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Push Notifications: The Good, Bad & Ugly

App Marketing by App Masters

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Engaging Users Through Push Notifications

This chapter explores effective app marketing strategies, particularly the role of push notifications in re-engaging users. It discusses the importance of context, personalization, and timing in prompting users for notifications and examines strategies to enhance user engagement and retention. Additionally, the chapter reviews insights on app features and localization to improve overall app visibility and effectiveness in the marketplace.

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