A/B Testing Ideas That Can Have a Big Impact

A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences.

Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A. 

Kate MacFarlane is the Customer Success Manager at Taplytics.

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