App Marketing by App Masters Push Notifications: The Good, Bad & Ugly
Mar 22, 2022
Kate MacFarlane, Customer Success Manager at Taplytics, shares her insights on the intricacies of push notifications. She discusses best practices for engaging users, emphasizing the importance of context, timing, and personalization to avoid uninstalls. The conversation features an audit of a grocery delivery app, highlighting user experience and usability improvements. Light-hearted jokes add to the camaraderie, while the duo delves into A/B testing strategies to sharpen user retention and engagement. A must-listen for e-commerce enthusiasts!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Engaging Users Through Push Notifications
01:45 • 16min
Lighthearted Jokes and E-commerce App Insights
18:04 • 3min
Enhancing Grocery App User Experience
20:48 • 9min
Navigating Push Notifications for Better User Engagement
29:38 • 3min
Connection and Future Insights on Scaling and A/B Testing
32:23 • 2min