

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Feb 13, 2023 • 1h 8min
The Complete Guide to TikTok Ads
New to TikTok Ads?
In this video, we'll cover everything you need to know to get started with advertising on TikTok.
And how today's guest grew to 300,000 downloads in less than 12 months all with TikTok ads.
We'll discuss what a recommended starting budget is, how to use Spark Ads, and most importantly, how to create the right creatives that drive low-cost downloads.
If you're looking to increase your reach and drive more downloads, then this video is for you! Watch now to learn all about TikTok Ads and how to make the most of your advertising efforts.
Topics covered:
- How to scale spend up without sacrificing performance
- Always reply to comments
- How to use your organic account and ads account in tandem (to help each one out)
- Key metrics which suggest a top performing ad
Jake Carp is the Co-Founder of Steppen, the #1 Gen Z fitness app, incorporating habit formation research and gen z behavioural trends to help young people build a healthy habit around fitness.
He's 22 years old and have a commerce, computer science degree at the University of Melbourne (technically I am still studying though).
You can watch this video: https://youtube.com/live/R02_J3c33LQ
App Audits:
https://apps.apple.com/us/app/unplug-meditation/id1188080269
https://apps.apple.com/us/app/fitness-2go-home-workout/id1577944466
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Feb 9, 2023 • 8min
Unbelievable! This Pricing Strategy Generated 38X More Sales - Here's How...
In this video, I'm going to show you an unbelievable pricing strategy that generated 38X more sales – and it's easy to implement!
This strategy is based on psychology and app marketing, and it can work for any app. If you're looking for a growth hacking strategy that can work quickly and easily, then this is the video for you!
You can watch this video: https://youtu.be/2LLokZQyCL8
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Feb 7, 2023 • 13min
COPY THIS $5M APP FLOW TO SKYROCKET YOUR REVENUE
In this video, we're taking apart a $5 million per month app to uncover its revenue generating strategies.
Discover why it's more effective to request a sign-up after payment and how gated content is the future of app monetization. Join us as we explore the business side of the app world and learn how to increase your app's earnings.
You can watch this video: https://youtu.be/Mq-bhaq7Fhs
Featured app:
https://www.calm.com/
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Feb 6, 2023 • 1h 12min
The Secret to Exploding Your Subscription Revenue: Here's How!
Learn how to effectively use subscription promotions, create multiple streams of income, and understand the psychology behind why users subscribe. Get actionable tips and strategies to drive subscriber growth and increase your revenue. Don't miss out on maximizing your app's potential - watch now!
Alexander Guerra is the Head of Monetization at baz superapp.
He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth.
App Audits:
https://apps.apple.com/us/app/screenplay-app/id1550223099
https://apps.apple.com/us/app/gronda/id1164423781
You can watch this video: https://youtube.com/live/-dOv1XGiXpM
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Feb 2, 2023 • 17min
What is Marketing Mix Modeling (MMM)
Welcome to this video on Marketing Mix Modeling (MMM)!
In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI.
MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively.
Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive into the world of Marketing Mix Modeling!
Learn more:
https://www.airbridge.io/
You can watch this video: https://youtu.be/QQOHbOGanIs
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 31, 2023 • 13min
Uncovering the Secrets of Your Competitor's App Store Optimization Strategy!
In this video, we'll be diving deep into the world of app store optimization (ASO) and uncovering the secrets of your competitor's strategy.
We'll show you how to analyze their keywords, app title, and descriptions to understand what's working for them, and how you can use that information to improve your own ASO.
We'll also discuss the importance of keeping an eye on your competitors' ratings and reviews, and how they can impact your own app's visibility in the app store.
Whether you're just getting started with ASO or looking to take your optimization to the next level, this video has something for you. So, don't miss out and hit the subscribe button now!
Learn more:
https://asomobile.net/en/
You can watch this video: https://youtu.be/bFU1KpukoI8
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 30, 2023 • 1h 22min
The $7,500 App Store Optimization Framework
Today's guest charges $7,500 for the app store optimization framework that you are about to discover.
Sharon Torten, CEO and Founder of The ASO Academy, is an independent ASO consultant and was previously the VP of Organic Growth at Moburst.
She's worked on apps including: Bumble, Dropbox, iFit, Fetch Rewards, Raid Shadow Legends, Games2win, and more.
Here's what we will cover
- The $7,500 ASO Framework
- ASO Factors That Actually Matter
- How ChatGPT is Impacting App Store Optimization
- ""The Spike Method"" to increase keyword rankings
- How to Calculate Downloads by Keywords on iOS
App Audits: https://youtube.com/live/Kh5ZEZ47bjQ
https://apps.apple.com/ca/app/wutup-hanging-out-made-easy/id1526008543
https://apps.apple.com/us/app/id6444356127?l=en
You can watch this video:
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 26, 2023 • 15min
Do This to Increase Your AdMob Show Rate
In this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make.
Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads.
Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase your revenue. So, if you want to learn how to increase your AdMob show rate and create more successful apps, be sure to watch this video!
Learn more:
https://www.linkedin.com/in/siddharthgupta89/
https://appbroda.com/
https://appbroda.com/slack-community
You can watch this video: https://youtu.be/ioKYDoJUuvc
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 24, 2023 • 14min
This ChatGPT App Makes $200K a Month
In this video, we take a deep dive into the inner workings of a successful ChatGPT app that makes $200K a month to uncover the secrets to its success.
From understanding the technology behind the app, to analyzing its business model and marketing strategies, we cover it all. You'll learn how the app leverages the power of AI to provide valuable services and how it monetizes those services to generate revenue.
Whether you're a developer, entrepreneur, or simply interested in the future of AI, this video is a must-watch. Get a glimpse into the potential of ChatGPT technology and learn how you can apply these insights to your own business or projects.
ChatGPT App:
https://apps.apple.com/app/genie-chat-gpt-ai/id1658377526?uo=2
You can watch this video: https://youtu.be/0WX-zOoHUJ4
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 23, 2023 • 1h 30min
The ULTIMATE Mobile App Sales Funnel
In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue.
This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads.
Next, you will discover discuss strategies for converting those users into active and engaged users.
Finally, we will cover how to retain and monetize those users through tactics such as subscription models and in-app purchases. By implementing these strategies, you can effectively guide users through the funnel and drive growth for your app.
Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics.
Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor.
App Audits:
https://apps.apple.com/us/app/vetpocket/id1294121496
www.niroga.org/inpower
You can watch this video: https://youtube.com/live/5k9W4qLiFrU
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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