Luis Raul Scott JrEpisode 393 - The 3 Most Effective Strategies for Maximizing Profit in Your Business with Rocky LalvaniFour Corners CFOProfit FirstJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/394.In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.Chapters:00:00 Introduction to Carrie Flynn02:25 The Role of a Fractional CMO in Law Firms 11:16 The Right Time to Hire a Fractional CMO 14:35 What a CMO Does and Doesn’t Do 19:41 Determining the Best Marketing Opportunities 24:54 The Importance of Strategic Follow-ups and Communication 26:15 Creating a Referral Partnership or Program36:57 Creative Ways to Enhance Referrals42:50 The Role of SEO in Marketing47:31 The 90-day Focus Approach49:15 Avoiding the Multi-channel Marketing trap50:59 Setting and Tracking KPIs58:53 The Importance of Moving ForwardResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Carrie Flynn: Website | Instagram | LinkedInEpisode 334 - Grow Your Law Firm through Intentional and Strategic In-House Marketing with Cassidy LewisFiverrJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/393.In this podcast episode, Rocky Lalvani, known as the "Profit Answer Man," joins Moshe Amsel to talk about prioritizing profit and financial management for business owners. They discuss the importance of financial statements, understanding profitability levers, building awareness without excessive spending, alternative pricing models, value pricing in the legal industry, tracking labor costs and efficiency, evaluating overhead costs, implementing the Profit First system, and determining the right pricing strategy. They emphasize the need for consistency, accountability, and profitability to sustain and expand a business. Chapters:00:00 Introduction04:08 Rocky Lalvani's Background and Journey07:17 The Importance of Financial Statements for Business Owners13:20 The Importance of a Fractional CFO14:37 Keys to Profitability and Profit Levers16:10 Factors to Consider for Business Growth26:56 Value Pricing in Legal Services29:03 Efficiency and Margins in Alternative Billing Models36:04 Considerations for Below the Line Costs40:41 Transition Plan and Timeline for Implementing Profit First42:49 Staying Focused and Accountable in Business49:36 The Importance of Pricing Correctly51:23 Consistency and Perseverance in BusinessResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Rocky Lalvani: LinkedIn | Twitter | Instagram | PodcastEpisode 155: The episode of Prophet Answer Man featuring Moshe AmselProfit First by Mike MichalowiczValue Pricing for Accounting Professionals by Mark WickershamJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/392.In this episode of the Profit with Law podcast, Moshe Amsel interviews Tanner Jones, Vice President of Business Development for Consultwebs and host of the LAWsome Podcast. They discuss the future of marketing in the legal industry and how it relates to law firms. Moshe and Tanner dive into the concept of agile marketing and the importance of testing, measuring, and optimizing marketing efforts. They touch on the consumer journey and the importance of nurturing leads and staying top of mind with potential clients. To help listeners take action, Tanner provides an action plan that includes taking an inventory check, establishing key performance indicators, and aligning marketing strategies with goals.Chapters:00:00 Introduction05:50 What is Agile Marketing? 09:41 Understanding the Marketing Funnel 12:11 How Much to Spend During Each Phase of the Marketing Funnel14:44 Phases of Growth and Shifting Marketing Dollars 19:24 How to Find the Right Marketing Solution 26:40 The Consumer Journey 37:58 3 Step Action Plan 43:06 Overcoming Mindset Limitations Resources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Tanner Jones: Email | Website | PodcastJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/391.In this podcast episode, Moshe Amsel and Taylor Darcy discuss various topics related to running a successful law firm. They emphasize the importance of planning, setting realistic goals, and aligning business strategies with personal values and lifestyle. They also discuss the negative impact of discounting rates and the psychology of money in client relationships. Additionally, they highlight the need for course corrections in business and the importance of being adaptable and open to change. They also touch on the significance of allocating a percentage of revenue to marketing and investing in staff to achieve revenue goals.Chapters:00:00 Introduction to Taylor Darcy08:38 The benefits of focusing on one or two practice areas 11:55 Beginning with the end in mind 16:15 Planning for your desired lifestyle26:17 The psychology of money28:25 Setting financial goals33:23 Course Correcting and the Importance of Taking Action36:55 Flexibility and Embracing Course Corrections46:13 The importance of clear metrics in working with marketersResources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Episode 330 - How to Reach Your Audience and Build a Culture of Trust with Taylor DarcyEpisode 029 - Why Choosing a Niche Will Skyrocket Your FirmEpisode 026 - The Death of the billable hourEpisode 123 - What’s Holding You Back?Connect with Taylor Darcy: Website l YouTube l Instagram l TikTok Get Staffed UpClio Legal Trends ReportYou Are a Badass at Making Money by Jen SinceroJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/390.Are you a law firm owner struggling to expand your team? In this episode of the Profit with Law podcast, Moshe Amsel interviews Luis Raul Scott Jr, managing partner of Beta Scott Injury Lawyers and owner of Eight Figure Firm Consulting, to discuss leadership and team development in law firms. Luis shares his valuable insights on the mistakes law firm owners make when expanding their teams and emphasizes the importance of building relationships with employees. Moshe and Luis also explain the concept of Parkinson's Law and the significance of profitability in business growth. Don't miss out on this episode to learn more about growing your firm through leadership and your team.Chapters:00:00 Introduction07:01 The 3 Biggest Mistakes in Expanding Teams11:33 How to Avoid the 3 Biggest Mistakes in Expanding Teams14:27 Leadership and Team Development17:15 When to Hire22:39 The Role of Leadership in Growing Your Firm25:20 Profitability and Intentionality32:09 Luis’ Parting Piece of AdviceResources mentioned:Check out the new Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. PWL YouTube video: How To Scale A Law FirmConnect with Luis Scott Jr: https://luisscottjr.com/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/389.As your business grows, there are more and more moving parts. As a business owner, you may feel you need to ensure everything runs smoothly while also looking for more clients. However, this can also lead you to a path where you want to do anything and everything. But remember: the question you should ask is who, not how. You need to build a business team.We’re here to help you cut through the noise. In our episode today, our guest emphasizes that all law firms need to just focus on two things — networking and people. Margaret Burke joins us to talk about the value of marketing through networking and how your team can help you grow your law firm. She shares ways to build your team culture but also capacity. Here's something impactful: focus on skills instead of job titles.If you are struggling with growing your law firm and wondering what’s next, then this episode is for you.00:00 Introduction7:10 The Value of Networking and Marketing11:32 How the Whole Firm Works Together15:45 How to Grow Your Law Firm Business Team22:21 How to Put People in the Right Job30:22 The Law Firm Business Model 36:02 How Firms Change Their Business Model 45:12 Margaret’s AdviceResources mentioned:Subscribe to Profit with Law’s Youtube channel for exclusive content!Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here.Video: How to Scale a Law Firm Profit with Law previous episodes: The Four Pillars of Employee Happiness with Craig GoldenfarbBuilding the 7-Figure Attorney Mindset and Reality with Craig Goldenfarb Connect with Margaret: Website I Email I LinkedIn I 617-702-0529 Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/388.How much value do you put on visibility and business operations? These two are essential for sustainable business growth, especially for firms. However, this can be challenging if you don’t have a plan and the proper tools. Fortunately, through consistent tracking, leveraging business intelligence tools, and focusing on critical KPIs, you can make data-driven decisions to enhance operational efficiency.In this episode, Kate Eberle joins us to talk about the transformative power of business intelligence. She shares valuable insights about understanding your business better and manually monitoring operational processes. Kate also discusses the crucial role of BI in making data-driven decisions that lead to increased profitability.If you’re seeking practical ways to steer your businesses toward success, be sure to tune in to this episode.00:00 Introduction1:14 About Kate 4:49 Visibility and Understanding Operations7:43 Starting Points to Understand Your Business Better12:10 Why You Should Track Processes16:22 Puzzling the Pieces Together21:50 Business Intelligence and Manual Calculation24:50 Using Excel and BI32:17 On Important KPIs34:23 Increasing Your Profit Margin43:45 Enhance Profitability through Data-driven Decision Making46:57 Kate’s AdviceResources mentioned:Subscribe to Profit with Law’s Youtube channel for exclusive content!Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Connect with Kate: LinkedInLearn more about Blue MarginGet $750 off your first virtual assistant onboarding when you sign up with Get Staffed Up through www.profitwithlaw.com/getstaffedup.Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/