

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Dec 13, 2021 • 34min
In-App Events for iOS App Store
Discover all the best practices of Apple's latest in-app event features.
Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app.
Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175
About In-App Events
In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users.
Topics Covered:
01:16 - Initial response to in-app events
01:45 - In-app events and its impact on ASO
04:54 - What images you need for in-app events
11:11 - What in-app events has Mark tried and its impact
16:38 - Are you able to use event URL on social media?
21:30 - 3 factors for in-app events and its impact on ASO
28:15 - final thoughts on in-app events
29:05 - can you do a discount for subscription events?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 6, 2021 • 1h 10min
Common Mistakes That Apps Make While Considering Viral Flows
Want to know how to make your app go viral or get your users to refer your app?
You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more.
Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal is the largest platform to record gaming clips and videos. Klæboe Berg previously served as the CEO of Megacool which she co-founded and has also held position as the VP of Business and Marketing at Dirtybit - the studio behind the popular game series Fun Run. The first Norwegian developed game attaining the top spot in the U.S App Store.
You can watch this video: https://youtu.be/KpU-1IZTm3c
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Dec 1, 2021 • 10min
Branded Keywords: Should You Target Them
Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it.
You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 24, 2021 • 7min
Watch This to Increase Your App Revenue
Discover the 3 main screens that have the biggest impact on your app's revenue.
You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 22, 2021 • 1h 19min
How to Grow Your App Through Content Marketing
Discover how you can use content marketing to increase your app downloads.
Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users.
Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/
You can watch this video: https://www.youtube.com/watch?v=OsoQIMQhueU
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 15, 2021 • 1h 10min
3X Revenue with Just 15 Downloads a Day
Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day.
Sobhan Eskandari is the creator of Penman.
Topic Covered:
05:36 - How he started tracking his events with Firebase
09:14 - How the longer pricing page 4X his revenue
17:32 - Are you developing in Swift
18:07 - Does Apple test subscriptions before approving?
32:18 - How does NOT having his app name affect his downloads
36:27 - Ludo App Audit
44:16 - Admob question
45:27 - Possible to sell over $15 a month
46:59 - Does localization work?
51:37 - Does the AppAdvice affect your App Store ratings?
54:40 - Golf Mind Caddie App Audit
01:00:56 - How Sobhan uses push notification to increase engagement & sales
01:03:35 - How to anchor your prices
You can watch this video: https://youtu.be/wlY7O8Vvsq0
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 8, 2021 • 56min
App Store Optimization for Google Play
Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing.
You can watch this video: https://youtu.be/bzpmGeTS0WQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Nov 1, 2021 • 1h 2min
App Development Features That Drive Growth
Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs.
Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.
Topics Covered:
01:20 - Proper onboarding flow
07:20 - 5X more subscriptions with trials
17:10 - Web vs App
22:11 - How often should you send push notifications
31:23 - Junglee Rummy App Audit
39:38 - What's the minimum downloads to 3X your revenue?
41:49 - Proper planning to avoid extra costs
51:00 Rainbow Ball App Audit
You can watch this video: https://youtu.be/hqgaLR8VoKs
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 25, 2021 • 1h 6min
How to Use Online Traffic for App Subscriptions
How do you use online traffic to grow your mobile app downloads?
Our guest is Thomas Petit, growth advisor and consultant for mobile apps.
He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor.
Topics Covered:
02:02 - Why should you use online traffic to get app downloads
12:02 - What channels should you use for online traffic
14:15 - How to use Pinterest to drive traffic
15:34 - Blinkist Example
16:10 - Should we use different ad creatives
21:17 - Fabulous online onboarding flow
27:06 - Should you use Spanish in screenshots in Spanish Mexico
30:51 - How to convert paid content sign ups into subscriptions
37:41 - White Noise and Lullaby Lounge App Audit
51:35 - Can you provide sample of an app that lowered their price successfully?
54:52 - Who's Up?! App Audit
1:00:07 - Is it better to start with a higher or lower price?
Connect with Thomas:
https://www.linkedin.com/in/thomasbcn/
https://madv.substack.com/
You can watch this video: https://youtu.be/GLGI3roxjyQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 21, 2021 • 29min
858: Successful Exit As a Solo Founder
Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO.
Topics Covered:
- Why she decide to sell
- key lessons
- Her #1 tip to weed out unlikely buyers
- How she calculated her "number"
- How do she comes up with simple app names that are also great for ASO
- Her #1 tip to grow downloads as a new app
- Why she decided to stay solo instead of building a team
Jenny Talavera is the Founder and Chief Creator at Treebetty LLC.
Show Mentions
- RevenueCat
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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