

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Oct 20, 2021 • 12min
This In-App Marketing Strategy Will Increase Engagement & Sales
Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love!
Check out Storyly: https://appmasters.com/storyly
You can watch this video: https://youtu.be/-hdkHpDmYJk
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 18, 2021 • 1h 8min
How to Optimize and Scale Apple Search Ads
Discover the growth hacks to accelerate your app business growth.
Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.
In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.
Connect with Michael: https://angleconnect.com/
Topic Covered:
02:20 - Michael's ASA Framework
04:54 - ASA Search Tab Placement
09:01 - What's the ideal CPT for discovery campaigns
12:48 - Do you use the CPA goal with ASA
18:50 - Apple Search Ads attribution
19:01 - How to use just Apple AdServices for attribution
26:33 - A hack to see low volume keywords from your discovery campaign
29:34 - Blade Match App audit & ASA strategy
41:32 - Negative keyword management
48:48 - SAFE4R App audit
01:20:42 - A trick to increase your ad revenue
You can watch this video: https://youtu.be/h50QibnHgTE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 14, 2021 • 40min
857: How to Get Valuable Customer Feedback
Today's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video.
They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback.
Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet.
Show Mentions
- Fav app: Dark Sky
- Fav app: Calm
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 11, 2021 • 1h 1min
App Development Pitfalls - How to NOT Waste Your Money
All the tips and strategies you need to know so you don't waste money developing app features that NEVER get used.
Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web.
Topics covered:
03:45 - How to build an app fast
05:38 - How to build the right features in the beginning
06:47 - Using Typeform for customer research
07:30 - How to find your early customers for feedback
10:01 - How Austin got started his company
11:13 - How he found his first freelancing clients
11:40 - How to post in FB groups and Reddit subreddits organically
14:39 - Any tips on making app promo videos
20:33 - Stark App Audit
29:14 - What is the #1 app development pitfall? (starting too big)
31:46 - What is Austin's tech stack?
32:47 - What if the client's app idea is not that great, do you tell the client?
39:18 - Supgro App Audit
51:05 - Is it worth publishing on the Amazon app store?
51:42 - Top Firebase features
53:28 - Is it worth to have an MMP after iOS 14
Listen to my episode on their podcast:
https://www.strides.dev/podcast/marketing-and-growth-hacks-with-steve-young-app-masters
You can watch this video: https://youtu.be/GLtBIw36FUM
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 7, 2021 • 39min
856: How to Get Traction Before Building Your Product
Today's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development.
Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.”
He’s also the founder of Publisher Rocket, a book marketing software, and Atticus.io, a book writing and formatting software.
Topics covered:
- How he first started
- How to market before building the product
- How to get outside traffic (including his favorite tips)
- Why he decided to build a Progressive Web App
- Partnership tips that led him to running 7 different companies
Dave Chesson is the Founder at Kindlepreneur.com and Co-Founder at Atticus.io
Show Mentions
- Paladin
- Front
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 6, 2021 • 7min
Which Onboarding Flow Increased Conversions by 234%
How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page?
Which onboarding flow do you think increased conversions by 234%?
Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597
You can watch this video: https://youtu.be/UFdzpMEDAyE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 4, 2021 • 1h 4min
UI/UX App Design for Maximum Monetization
This week, we have my friend and designer Rich Wagstaff. We will discuss simple UI/UX design to help you maximize your app's revenue potential.
Topics Covered:
01:17 - What are the first things you're testing when you first launch your app?
08:27 - Which test won onboarding flow?
17:05 - What are you looking at when doing competitive analysis?
23:26 - Merrit app audit
39:12 - Is the monthly subscription good for profits?
42:52 - Sudoku app audit
58:21 - Which test graphics vs text?
Check out Rich's apps:
https://apps.apple.com/us/app/crossword/id1330947092
https://apps.apple.com/us/app/3-minute-mindfulness/id982502810
You can watch this video: https://youtu.be/FLBfIHXnCPo
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 30, 2021 • 48min
855: Building 10X Features with Seth Miller
Today's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform.
Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed.
You will discover:
- How he went from an app in college to getting into 500 startups
- How he built the first 10X feature
- The more niche the better in the early days
- How to find product market fit using surveys
- How to use instabug feature to get surveys
- How did the fundraising questions change from the first to the second investment
- How to use revenue-based financing to get you to the next stage
- What marketing channels are working today
Seth Miller is the Founder and CEO at Rapchat.
Show Mentions
- Product Market Fit Formula
- Braavo
- Fav app:
Opal
Auto Sleep
SPONSORS
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
Through keyword and market insights, SearchAds.com can help your Apple Search Ads campaign to find the most valuable prospects and convert them into users in the most effective way possible. Advanced automation tools can take care of the busy-work so you can focus on things that really matter.
Go to SearchAds.com to start your free trial.
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 29, 2021 • 10min
How This Simple Text Editor App Makes $120K a Year
Looking for app ideas? We review a simple text editor app that is making over $10,000 a month!
When you are first getting into iOS development, it's good to start with app ideas that are already generating money.
See our other million-dollar app ideas: https://www.youtube.com/watch?v=l8CYxrOmdp4&list=PLNtGHeg6BDqG8hy6VY2zeyTqrR8ECOWZq
You can watch this video: https://youtu.be/BiRaC_IBMiE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 27, 2021 • 58min
Why a No Code App Builder
Why a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio.
Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea to ready-to-publish, fully native apps without any code.
Christina Chen is the Product Designer is Bravo Studio.
Topic Covered:
01:21 - Why a no code app builder?
06:16 - Can an interesting app could be built entirely with a no-code tool?
11:45 - What do we need before we start using Bravo (such as designs, mock-ups etc)?
15:00 - Should we hire a service like UserTesting to get initial feedback?
19:15 - What makes Bravo different from other app builders?
25:30 - Spoiler Talk App Audit
35:45 - How to build an app with Bravo Studio
50:12 - TOTOKO App Audit
You can watch this video: https://youtu.be/S6n0MqD6Kiw
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************