Profit with Law: Profitable Law Firm Growth

Send us a textShownotes can be found at https://www.profitwithlaw.com/484.Most law firm owners think they have a marketing problem…But what if the real issue is what happens after a lead comes in?In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process.You’ll learn: ✅ Why leads aren’t converting (even with solid marketing) ✅ The hidden cost of ignoring sales strategy ✅ How to align your marketing with a real sales process that drives growth ✅ Simple steps to turn more inquiries into paying clients — without more ad spendIf you’ve ever wondered why your firm isn’t growing faster, this might be the missing piece.🎧 Listen now and fix the gap that’s been holding you back.Chapters:[00:00] Sales vs. Marketing: How Margarita bridges the gap for law firms[05:09] From pre-law to marketing strategist: Margarita’s unexpected career path[08:18] Why marketing to attorneys is Margarita’s specialty — and what it taught her[09:18] The marketing strategies Margarita uses to grow law firms[12:29] The delusion of sales and where most firm owners go wrong[19:57] How to increase your odds of getting more qualified cases[25:00] How your team should respond when a prospect says “I can’t afford it”[35:12] Boost your ROI: SOPs that actually move the needle[39:15] Why being your own salesperson can backfire — and how to avoid it[42:07] The importance of your mindset as the business owner of your law firmResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Margarita Eberline: Website | LinkedIn | FacebookLaw Firm Sales ProgramJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/483.Infinite banking- the how, what, and why (that gets your firm producing generational wealth)Most law firm owners strive to build successful practices —but how many are actually thinking about creating generational wealth and a lasting legacy?In this eye-opening episode of Profit with Law, entrepreneur, investor, and bestselling author M.C. Laubscher joins us to reveal why the traditional financial advice most lawyers follow doesn’t work for business owners like you.He unpacks powerful wealth-building strategies used by ultra-successful families — including the idea of becoming your own banker through the Infinite Banking strategy.If you want to grow profits without chasing more clients, gain tax advantages, and build lasting wealth for your law firm, this episode is packed with actionable insights you won’t want to miss.Tune in now to discover the secret wealth strategy law firm owners haven’t heard of (yet).Chapters:[00:00] Serial investor and entrepreneur: M.C. Laubscher[03:44] M.C.’s journey from newbie to money maker[12:40] Infinite banking: what is it and do I need cash to do it?[16:51] The 4 seasons in business- a yearly cycle[19:35] Pre-cash flow vs post: challenges for law firm owners and when to invest[24:45] Infinite banking defined[26:05] Life insurance’s part in infinite banking- it’s not always a scam[32:45] The minimum cash flow needed to start (and the fear of commitment)[40:08] How the Rockefeller strategy generates generational wealth[43:21] How to generate 8x return[45:56] Connect with M.C. LaubscherResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereGet to know Moshe AmselRich Dad, Poor Dad by Robert KiyosakiBecoming Your Own Banker: Unlock the Infinite Banking Concept by R. Nelson NashConnect with M.C. Laubscher: WebsiteCashflow Ninja Podcastgetwealthyforsure.comJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook -

Send us a textShownotes can be found at https://www.profitwithlaw.com/482.“How open minded are you to learning something new and being coached?” Anthony asked, “Because if you're not, then it's probably not going to work.”In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is packed with actionable advice.🔹 Listen now to learn:Where to start investing your marketing budget for the fastest ROIWhy most firms' websites (and content) are costing them leadsHow to warm up clients over a 12–18 month journeyWhat practical steps build sustainable law firm growthIf you’re tired of hit-or-miss marketing and want a system that attracts clients who are already sold on your expertise, tune in now and lay the groundwork for serious law firm success.Chapters:[00:00:00] Who is Anthony Karls?[00:05:07] Number one missed opportunity in firm marketing[00:07:34] The hierarchy ladder that sells[00:12:55] Earmark THIS dollar amount for the firm’s marketing[00:19:02] Where to focus your money: paid versus organic[00:22:29] Understanding your ideal client to overcome challenges[00:27:10] The sequence marketers SHOULD be taking your firm[00:36:13] Why fast growth is not the best[00:37:47] Connect with AnthonyResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Anthony Karls: Website | InstagramJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/

Send us a textShownotes can be found at https://www.profitwithlaw.com/481.Many law firm owners believe they can successfully wear both hats—attorney and business owner. But if you want to scale beyond a solo practice, that mindset may be holding you back.In this episode of Profit with Law, guest Allan Draper—a former attorney turned entrepreneur and pest control business owner—shares his journey and why delegating legal work is crucial for true business growth.Letting go of control is tough. You might think no one can do it as well as you. But if you want to move from solopreneur to entrepreneur, hiring the right people is the key. Allan breaks down how to transition out of day-to-day lawyering without losing your passion—and how doing so allows your firm to thrive while you lead strategically.🔹 Learn how to:Shift your mindset from technician to visionaryCreate goals- both short term and long termBuild a sustainable, scalable law firmTune in to gain clarity on your goals, embrace your role as an owner, and set your firm on a path to long-term success.Chapters:[00:00] Introduction to Allan Draper[03:53] Allan’s Journey: Lawyer to Entrepreneur[06:14] How to Start a Firm like a Business[12:02] The Entrepreneurial Mindset[16:13] Staying Away from Solopreneurship: Building a Real Business[19:53] Sacrificing Control for Growth[22:53] When to Feel Financially and Time Free[26:19] Why Create Goals: Short and Long Term[31:24] Often-Overlooked, Fundamental to Success[37:32] Closing Advice: Clarify What You Want[38:50] Resources Resources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLiving Forward Book by Michael Hyatt and Daniel HarkavyThe Infinite Game by Simon SinekThe E-myth Revisited: Why Most Small Business Don't Work and What to Do About It by Michael E. GerberConnect with Allan Draper: Website | InstagramJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/480.He started with just a fax machine and a phone line.Listen to this episode of the Profit with Law Podcast, where host Moshe Amsel sits down with Daniel Scola, managing partner of Hoffman and Baron, who reveals his unique path from chemist to patent attorney, inspired by witnessing his father's inventions stolen and fueled by a desire to protect ideas. Together, Moshe and Daniel dive into the nuts and bolts of law firm growth—including landing those critical first clients through relationship-building, managing the financial realities of hiring and training in a highly specialized field, and the mindset necessary for long-term success in a competitive market.Tune in now for honest, practical advice and powerful storytelling from an attorney whose journey will inspire anyone looking to take their law firm to the next level!Chapters:[00:00] Who is Daniel Scola?[04:27] The Inspiration Behind Daniel's Legal Career[08:23] Early Career and Entry into Patent Law[10:26] Founding the New Jersey Office: Taking the Leap[15:04] The Power of Leveraging Personal Networks for Growth[17:34] Realizing the Need for a Team: When to Hire and How[20:35] Training New Talent and Creating a Reward System[24:04] Approaching Financial Stress During Early Growth[26:09] Hiring Experienced Attorneys vs. Training New Talent[27:44] Parting WisdomResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex HormoziConnect with Daniel Scola: Website | EmailJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/479Is it really possible to build a thriving law firm without sacrificing your family—and your sanity?Join host Moshe Amsel and guest Valerie Fenchel, founder and CEO of Essential Family Law, as they dive into Valerie’s journey of scaling a multimillion-dollar law firm while raising two young children. Valerie shares the challenges and triumphs of leading with heart, redefining success, hiring the right team, and balancing motherhood with entrepreneurship. Discover why authentic leadership, staying true to your values, and trusting your gut are crucial in law firm growth—plus, insight into overcoming hiring hurdles and setting boundaries for a fulfilling life both at home and at work.Listen now to hear real-world inspiration and actionable advice for building a profitable, values-driven law firm—without leaving your family behind!Chapters[00:00] Introducing Valerie Fenchel: Balancing Parenthood & Law Firm Ownership[03:38] Valerie’s Journey to Entrepreneurship[05:57] Taking the Leap: The Early Days[07:33] From Attorney to Business Owner[09:59] Leading by Example and Building a Positive Culture[12:50] The Realities of Hiring: Finding (and Losing) the Right Team[17:06] Getting the “Reps” In: Hiring, Metrics, and Letting Go[22:13] Involving Your Team in the Hiring Process[24:19] Lessons Learned: The Best Decisions and Biggest Challenges[27:57] Designing Business Around Family Life[29:59] Final Advice & How to Connect with ValerieResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Connect with Valerie Fenchel: Website | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/478Are you spending thousands on marketing but still unsure what’s actually working for your law firm?Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to  make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!Chapters[00:00] Introduction to Joshua Lauer and Lauer Creations[03:18] Joshua’s Backstory: From Music to Marketing Analytics[07:35] The Legal Industry’s Marketing Tracking Challenges[10:05] Marketing Tracking 101 for Law Firm Owners[12:53] Demystifying Pixels, UTMs, and Tracking Methods[17:02] Tracking Digital-to-Offline Conversions in Law Firms[18:43] Integrating Marketing Data with Legal CRMs[21:02] Measuring Offline Marketing (Billboards, Radio, Events)[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms[32:36] Parting Advice and How to Connect with Joshua LauerResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLeadPagesKajabiGoogle AnalyticsClio GrowLawmaticsLead DocketConnect with Joshua Lauer: LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/477Do you know how to effectively scale your law firm?Join Moshe Amsel as he breaks down the concept of scaling a law firm in episode #477 of the Profit with Law Podcast. Moshe discusses the importance of increasing your firm's capacity by adding the right "inventory" - from hiring key personnel to implementing essential technology. Learn about the Law Firm Growth Formula, designed to guide you through making strategic investments at the optimal times. You'll also hear an inspiring success story from Becky Torres, who doubled her revenue and significantly increased profitability by overcoming her hiring fears.Listen now to uncover actionable strategies for growing and scaling your law firm's operations successfully!Chapters:[00:00] Understanding Scale in a Law Firm[01:07] The Inventory Analogy[01:46] Capital Investment in Law Firms[02:41] Challenges in Hiring for Growth[03:25] Success Story: Becky Torres[03:58] Conclusion on Scaling ProfitablyResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereShe Did What?! with Becky TorresJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/476If you think that your firm isn’t susceptible to a cyber attack, your whole practice is at risk.Veeam blog columnist Cole Hanks writes that “up to 60% of small businesses fail after a successful cyberattack.” Many firm owners think their practice is too small to be of any importance to cyber attackers and malpractice, but that very thought can be very costly.Join Moshe Amsel and guest Mark Bassingthwaite, a seasoned risk management expert with ALPS, as they delve into the crucial topic of risk management for law firms and ensure that you are educated and prepared to keep your firm from the aftermath. In this episode, you can find:Insights into cyber security risks, like wire fraud and ransomwareEssential tips on selecting the right malpractice insuranceVital steps law firms need to take to protect themselvesThe role insurance plays in safeguarding your firm’s futureListen now to learn how to fortify your law firm against unforeseen risks and enhance your risk management strategies!Chapters:[00:00] Introduction to Risk Management with Mark Bassingthwaite [03:00] Mark’s Journey into Risk Management [06:22] Cybersecurity Risks in Law Firms [07:10] It Can Happen to You: Real Life Wire Fraud [11:23] Understanding Cyber Security Threats[13:58] How Does Ransomware Apply to Me?[15:47] Understanding Cybersecurity Threats and How to Prevent Them[24:18] Malpractice Insurance Coverage Essentials[26:33] ALPS and What They Can Do For Your Firm [27:58] Malpractice Insurance: What is it and Why Should I Invest?[34:14] The Importance of Being Thorough in Your Firm’s Risk Management [35:49] Closing Thoughts and Key TakeawaysResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Mark Bassingthwaite: Email | WebsiteALPS Cyber guideJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us a textShownotes can be found at https://www.profitwithlaw.com/475Are you ready to unlock $1.5 million for your law firm this year?Join Moshe Amsel, host of the Profit With Law Podcast, as he shares how any law firm owner can quickly scale their business to achieve significant revenue growth. Moshe discusses leveraging team assembly, strategic investments, and innovative marketing methods to turn law firms into highly profitable businesses. By adopting an investor mindset, Moshe explains that lawyers can achieve what traditionally takes 20 years in just one.Listen now to discover the strategies that could revolutionize your law firm's profitability!.Chapters:[00:00] Introduction to Financial Growth[01:23] Moshe's Personal and Professional Background[02:41] Typical Law Firm Growth Journey[07:43] Investor's Approach to Law Firm Growth[09:58] Team and Structure for Law Firm Success[14:20] Financial Planning and Revenue Generation[22:47] Comparison of Traditional and New Growth Methods[32:26] Capital Requirements and Funding Options[36:02] Profit with Law’s Elite ProgramResources mentioned:Profit with Law Elite Fast TrackBook your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereGet Staffed UpMain Street Millionaire by Cody SanchezJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/