Kate MacFarlane, Customer Success Manager at Taplytics, shares her insights on the intricacies of push notifications. She discusses best practices for engaging users, emphasizing the importance of context, timing, and personalization to avoid uninstalls. The conversation features an audit of a grocery delivery app, highlighting user experience and usability improvements. Light-hearted jokes add to the camaraderie, while the duo delves into A/B testing strategies to sharpen user retention and engagement. A must-listen for e-commerce enthusiasts!
