Unlock LinkedIn's Untapped Business Growth Potential with Donna Serdula - 416

Feb 1, 2024

40:24

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Shownotes can be found at https://www.profitwithlaw.com/416.

In this episode of the Profit with Law podcast, Donna Serdula, the founder of Vision Board Media and LinkedIn-Makeover.com, joins Moshe Amsel to share her journey from viewing LinkedIn as a mere resume repository to realizing its potential as a powerful business tool. She emphasizes the importance of optimizing LinkedIn profiles to attract the right audience and increase visibility. Donna highlights the significance of consistent, valuable content creation and the impact of personal branding on professional visibility.

The conversation provides actionable advice on leveraging LinkedIn for business growth, making it a must-listen for small law firm owners and professionals looking to enhance their visibility and personal branding!

In this episode, you will be able to:

Optimize your LinkedIn profile for maximum professional visibility and impact.
Build a powerful network on LinkedIn to enhance your professional opportunities.
Elevate your personal brand and increase your visibility on LinkedIn.
Create consistent and compelling content to engage your LinkedIn audience.
Harness the potential of LinkedIn to drive business growth and success.

Chapters:

[00:00] Introduction to Donna Serdula

[07:06] The #1 Mistake Made When Using LinkedIn

[11:11] Understanding LinkedIn Profile Optimization

[15:37] Utilizing the Featured Section

[16:09] Profile Optimization

[20:24] Building Your Network

[24:54] Quality over Quantity

[29:45] The Importance of Consistency and Audience-focused Content

[34:33] Overcoming Self-doubt and Excuses in Personal Branding

Resources mentioned:

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