Profit with Law: Profitable Law Firm Growth

Moshe Amsel
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Aug 28, 2025 • 41min

Move Beyond Referrals – Get More Leads (and Recommended by ChatGPT) –– with Danny Decker - 496

Send us a textShownotes can be found at https://www.profitwithlaw.com/496.You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.Chapters:[00:00] Costly Marketing Mistakes Law Firms Must Avoid[02:25] Danny Decker’s Journey: From Wall Street Crash to Legal Marketing Pro[08:29] Why Law Firms—and Choosing a Niche—Became His Mission[12:12] The Price of Ignoring Your Ideal Client[15:02] Exercise: How to Identify Your Dream Clients[20:43] The 3 M’s of Law Firm Marketing: Market, Message, Media[23:46] Referrals: The Most Profitable Growth Strategy You’re Overlooking[27:29] ChatGPT & AI: The Next Big Shift in Law Firm Lead Generation[34:46] Focus, Consistency, and Avoiding Diluted Marketing[36:59] Staying Close to Clients: Your Firm’s Secret WeaponResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program herePumpkin Plan by Mike MichalowiczEpisode 29: Why Choosing a Niche Will Skyrocket Your Firm Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald MillerConnect with Danny Decker: WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Aug 21, 2025 • 38min

Marketing That Scales Your Firm – with Jordan Whelan - 495

Send us a textShownotes can be found at https://www.profitwithlaw.com/495.Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.Chapters: [00:00] Unpacking law firm growth: Moshe’s intro and the marketing puzzle every attorney faces [02:58] Meet Jordan Whelan: From radio producer to PI firm marketing powerhouse [04:20] Media mastery: How Jordan scaled firms by blending PR, SEO, and digital strategy [06:01] PI firm domination: Why Jordan specializes in elite firms—and what it means for your growth [08:05] Marketing channels demystified: When to invest in Google, Facebook, TV, radio, and PR [11:08] Unorthodox traffic: Creative, budget-friendly marketing hacks for law firms [13:42] The psychology of effective ad spend: Targeted campaigns for maximum impact [15:45] Are you wasting money? How data-driven decisions rescue your marketing budget [17:50] ROI in the wild: Tracking billboard, radio, and TV performance—what actually works [23:24] The AI & SEO revolution: Why firms stuck in yesterday’s strategies are getting left behind [26:19] Choosing the right marketing partner: Avoiding stale strategies and embracing innovation [31:51] White glove marketing: How Jordan prices and scales firms that want market dominance [3430] The final insight: Knowing yourself, defining your goals, and the legacy of your firmResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jordan Whelan: WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Aug 14, 2025 • 37min

Monitoring Your Cash = Law Firm Growth – with Leah Miller - 494

Send us a textShownotes can be found at https://www.profitwithlaw.com/494.Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit.If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this episode is your wake-up call. I’m joined by Leah Miller of Firmly Profits, a former law firm administrator turned fractional CFO who’s seen exactly where owners go wrong and how to fix it.Chapters:[00:00] Unlocking hidden profits: Why law firms miss out[04:37] The success illusion: Cash-poor owners & surface metrics[06:13] Leah Miller- owner of Firmly Profits[09:48] Paralegal to CFO: Leah Miller’s financial journey[12:35] Top financial mistake law firm owners make[16:00] Budgeting made simple: Realistic goals for growth[19:21] Crushing revenue bottlenecks & inefficiencies[22:30] Sustainable growth: Boost revenue without extra marketing[28:48] Monthly financial review: Metrics every firm needs[30:21] Law firm profit margins: Benchmarks & improvement tipsResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 484 - Your Growth Problem Isn’t Marketing — It’s the Sales Disconnect (with Margarita Eberline)Connect with Leah Miller: Website | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Aug 7, 2025 • 36min

Avoid Bottlenecks: How Fractional Paralegals Keep Your Firm Moving – with Jaclyn Foster - 493

Send us a textShownotes can be found at https://www.profitwithlaw.com/493.Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time.In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.Chapters:[00:00] The rise of fractional paralegals: why law firms can’t afford to ignore this shift[04:04] The profit model evolution: shifting legal work from attorneys to paralegals[05:35] From pandemic panic to empowered paralegals: how staffing has transformed since 2020[09:31] Stop turning away clients: scale smarter with fractional paralegal staffing[11:27] Hiring myths debunked: how attorneys sabotage growth with outdated beliefs[15:03] Virtual vs. in-office paralegals: breaking down cost and location misconceptions[17:32] How to hire experienced paralegals—without the usual headaches[25:03] Win-win hiring: empower paralegals while growing a more profitable firm[30:58 Filling staffing gaps fast: practical paralegal solutions for growing firms[33:02] Staff with precision: the mindset shift that maximizes firm profitabilityResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 122 - Virtual Paralegal Services with Jaclyn FosterConnect with Jaclyn Foster: Website | LinkedInParalegals Should Be Millionaires by Jaclyn FosterJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Jul 31, 2025 • 51min

How to Discover Your Ideal Client (and Increase Profits) with Emily Aarons - 492

Send us a textShownotes can be found at https://www.profitwithlaw.com/492Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It’s often you.If you’re buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you’ve been waiting for.This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building a thriving, scalable firm. We talk mindset, energy, and the hidden beliefs that keep law firm owners stuck—plus actionable strategies to break free from the grind and lead like a true CEO.Chapters:[00:00] Unlocking Law Firm Growth: Moshe’s first encounter with visualization and Emily Aarons [03:27] Harnessing Intuition: Why trusting your instincts is the hidden CEO superpower [07:21] The Overworked Attorney’s Dilemma: Escaping overwhelm and realigning your law firm’s vision [10:23] Time Audits and Energy Alignment: How to reclaim your day and boost profitability [15:12] Letting Go to Scale Up: The mindset shift required to delegate legal work and lead like a CEO [22:20] Designing Your Ideal Law Firm Life: Step-by-step to create your profitable, fulfilling future [24:18] Breaking Old Patterns: How to address burnout, reset priorities, and reclaim yourself [32:18] The Million-Dollar Crossroads: Making fearless, intuitive decisions for the next level [37:39] Stop Overthinking, Start Growing: Bypassing analysis paralysis for faster law firm results [42:27] Daily Practices for Lawyer Wellbeing: Emily’s meditations and next steps to thriveResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereProfit with Law Episode 381 - How to Align Your Energy and Become Unstoppable with Emily AaronsWho Not How by Dan SullivanConnect with Emily Aarons: WebsiteCEO Sanctuary SeriesJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Jul 24, 2025 • 41min

Stop Overpaying for Your Firm’s 401(k): What No One Tells Law Firm Owners – with Paul Sippil - 491

Send us a textShownotes can be found at https://www.profitwithlaw.com/491.Think your firm’s 401(k) plan is “set it and forget it”? Think again. The retirement plan you’ve set up for your employees could be quietly draining thousands of dollars—hurting your staff’s long-term savings and eating into your firm’s profits.In this episode of the Profit with Law Podcast, host Moshe Amsel sits down with 401(k) forensic  consultant Paul Sippil to reveal the hidden costs, bad assumptions, and missed opportunities that most small firm owners don’t even realize exist.Even if your employees aren’t complaining, you could be overpaying for fees, letting participants absorb unfair costs, and missing easy ways to make your plan more attractive and affordable.If you’re offering a 401(k) to your team, you can’t afford to ignore this. A few smart adjustments could save your firm and your employees thousands every year.Chapters:[00:00] Why every law firm owner needs to know all about 401k plans[03:18] Paul Sippil: the 401k forensic consultant- helping firm owners understand 401ks[06:58] 401k for beginners: where to start and what to know[07:28] Example- How a law firm can overpay tens of thousands in 401k fees[10:26] Employer vs employee: why should I care if my employee loses money (unknowingly)[16:34] Employees mismanaging money in a brokerage account for their 401ks[19:30] Are employer contributions (dollar-for-dollar matching) affected by the 401k conversation[22:26] How to look at your firm’s tax form and determine your 401k costs (or this simpler way)[25:33] When to use a financial advisor and when to figure out the 401k on your own[27:03] Defining the roles: what is the difference between an advisor, broker, administrator, record keeper, and the custodian?[31:08] The advisor’s role in providing your firm with 401k advice and knowledge[33:20] Step by step: setting up a 401k the right way for maximum profitability[37:38] What if I have more questions on 401ks?[38:02] Connect with Paul Sippil- contact informationResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Paul Sippil: Website | YouTube | LinkedInFreeERISA Benefits ProLearn about Forms 5500 Series - EFastJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com
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Jul 17, 2025 • 39min

The Hiring Edge – Scale Now - 490

Send us a textShownotes can be found at https://www.profitwithlaw.com/490.In this follow-up to “Save $192,500 by Hiring the Perfect Law Firm Team,” Moshe Amsel goes deeper into the hiring strategies that separate thriving firms from those stuck in slow growth. From vetting candidates with strategic exercises to onboarding them the right way, Moshe shares practical steps to attract top talent and avoid the financial drain of a bad hire.If you’ve ever rushed to fill a role, underpaid the right person, or held on to the wrong one too long, this episode will change how you build your team.Building the right team isn’t just about filling seats—it’s the key to scaling your firm smartly. Listen now and start hiring with confidence.Chapters:[00:00] Review: Hiring slow, firing fast- 200k (actual) cost of a bad legal hire[08:03] What it looks like: paying for a salary you can’t afford (right now)[11:17] Beyond job boards: Strategic recruiting, “poaching,” and the power of referrals[16:59] Advanced vetting: Skill assessments, interviews, and avoiding costly mistakes[25:32] How not to lose your best legal candidate when making an offer[28:17] Creating seamless induction during the onboarding and trial phases for maximum results[33:34] What to do when the new hire is not a fit and how to recover fastResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereWizehire: Online Hiring Platform to Find Top TalentJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Jul 10, 2025 • 36min

Save $192,500 by Hiring the Perfect Law Firm Team - 489

Send us a textShownotes can be found at https://www.profitwithlaw.com/489.How to Build the Dream Team That Will Double Your Law Firm’s RevenueThis episode brings you inside a powerful session from the Law Firm Growth Summit, where Moshe dives deep into how to assemble a dream team for your law firm and avoid the most expensive hiring mistakes.Law firm owners constantly tell host Moshe Amsel the same thing: “I can’t find good people.” But in this episode, Moshe challenges that mindset—and shows exactly what’s really holding you back from hiring top talent.Whether you’re overwhelmed, stuck with underperformers, or afraid to offer competitive salaries, Moshe breaks down how to approach hiring differently—so you can build a team that not only gets the work done but drives serious growth.From calculating the actual cost of a bad hire (spoiler: it’s close to $200k) to setting up salary ranges that attract A-players, Moshe lays out the exact strategies he's coached law firm owners through to grow fast without breaking the business.Chapters:[00:00] Live from the Law Firm Growth Summit: Building a ‘Dream Team’[01:31] The true cost of cutting corners: Why underpaying is your biggest mistake[04:19] Hire slow, fire fast: The law firm owner’s golden rule for team growth[09:46] Overwhelmed and understaffed? Emergency solutions to law firm bottlenecks[14:42] From contract labor to referral partners: Temporary fixes that free your time[17:31] The secret “ninja trick” to doubling revenue when you’re at capacity[21:03] The 6-step proven hiring process for rock star law firm employees[22:43] Core values and mission alignment: Unlocking long-term team loyalty[26:02] Position clarity: Writing job descriptions that attract more A-players[29:55] Salary strategies that attract the best: Why posting compensation matters[32:50] Performance-based compensation: Ethically justifying top-level pay for resultsResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
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Jul 3, 2025 • 49min

He Found Meaning (And Scaled Big) – Lessons from Law Firm Owner Josh Nelson - 488

Send us a textShownotes can be found at https://www.profitwithlaw.com/488.What happens when growing your law firm is no longer just about making more money?In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable, and meaningful.Through hard-earned insights, Josh reveals how redefining his motivation—from chasing income to creating impact—unlocked clarity in leadership, hiring, and client acquisition. You'll hear how being honest about your own strengths and weaknesses, and those of your business model, can open the door to real progress.Chapters:[00:00] How Josh Nelson grew an elder law firm from zero to 7,000+ families served[03:44] Feeling purposeful: Josh’s unlikely journey to elder law (with his mother!)[09:20] How to start the firm’s team: From solo hustle to 36+ employees[11:33] Knowing who to hire and when (staff motivation secrets)[13:31] Variable Comp- why it works and how to implement it properly[16:52] Everything to know about getting to the next stage of growth in your law firm[19:12] What is EOS?[23:39] Should I focus on getting more clients? (Client acquisition done smart)[30:06] Attribution tracking- the best time to focus on this is ASAP[33:18] Scaling without digital marketing[35:37] Client engagement on autopilot: Events, outreach, and keeping your firm top of mind[43:51] Systemizing, incentivizing your team, and how to connect with Josh NelsonResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereClockwork: Design Your Business to Run Itself by Mike MichalowiczGet Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan DeissGiftology by John RuhlinConnect with Josh Nelson: LinkedIn | WebsiteNelson Elder Care LawJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn -
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Jun 26, 2025 • 40min

AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo - 487

Joseph Ruotolo, Head of Marketing at Intaker and creator of the AI bot Arthur, discusses how law firms can harness AI to improve lead intake and client acquisition. He emphasizes the importance of 'speed to lead' and reveals why many law firm websites fail to convert visitors into clients. Joseph also explores how automation can recover lost revenue while maintaining a human touch, and shares proven strategies for maximizing website conversions through AI tools. Tune in to discover transformative insights for modern law practice!

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