

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 16, 2022 • 9min
Which Checkout Strategy Won 2 Taps vs 1 Tap?
We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process.
Discover the best strategies to increase your mobile app revenue.
You can watch this video: https://youtu.be/SpkgTm53Lbo
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 15, 2022 • 32min
The Best Approach to Creator Marketing
In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels.
Plus, we audit a fitness and recycling app.
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 14, 2022 • 35min
Creator Marketing: The 3-Step Process to Acquire App Downloads
Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing.
Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences.
Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators.
This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game.
Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/
Learn More about Matchmade : https://matchmade.tv/
Topics Covered:
00:47 - How to get started with a $500 campaign
09:23 - The benefits of working with multiple influencers
11:19 - What kind of content should you create?
15:54 - How to properly track your campaigns
18:33 - When you should use creator marketing
26:04 - Evergreen content
30:40 - Any red flags before choosing a creator
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 9, 2022 • 21min
How to Sell Your App (Flippa vs Bluethrone)
Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform.
We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps are meant for both platforms, what's the process, and how much can you expect the sale price to be.
For Flippa, I will share my experience from selling my apps and a website. For Bluethrone, we have a developer that sold his app to the company.
You can watch this video: https://youtu.be/l2NdcSdknc4
Learn more: https://www.bluethrone.io/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 8, 2022 • 39min
How to Come Up With Strong Brand Names
In part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized!
Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs?
App Audits:
https://apps.apple.com/cz/app/rsltn-resolutions-planner/id1575230351
https://apps.apple.com/au/app/10w2s/id1535607096
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 7, 2022 • 39min
How to Optimize In-App Events & In-App Purchases
In this video, we will discuss advanced app store optimization (ASO) strategies to help you maximize your app store listing, increase conversions, and improve retention.
Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/
Check out Rich's apps:
https://apps.apple.com/us/app/crossword/id1330947092
https://apps.apple.com/us/app/3-minute-mindfulness/id982502810
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 2, 2022 • 7min
Copy This App Paywall to Increase Your Revenue
You will discover high-converting mobile app paywalls to increase your revenue.
You can watch this video: https://youtu.be/-yKfKzlFkEI
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 1, 2022 • 35min
ASO with data.ai (formerly AppAnnie)
In part two with Gabrielle Bikker, we break down ASO strategies for a text scheduler app and a mobile game with over 1M downloads.
Also, you will discover if having keywords to the left of your brand name make a difference?
Gabrielle Bikker is the Market Insights Manager at data.ai.
App Audits:
https://apps.apple.com/us/app/fext-future-texting/id1518706313
https://play.google.com/store/apps/details?id=com.JamieParish.TheWanderer
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Feb 28, 2022 • 33min
Mobile App Market Insights to Help You Succeed in 2022
To help brands and publishers thrive in today’s mobile-first economy, we are excited to share data.ai's new State of Mobile 2022 Report.
This report includes the insights you need to know to succeed in 2022.
Featuring market trends, industry insights, best practices and top charts spanning 17 industries and 30 markets in an interactive format, to dive even deeper into the data.
Discover:
- How to decode the secrets to success in the rapidly growing mobile gaming market
- Where Gen Z, Millennials and Baby Boomers are opening their mobile wallets
- How to capitalize on the 4.8 daily hours spent on mobile and grow your top line
- Which apps and games top the charts over 30 markets across the Americas, Europe and Asia-Pacific are winning consumers
data.ai: https://www.data.ai/
Connect with Gabrielle Bikker: https://www.linkedin.com/in/gabrielle-bikker-2544845b/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Feb 23, 2022 • 17min
How to Find Low Competition Keywords That Convert
Discover an app store optimization tool that I use to find low competition keywords that have high conversion rates.
We will be reviewing ASOMobile and how this ASO tool allows us to do keyword research and find high converting keywords that have low competition.
Learn more about ASOMobile.net: https://bit.ly/3LGIeOf
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************


