

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jul 24, 2023 • 1h 5min
Lessons Learned from 12 Million Downloads as Indie App Publisher
Today's guest reveals the invaluable lessons learned while building an app portfolio that has generated over 12 million downloads!
In this video, he'll take you on a rollercoaster ride through his experiences, sharing the challenges he encountered, the breakthroughs he achieved, and the key takeaways that have shaped his path as indie app publisher. From humble beginnings to remarkable success, we're excited to share his insights with you.
Muoyo Okome is an indie app publisher and founder of App Magic.
App Audits:
https://apps.apple.com/app/id1509034647
https://play.google.com/store/apps/details?id=bit.particle.photo.lyrical.video.status.maker
You can also watch the video: https://youtube.com/live/Bjxtq1anlUg
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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7 snips
Jul 18, 2023 • 14min
Push Notifications: Best Practices and Revenue Boosting Strategies
Unlock the secrets of push notifications with expert strategies to engage users and boost revenue. Learn the best timing and frequency for notifications, ensuring value without annoyance. Discover key tips for crafting compelling, concise messages that resonate. Explore how to utilize these notifications to drive conversions, promote offers, and enhance user experience. Case studies and actionable insights reveal effective onboarding tactics and creative ways to recover lost sales. Elevate your app's performance by mastering push notifications!

Jul 17, 2023 • 1h 9min
App Store Optimization Made Easy with ChatGPT
Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further!
In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app's performance. Discover the best ChatGPT prompts and explore alternative user acquisition channels like Web2App.
Join us as we explore the capabilities of ChatGPT, an advanced language model developed by OpenAI. Learn how to harness its potential to generate powerful ASO insights and strategies. We'll share step-by-step instructions on using ChatGPT to conduct keyword research, optimize app descriptions, create compelling app titles, and even generate captivating app screenshots.
But that's not all! We'll also unveil the best ChatGPT prompts that have proven to be effective in enhancing your app's discoverability. Discover how to leverage ChatGPT's creative and analytical abilities to develop engaging app store listings that appeal to your target audience.
In addition to ASO, we'll shed light on alternative user acquisition channels known as Web2App. Explore the concept of transforming web-based users into loyal app users by employing strategies such as deep linking, push notifications, and personalized onboarding experiences. We'll discuss the benefits and challenges of Web2App and provide practical tips on implementation.
Whether you're a seasoned app marketer or just starting your app development journey, this video is packed with valuable insights and actionable tips to help you optimize your app's performance and reach new heights of success. Don't miss out on this opportunity to unlock the potential of ChatGPT and explore alternative user acquisition channels. Watch now and take your app to the next level!
George Natsvlishvili is a growth consultant who has worked with companies such as Impala Studios, Gamehive, Storytel and more. He has expertise in user acquisition, monetization, ASO, and SEO.
Learn more:
https://youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw
App Audits:
https://play.google.com/store/apps/details?id=autocutout.backgrounderaser.photo.editor.photo.cutout
https://apps.apple.com/us/app/id1466744353
You can also watch the video: https://youtube.com/live/eX6Fi8lUUys
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jul 11, 2023 • 9min
Monetizing Your App's Minimum Viable Product
Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)!
📱 Unlocking Trial Activation Rates 📱
One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial activation rates. From optimizing user onboarding experiences to leveraging persuasive messaging and calls-to-action, we leave no stone unturned in our quest to boost your app's conversions.
🚀 Monetizing Your Minimum Viable Product (MVP) 🚀
Once you've successfully captured your users' attention and secured trial activations, the next crucial step is to monetize your MVP effectively. We provide invaluable insights into various monetization strategies tailored specifically for early-stage app developers. Discover the power of in-app purchases, subscription models, and innovative advertising techniques that strike the perfect balance between revenue generation and user satisfaction.
Learn more about Hannah Parvaz:
https://www.linkedin.com/in/hnpvz/
https://www.aperture.london/
You can also watch the video: https://youtu.be/3GRusD0Vib0
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jul 10, 2023 • 1h 19min
The Comprehensive App Store Optimization Guide for 2023
Ariel Michaeli, Founder and CEO at Appfigures, shares ASO strategies for apps with no downloads. They discuss the importance of keyword research, app icon optimization, and engaging descriptions. They also explore the intersection of ASO and user acquisition, techniques to break into the top search results, and metadata optimization.

Jul 4, 2023 • 10min
A/B Testing Explained: What to Test First and Data Requirements
Welcome to our latest video, where we delve into the fascinating world of A/B testing and uncover the secrets to optimizing your app's registration process.
In this video, we kick off by explaining the fundamentals of A/B testing. Discover what A/B testing is, how it works, and why it's a crucial tool in the arsenal of any app developer or marketer.
We provide expert insights into identifying the key elements to focus on when starting your A/B testing journey. Discover which components of your app's user interface, messaging, or design are most likely to impact your users' behavior and conversion rates. Uncover the secrets to prioritizing your tests for maximum impact.
We walk you through the considerations to keep in mind when determining the sample size for your experiments. Learn how to strike the right balance between statistical significance and practicality to obtain meaningful results from your tests.
Finally, we turn our attention to optimizing your app's registration process. We share powerful strategies and best practices to streamline and enhance this critical user journey. Discover how small tweaks and modifications can have a substantial impact on user engagement and conversion rates.
Whether you're a developer, marketer, or entrepreneur, this video offers practical advice, insightful tips, and real-world examples to help you harness the power of A/B testing. Start making data-driven decisions, optimize your app's registration process, and unlock the potential for increased conversions and user satisfaction.
You can also watch the video: https://youtu.be/sMpDs6hcL80
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jul 3, 2023 • 1h
Mastering Push Notifications: Best Practices for App & Web Users
In today's digital landscape, effective push notification strategies are vital for app developers and WordPress users alike. Whether you're aiming to boost user engagement, drive traffic to your website, or increase conversions, this video has got you covered.
Join us as we delve into the world of push notifications, exploring the best practices that will help you captivate your audience and deliver meaningful messages. From app push notifications to WordPress push notifications, we'll provide practical tips, real-world examples, and expert insights to supercharge your notification game.
Anna Efimova is the Sales Director at Notix - an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
App Audits:
https://play.google.com/store/apps/details?id=com.artemisdevelopment.partygamespro
https://apps.apple.com/app/pikit-with-friends/id1528858046
You can also watch the video: https://youtube.com/live/z-4aDvBkC88
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jun 27, 2023 • 22min
Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips
Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription.
Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earnings. In this comprehensive guide, we'll cover a range of effective strategies that can significantly enhance your app's subscription revenue.
🚀 Discover the Power of Long Paywalls
We explore the fascinating concept of long paywalls and why they consistently outperform shorter ones. Uncover the psychology behind user behavior and learn how extending the paywall duration can increase conversions and revenue.
💰 Test a Hard Paywall for Success
Are you hesitant about using a hard paywall for your app? We'll explain why it's worth giving it a shot. Dive into the reasons behind the effectiveness of hard paywalls, learn how they can drive higher subscription numbers, and explore various techniques to test and optimize this strategy for your specific app.
📈 Optimize Trials for Maximum Subscriptions
Trials are a powerful tool for attracting new users and convincing them to become paying subscribers. Join us as we guide you through the process of optimizing trials for optimal conversion rates and revenue. We'll share best practices, explore trial length considerations, and reveal effective techniques to nudge users toward long-term subscriptions.
🔁 Win Back Campaigns: Retain and Re-engage Subscribers
Losing subscribers is inevitable, but winning them back is possible with well-designed win-back campaigns. Discover how to craft compelling offers, re-engage former subscribers, and reduce churn rates. We'll share proven strategies to win back lost customers and rebuild a loyal user base.
You can also watch the video: https://youtu.be/bCfwbniOwlQ
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jun 20, 2023 • 32min
How the Gaming Ecosystem is Approaching Growth in 2023
Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem.
In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and more, and what they are doing to future-proof their growth efforts from the next round of industry changes.
Thank you to MAU Vegas for letting us post this video.
Learn more:
https://mauvegas.com/
Panelists:
https://www.linkedin.com/in/margarita-vasilevski-79a5575a/
https://www.linkedin.com/in/omergerzon/
https://www.linkedin.com/in/rebecca-caulkins-
You can also watch the video: https://youtu.be/12LVpafR2KM
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Jun 19, 2023 • 1h 3min
Unlocking Early Stage Mobile App Growth
In this video, we explore several crucial topics that can significantly impact the growth of your mobile app.
From finding product-market fit to the myth of the silver bullet to focusing on the work that matters, we draw from our expertise and experiences in the mobile app industry to provide practical insights and actionable tips for your app's growth journey.
Nathan Hudson is a 2x Head of Growth and Founder of Perceptycs - A strategic growth partner that helps early stage mobile apps scale from pre-seed to series B.
With experience on both the product and marketing side, Nathan specialises in finding product market fit, full funnel growth strategy and getting paid ads to turn a profit.
App Audits:
https://play.google.com/store/apps/details?id=com.pistiscoding.multistatussaver
https://www.xverse.app/
You can also watch the video: https://youtube.com/live/JZ-eVK0dzuw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.
What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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