Profit with Law: Profitable Law Firm Growth Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi - 515
6 snips
Jan 8, 2026 John Rizvi, a registered patent attorney and founder of The Patent Professor law firm, shares his journey from early struggles to leading a $10M+ practice through innovative branding. He emphasizes the importance of a strong brand identity over generic marketing, advocating for lawyers to embrace their unique style. Rizvi discusses the balance of long-term SEO strategies with immediate tactics like PPC, the value of repelling fit clients, and targeting specific niches. His parting advice champions authenticity as the cornerstone of successful law firm branding.
AI Snips
Chapters
Books
Transcript
Episode notes
From Spare Bedroom To $10M Firm
- John Rizvi grew the Patent Professor from a spare bedroom to a $10M+ firm using digital marketing and bold branding.
- He scaled to 60+ team members and a 10,000 sq ft HQ after leaning into personality and content.
Branding That Cost A Big Client
- John painted his office red, rang a bell for client wins, and produced playful videos like "shut your freaking mouth."
- That creative branding led to rapid growth but also cost a major corporate client who wanted a more traditional image.
Build Brand Before Pouring Marketing
- Marketing without a strong brand wastes spend and underperforms.
- Build the brand foundation first so every marketing dollar multiplies its effect.
