
Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Latest episodes

Apr 13, 2023 • 52min
The Ultimate Guide to Designing Your Law Firm Website with Brendan Ruane - 374
Send us a textShownotes can be found at https://www.profitwithlaw.com/374.It's impossible to understate the impact a law firm website can have on your revenue. Good website design can draw in your clients — but a badly-made one will push them away. However, not everyone knows how to put a good law firm website together.In this episode, Brendan Ruane joins us to discuss the basics of website design and content creation. He talks about the main components your law firm website should have. He also emphasizes why your website's design and content go hand in hand. Brendan then lets us know the best practices to optimize your website's pages for better ranking and user experience.If you want to revamp your firm's website into a functional yet engaging one, this episode will help you start.00:00 Introduction4:17 Top Design Errors in a Law Firm Website11:11 Designing Your Homepage14:44 Tips on How to Incorporate Photos on Your Law Firm Website20:21 The Importance of Color23:03 Setting the Mood of your Law Firm Website28:20 Main Components Every Site Should Have34:27 Utilizing Sub-Pages38:54 The Essence of the Website42:24 Highlighting Your Geography and Practice Area48:18 Brendan’s Parting Piece of AdviceResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Episode 332 - A Beginner's Guide to Boost Your Social Engagement with Brendan RuaneConnect with Brendan Ruane: Email | Facebook | LinkedIn | Phone: (203) 302-9986Light Switch AdvisorsBacklinkoCopyscapeChatGPTJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Apr 6, 2023 • 54min
Overcome Fear, Reach a Calm State, and Make Your Pitch with Ingela Onstad - 373
Send us a textShownotes can be found at https://www.profitwithlaw.com/373.Most professionals, like lawyers, are high-functioning, head-focused people. You'll find them confident with their knowledge and intellect in their expertise. However, as we know, there are different stages in the professional world where we have to perform. Even the pros can experience stage fright — like when making a pitch. To overcome it and maintain a sense of calm, you'd have to engage in deep internal work.In this episode, high-performance coach and founder of Courageous Artistry, Ingela Onstad, joins us to discuss being calm and finding our confidence. She demonstrates practical techniques for achieving calmness , such as journaling, introspection, or simply recognizing the emotional experiences in our bodies. She shares strategies and exercises in the three essential cognitive, physical, and emotional aspects. Ingela affirms that becoming an effective professional comes down to a holistic process.This episode will help you become a confident, effective professional who stands out.00:00 Introduction1:56 Ingela’s Background4:47 Becoming a High-Performance Coach11:16 Why We Lose the Ability to be Confident When Pitching15:08 Where to Start in Getting Past the Fear of Selling17:22 #1: Examine the Cognitive Aspect27:52 Scarcity and Survival29:27 #2: Physical Strategies on How to Be Calm 41:33 #3: Approach the Emotional Aspect47:37 Becoming an Effective Leader50:21 Ingela’s Parting Piece of WisdomResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Connect with Ingela Onstad: Website | Facebook | Instagram | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 30, 2023 • 46min
How to CRUSH Your Way to a Better Profitability Margin with Sam Varner - 372
Send us a textShownotes can be found at https://www.profitwithlaw.com/372.Leaving your corporate job and starting your own business might seem like a big challenge. In truth, it's also a huge opportunity. However, starting a business takes time to create wealth. It's a journey filled with setbacks and failures you inevitably must face and overcome. The key is to take risks with a plan and strategy in mind. Your business' profitability margin will only grow if you put something into it.In this episode, Sam Varner, founder of SHE Collective Biz, joins us to discuss the common mistakes new business owners make that hurt their long-term profitability margin. She sheds light on many starting entrepreneurs' misconceptions and shares some tips for resolving them. Sam also introduces the CRUSH formula to building a profitable business.If you’re an aspiring business owner looking to really move the needle on your profitability margin, this episode is for you.00:00 Introduction2:55 How Sam Became a Profit Coach8:06 On Revenue Numbers10:10 The Main Challenge Surrounding the Profitability Margin11:53 Why Do Business Owners Overspend16:35 Business ≠ Getting Rich Quick20:56 The Reluctance to Bring in Help30:11 Taking the Next Step When You Don’t Feel Ready37:59 CRUSH Formula42:54 Sam’s Parting Piece of AdviceResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Connect with Sam Varner: Website She Needs Grit Podcast: Audible | Apple | SpotifyProfit First by Mike MichalowiczThe E-Myth Revisited by Michael GerberJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 24, 2023 • 58min
The Four Pillars of Employee Happiness with Craig Goldenfarb - 371
Send us a textShownotes can be found at https://www.profitwithlaw.com/371 Achieving law firm success can sometimes feel like an elusive dream. It's easy to get lost in the numbers and KPIs. Here's the thing, those are important metrics, but you may be overlooking some of the most crucial pillars of your firm — your people. People aren't numbers. You might hire incredible employees, but what are you doing to make them stay and grow? In this episode, Craig Goldenfarb joins Moshe Amsel and is back to talk about workplace culture. He shares the four pillars of good workplace culture and how any law firm, big or small, can start to change. He shares insights and ideas on company events, programs, and even incentives. Get inspired by the workplace culture Craig has created and recreate it for your law firm. Remember, if your workplace is a place people want to work in, employees are naturally more productive and creative. If you struggle with high turnover rates, a lack of innovation and initiative, and unengaged employees. In that case, it may be time to learn about the pillars of effective workplace culture.00:00 Introduction4:46 How Culture Creates Law Firm Success8:31 How to Inspire Others15:04 Four Pillars to Creating a Good Work Culture22:18 Keeping Employees Engaged26:29 Why You Should Start Building These Pillars Today34:29 Improve Employee Initiative39:16 The Importance of Empowerment and Work Stability42:30 Create Structure, Organization, and Clarity44:32 Remember to Encourage Employees53:38 Craig's AdviceResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Profit with Law Podcast Episode 291: Building the 7-Figure Attorney Mindset and Reality with Craig Goldenfarb Connect with Craig: LinkedIn 7 Figure Attorney Summit: Website I Register Now The Dream Manager ProgramHarvard Business Review: Being Happy at Work Matters Traction: Get a Grip on Your Business by Gino WickmanStart with Why by Simon SinekThe 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary ChapmanRE:Think Innovation by Carla Johnson Trust and Inspire by Stephen Covey

Mar 23, 2023 • 1h 10min
Transform into a Supercharged CEO with Joey Vitale
Send us a textShownotes can be found at https://www.profitwithlaw.com/371A.Are you spending all of your time working IN your business with little to no time to work ON it?Is your VALUE dependent on your EFFORT & TIME (which you never have enough of), and as a result, “working harder” and “working longer” is your only strategy?Maybe you've thought about hiring and delegating more, but building a team is tough. And today, with all of the hats that business owners need to juggle just to stay above water, it’s hard to get all of your work done—let alone hire & train others!Especially when you’ve been BURNED or GHOSTED before by a teammate!And if you’re like most of the entrepreneurs out there, then you probably feel frustrated, deflated, and anxious about the idea of delegating and building a team. Chances are—as much as you want more work/life balance—you’re already feeling like managing people is hard work, and you’re wondering if it’s easier to stay solo, hold onto all the work, and maybe hire an expensive “integrator” or business manager to handle all the people stuff for you. Right?Don’t be ashamed. It’s not your fault. And you are FAR from alone!Join Moshe and Joey in this amazing conversation around everything team building, culture and business mindset shifts to fully step into the Supercharged CEO you know you TRULY ARE!Resources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.FREE TRAINING: Delegate Your Way to Stress Free Scaling - stressfreescaling.netEpisode 43 - Clients Will Rave About You If... - profitwithlaw.com/043Get $750 off your new staffer at Get Staffed Up - profitwithlaw.com/getstaffedupWant to Learn More about our Elite Law Firm Expansion Program? - profitwithlaw.com/eliteSubscribe to our YouTube Channel - profitwithlaw.com/youtubeJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 16, 2023 • 40min
How to Determine Your Firm’s Value and Sell at a Fair Price with Victoria Collier - 370
Send us a textShownotes can be found at https://www.profitwithlaw.com/370.Whether you’re just starting a law firm or have many years of building one up, most of us never think about selling the firm we’ve built. If you’ve never thought about it before, now is the best time to start. Remember: putting this off can be tricky. When you’re desperate to sell, you’ll accept any price, devaluing the effort and years you’ve put into the firm. The solution? Plan with the end in mind, even if you think you’ll never sell your business.In this episode, Victoria Collier joins Moshe Amsel to share her insights on the value of having an exit plan. It’s not just about selling — it’s about creating a valuable law firm. Victoria also shares the ins and outs typical of a law firm purchase or sale. We never know when we’ll need to sell our law firm, and whether or not it happens, planning for it is important. If you want to build a more valuable law firm and learn about exit strategies, then this episode is for you.00:00 Introduction3:08 Introducing Victoria8:12 Lessons Learned on Leveraging Tech10:53 How a Law Firm Gets Sold16:20 How are Law Firms Valued?21:43 Think Like a Business Owner, Not a Lawyer25:12 The Investors’ Perspective28:36 Victoria’s Tips on Selling a Law FirmResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Learn more about the Profit with Law Elite Coaching Program here. Connect with Victoria: FacebookQuid Pro Quo LawSmart Lawyers Position to Transition podcastArt of Buying and Selling Law Firms Facebook groupClockwork: Design Your Business to Run Itselfby Mike MichalowiczJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 9, 2023 • 1h
How to Leverage Customer Feedback to Boost Your Law Firm with Curtis Davey - 369
Send us a textShownotes can be found at https://www.profitwithlaw.com/369.As a law firm owner, you’re always looking to stand out from the competition and attract more clients—but how can you make your business shine?Customer feedback is one of the most powerful tools in your arsenal, enabling you to showcase what makes your services so special. Especially in today’s digital world, reviews are essential in demonstrating the quality of legal service that a firm provides.In this episode, Curtis Davey joins uMoshe Amsel to share his tips on how to leverage customer reviews for maximum impact and help boost your law firm’s reputation! From understanding why customer feedback matters to learning about ways to ask and respond authentically, get ready for an inside look at how to make sure every interaction helps further grow your firm.If you want to learn more about how customer feedback is a powerful method to attract new clientele and improve your service, then this episode is for you.Resources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Episode 334 — Grow Your Law Firm through Intentional and Strategic Marketing with Cassidy LewisConnect with Curtis: LinkedInNiceJob IncClioJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 2, 2023 • 54min
How to Start Podcasting for Your Law Firm with Danny Ozment - 368
Send us a textShownotes can be found at https://www.profitwithlaw.com/368.Most, if not all, businesses are on the internet. By now, almost everyone relevant has a digital presence, whether through social media, Google My Business, or their own website. The digital market is saturated — but there's an edge you can hone: start a podcast.In this episode, Danny Ozment, a podcast consultant, shares with Moshe Amsel why podcasts can create trust and authority much faster than blog posts and websites. He shares that podcast listeners build a relationship with the podcaster and are more likely to trust your service over the competition. He also shares how to start podcasting and determine what topics to talk about on your podcast.If you want to stay above the competition and start podcasting, this episode is for you.00:00 Introduction2:22 Introducing Danny 11:46 Is Podcasting for You?17:48 How to Start Podcasting21:03 What to Talk About 30:13 Utilize SEO for Podcasts39:35 Stay Consistent When You Start Podcasting44:28 Learn to Delegate47:53 Danny’s #1 Piece of Advice: Just Start PodcastingResources mentioned:Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.If you want to get help with growing your law firm, check out our Profit with Law Elite Expansion Program. Join one of our upcoming Profit Brainstorming Sessions where Moshe will share his top strategies for accelerating profit in your law firm!Connect with Danny: Website I LinkedIn I Twitter I Instagram Find out more information about podcast startup and content creation with Emerald City Productions.Get your free roadmap from Danny so you know how to launch your podcast! Podcast Strategies for Growing Your Business, Community, and Influence While Profiting by Danny Ozment This is Your Life by Michael Hyatt The Smart Passive Income by Pat FlynnPodcasts by Cliff RavenscraftWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan SullivanJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to

Feb 23, 2023 • 48min
Tell Your Story: How to Grow Your Practice Through Law Firm Marketing with Nancy O’Hare-Zika - 367
Send us a textShownotes can be found at https://www.profitwithlaw.com/367.You might feel like you have mastered the art of presenting your clients' cases in court. But when it comes to marketing your law firm and expanding your business, many law firm owners still struggle. Here's a tip: you have to tell your story.To make sure that your legal practice stands out from the competition and attracts more than just local notoriety, tell your story! Law firm marketing isn’t only about promoting yourself as an attorney; it requires devising a comprehensive strategy to bring new clients in through various methods. With the right plan of action comes brand recognition and growth for your practice.In this episode, Nancy O'Hare-Zika joins us to explain why you should tell your story to boost your visibility. She also shares different marketing tips and strategies to excel at law firm marketing. If you’re struggling with getting your law firm out there, then this episode is for you.Resources mentioned:If you are interested in working with Profit with Law, we have an elite law firm coaching experience, to help you with your growth. You can check out more details about it at profitwithlaw.com/elite.Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Connect with Nancy: LinkedInGavel MarketingThe Humane Society of the United StatesGet $750 off your first virtual assistant onboarding when you sign up with Get Staffed Up through www.profitwithlaw.com/getstaffedup.Who Not How by Dan SullivanJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 16, 2023 • 44min
Perfection is the Enemy of Progress: Finding the Career You Love with Katie McManus - 366
Send us a textShownotes can be found at https://www.profitwithlaw.com/366.Law firm owners and many career-driven people think balancing work and life comes later. We prioritize work and success — but at what cost? It's not unusual to lose your personal life in the journey for perfection.In this episode, Katie McManus joins Moshe Amsel to talk about living the life you want to live today. You don't have to wait for your first million to start spending time with your friends and family. Here's the kicker: sometimes, if you're so good at your job that you're approaching perfection, you might be doing something wrong. In this episode Katie and Moshe discuss how to win — not only in business and law but in life too.It's never too early to create the mindset you need to succeed. Don't miss this episode if you're ready to learn why you should drop perfection to win the game of life.Resources mentioned:Join one of our upcoming Profit Brainstorming Sessions where Moshe will share his top strategies for accelerating profit in your law firm!If you are interested in working with Profit with Law, we have an elite law firm coaching experience, to help you with your growth. You can check out more details about it at profitwithlaw.com/elite.Join The Reader’s Nook - Profit with Law’s FREE book club for lawyersWant to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.Connect with Katie McManus: Email | WebsiteBook a 30-minute business growth evaluation call with Katie here.Radical Candor by Kim ScottJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/