John Rizvi

Registered patent attorney and founder of The Patent Professor law firm who grew a national patent practice through distinctive branding and digital marketing, and now helps other lawyers through his agency, the Law Firm Growth Professor.

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Jan 8, 2026 • 39min

Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi - 515

John Rizvi, a registered patent attorney and founder of The Patent Professor law firm, shares his journey from early struggles to leading a $10M+ practice through innovative branding. He emphasizes the importance of a strong brand identity over generic marketing, advocating for lawyers to embrace their unique style. Rizvi discusses the balance of long-term SEO strategies with immediate tactics like PPC, the value of repelling fit clients, and targeting specific niches. His parting advice champions authenticity as the cornerstone of successful law firm branding.

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