
Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Latest episodes

Mar 27, 2025 • 36min
The Role of a Virtual COO in Boosting Your Law Firm’s Profits with Jennifer Goldman - 474
Send us a textShownotes can be found at https://www.profitwithlaw.com/474Are you looking to transform your law firm with enhanced productivity and profitability?Join Moshe Amsel and Jennifer Goldman, veteran consultant with over 30 years of experience, as they explore the transformative potential of visualization in operational roles. Jennifer reveals how simple tools like whiteboards can dramatically improve clarity and accountability within law firms, driving productivity and profit. Moshe and Jennifer discuss the essential steps in transitioning from task delegation to delegating responsibilities and how visualization aids in identifying and overcoming business bottlenecks.Listen now to uncover the power of visualization and how it can propel your firm's growth and efficiency!.Chapters:[00:00] Introduction to Jennifer Goldman[06:37] Understanding Virtual COO Services[08:00] Leveraging Visualization in Business Operations[12:14] Differentiating Between Delegation and Responsibility[21:35] The Power of Visualization in Financial Planning[29:36] Leading Through Change with Visualization[31:43] Making Strategic Investments for Business Growth[34:18] Jennifer’s Parting Piece of AdviceResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLucidchartAsanaClioCanvaConnect with Jennifer Goldman: Website | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 20, 2025 • 24min
Attorney vs. Law Firm Investor: Your Identity is the Key to Exponential Growth - 473
Send us a textShownotes can be found at https://www.profitwithlaw.com/473.Are you ready to revolutionize your law firm's growth trajectory?Join Moshe Amsel, host of the Profit with Law Podcast, as he shares his inspiring personal journey and reveals the transformative mindset shift necessary for law firm owners to succeed. In this episode, Moshe discusses the power of thinking like an investor rather than just an attorney and how this change can overcome growth barriers. He shares insights from his experience with hundreds of law firm owners, along with concepts from books like "E-Myth," "Who, Not How," and "10x is Easier Than 2x," to help you unlock your law firm's true potential.Listen now to discover how setting ambitious goals and adopting an investor's mindset can propel your law firm to unprecedented success!Resources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 13, 2025 • 39min
Unfiltered Marketing Truths for Law Firms with Conrad Saam - 472
Send us a textShownotes can be found at https://www.profitwithlaw.com/472.Are you grappling with how to effectively navigate the shifting landscape of law firm marketing?Join Moshe Amsel and Conrad Saam, founder of Mockingbird, as they dissect the current state of marketing for law firms. Conrad offers candid insights into how different marketing channels can yield varying returns and why firms need to adapt to today's changing environment. Moshe and Conrad explore the importance of efficient operations, understanding the true cost per client acquisition, and the strategic role of a Chief Marketing Officer in leveraging marketing efforts.Listen now to discover how to strategically align your marketing practices with business growth and profitability!Chapters:[00:00] Introduction to Conrad Saam[05:09] How to Approach Marketing[08:38] Marketing Math[11:12] Measuring Marketing Success[22:04] Sales Efficiency[29:32] The CMO Role[37:10] How to Connect with Conrad SaamResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Conrad Saam: WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 6, 2025 • 30min
The Secret to Increasing Law Firm Leads by 50% through Chat Strategies with Ted DeBettencourt - 471
Send us a textShownotes can be found at https://www.profitwithlaw.com/471.Are you missing out on potential clients because you don't have an optimized website chat?Join Moshe Amsel and Ted DeBettencourt, founder of Juvo Leads, as they dive into the importance of having a live chat on your law firm's website. They discuss how human-powered chat can increase your leads by 50%, enhance client interaction, and significantly impact your first impression on potential clients. Ted shares his journey of creating a better chat service and how it can benefit law firms across various practice areas.Listen now to learn how adding and optimizing a website chat can drive more business and improve client satisfaction!Chapters:[00:00] Introduction to Ted DeBettencourt[07:22] Maximizing Your Leads[11:42] Chat Options[17:02] The Importance of Speed to Lead[20:43] Customizing Chat Workflows for Law Firms[22:34] Simplifying Client Intake Process with Chat[27:09] Ted’s Parting Piece of AdviceResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Ted DeBettencourt: Website | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 27, 2025 • 44min
Comprehensive Wealth Planning: Using Life Insurance for Retirement and Legacy Planning with Tom Wall - 470
Send us a textShownotes can be found at https://www.profitwithlaw.com/470.How can whole life insurance pave the way for generational wealth?Join Moshe Amsel and Tom Wall, a keynote speaker and expert in permanent life insurance-based strategies as they share their insights on how whole life insurance can be used as a tool for retirement, tax strategy, and wealth creation. Moshe and Tom delve into the advantages of whole life insurance beyond just coverage for loved ones, exploring its potential as a conservative asset with tax-free growth and as a liquidity tool for business owners and real estate investors.Listen now to learn how to leverage whole life insurance as a strategic asset in achieving generational wealth!Chapters:[00:00] Introduction to Tom Wall[05:35] When Business Owners Should Consider Whole Life Insurance[12:00] Can You Retire on Your Policy’s Cash Value?[14:32] Borrowing & Tax Benefits: Using Whole Life Insurance as a Business Asset[21:28] 401(k) vs. Whole Life[30:49] Managing Risk, Taxes & Access: Why Whole Life is the Best “Boring” Money[41:31] Tom’s Parting Piece of AdviceResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Tom Wall: Instagram | LinkedInPermission to Spend: Maximize Your Retirement with the Best-Kept Secret in Personal Finance by Tom Wall - https://www.amazon.com/Permission-Spend-Maximize-Retirement-Best-Kept/dp/1959840215Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 20, 2025 • 35min
From Startup to $80 Million: Strategies for Transforming Law Firm Growth with Luke Peters - 469
Send us a textShownotes can be found at https://www.profitwithlaw.com/469.How can lessons from building an $80 million appliance brand transform the growth of your law firm?Join Moshe Amsel and Luke Peters, founder of Apex CEO, as they uncover invaluable insights and strategies for law firm owners. Luke shares his journey from a garage startup to a successful exit, highlighting key areas such as scaling operations, hiring the right talent, and thinking like an investor to achieve significant growth. Discover how his experience and methods can be translated into actionable steps for expanding your law firm with expert guidance and a visionary approach.Listen now to unlock powerful tactics and ideas that can propel your law firm to new heights!Chapters:[00:00] Introduction to Luke Peters[06:41] Thinking Like an Investor: Planning for Future Growth[13:43] Hiring Leaders: Identifying and Attracting Top Talent[22:28] Utilizing Recruiters and Developing an Interview Strategy[26:59] Overcoming the Chicken and Egg Dilemma in Scaling[31:24] Parting Piece of Advice from Luke PetersResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionConnect with Luke Peters: Website | LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 13, 2025 • 57min
How Law Firms Can Leverage Compensation Plans to Meet Strategic Goals with Brenda Barnes and Camille Stell - 468
Send us a textShownotes can be found at https://www.profitwithlaw.com/468.Do you want to learn the secrets of leveraging attorney compensation for a more profitable law firm?Join Moshe Amsel as he welcomes guests Brenda Barnes and Camille Stell to explore the intricacies of attorney compensation on the Profit with Law Podcast. Dive into the details of their co-authored book, "Respect: An Insight into Attorney Compensation Plans," and uncover strategies for using compensation to align with firm goals, enhance productivity, and create a fulfilling work environment. Brenda and Camille share insights on setting up performance-based compensation, understanding the motivations behind partnership tracks, and avoiding common pitfalls in pay structure.Listen now to transform your firm’s compensation strategy and drive growth while maintaining a thriving workplace culture!Chapters:[00:00] Introduction to Brenda Barnes and Camille Stell[20:01] Connecting compensation with your culture[30:24] How much should you compensate?[35:04] Compensation bias[40:26] Path to Partnership[46:03] The right time to implement strategic compensation plans[60:06] Brenda Barnes and Camille Stell’s parting piece of adviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionSend an email to info@dreambuilderfinancial.com to get access to Motivate the Unmotivated with Performance Based Compensation, Moshe’s talk from the Law Firm Growth Summit.Connect with Brenda Barnes: Website | Personal LinkedInConnect with Camille Stell: Website | Company LinkedIn | Personal LinkedInRespect: Insight to Law Firm Compensation by Brenda Barnes and Camille Stell - https://lawofficemanagementbooks.com/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 6, 2025 • 40min
The Power of Specialization: Niche Down and Power Up with Dawn Smith - 467
Send us a textShownotes can be found at https://www.profitwithlaw.com/467.Are you contemplating the power of niching down in your law practice?Join Moshe Amsel and Dawn Smith, managing partner of Smith Clinesmith LLP, as Dawn reveals her extraordinary journey from a passionate young lawyer to leading a firm specializing in elder abuse litigation. Moshe and Dawn delve into the importance of finding your niche, overcoming hiring challenges, and the vital role of having a clear mission and vision for your practice. Dawn shares her experience on focusing her firm to drive impactful change and justice for the elderly, and offers inspirational advice for building a successful and purpose-driven law firm.Listen now to uncover the secrets of creating a meaningful and thriving law practice!Chapters:[00:00] Introduction to Dawn Smith[09:27] The Cost of Justice: Navigating the Financial Realities of Elder Abuse Cases[15:33] How Do You Scale a Law Firm Without Starting From Scratch?[24:05] Bouncing Back from Bad Hires and Hiring Smarter[32:19] The Game-Changer for Client Acquisition[36:08] Dawn’s Parting Piece of AdviceResources mentioned:The Law Firm Growth Summit 2025 is in full swing on its third and final day! Don’t miss out—catch up now. Register for FREE!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionLiving Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel HarkavyConnect with Dawn Smith: Instagram | Facebook | LinkedIn | Twitter | TikTok | YouTubeSmith Clinesmith, LLPJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Jan 30, 2025 • 47min
Running Your Law Firm Like a Business with Emil Abedian - 466
Send us a textShownotes can be found at https://www.profitwithlaw.com/466.Ready to transform your law firm by putting your investor hat on?Join Moshe Amsel and Emil Abedian, founder and CEO of Councel CPAs, as they dive deep into how law firm owners can achieve financial clarity and sustainable growth. Emil shares his journey from general accounting to specializing in services for solo and small law firms, and the critical importance of proactive tax planning, consistent bookkeeping, and understanding financials. Discover why having an accountant who offers more than just tax preparation can drastically influence your firm's profitability.Listen now to learn how adopting an investor mindset can revolutionize your firm’s success!Chapters:[00:00] Introduction to Emil Abedian[09:10] Building Year-Round Value for Law Firm Clients[18:47] Decoding the Numbers: Turning Insights into Action for Clients[22:11] Measure, Improve, and Prosper: Breaking the Bank Balance Cycle in Law Firms [42:37] Emil’s Parting Piece of AdviceResources mentioned:Registration for the Law Firm Growth Summit 2025 is now open! Reserve your FREE spot now!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionLiving Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel HarkavyConnect with Emil Abedian: Website | LinkedIn | Instagram | FacebookJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Jan 23, 2025 • 44min
Social Media Marketing for Lawyers: Building a Strong Online Presence with Fin Wycherley - 465
Send us a textShownotes can be found at https://www.profitwithlaw.com/465.Are you unsure if social media should be part of your law firm's marketing strategy?Join Moshe Amsel and Fin Wycherley as they delve into the world of social media marketing for law firms. Fin, an expert in helping professionals build their online presence, shares insights on when and how to invest in social media, the differences between various platforms like TikTok, YouTube, and LinkedIn, and the role of engagement in growing your followers. They also discuss the importance of having a strategy, tailoring content to various social media platforms, and the potential of AI in enhancing your social media efforts.Listen now to learn how to optimize your social media presence, build trust, gain visibility, and drive growth for your law firm!Chapters:[00:00] Introduction to Fin Wycherley[07:15] Maximizing a Finite Marketing Budget: Where Does Social Media Fit in Your Law Firm?[10:14] Social Media Strategies that Work without Overwhelming Your Time or Privacy[17:45] Building Your Social Media Dream Team: Delegation Strategies for Busy Law Firm Owners[25:07] From Strategy to Success: How Long Does It Take to Build a Social Media Following for Your Law Firm?[30:24] Choosing the Right Platform for the Success of Your Social Media Strategy[38:02] Fin’s Parting Piece of AdviceResources mentioned:Registration for the Law Firm Growth Summit 2025 is now open! Reserve your FREE spot now!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionConnect with Fin Wycherley: Website | X (Twitter) | Personal Facebook | Business Facebook | YouTube | Personal LinkedIn | Business LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/