

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 23, 2023 • 20min
Proven Strategies Backed by Data: Increase Your App's Subscriptions Today
This presentation was given at MGS Vegas in Feb 2023.
Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue.
Our team of experts has spent countless hours researching and analyzing data to come up with the most effective strategies to boost your subscription rate. From pricing and promotional tactics to user engagement and retention strategies, we cover it all in this comprehensive video.
We'll walk you through step-by-step on how to optimize your app's user interface, create effective marketing campaigns, and track key metrics to measure your success. Our data-driven approach ensures that you'll get results that are both measurable and sustainable.
So if you're ready to take your app's subscription rate to the next level, be sure to check out this video. It's packed with valuable insights and actionable tips that are sure to help you grow your user base and increase your revenue.
Learn more: https://mobilegrowthassociation.com/
You can watch this video: https://youtu.be/ALwTMEzP-_M
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Mar 21, 2023 • 36min
Early Stage Strategies to Drive App Subscriptions
This presentation was given at MGS Vegas 2023.
In this video, we'll explore some of the most effective early-stage strategies for generating revenue. You'll discover how to effectively create email campaigns that drive sales, how partnerships led to 1,000 activations, how online quizzes can be more effective than app paywalls, and how to turn Instagram followers into app subscribers.
We'll start by discussing the power of email marketing and how it can be used to build a loyal customer base. You'll learn how to create effective email campaigns that grab attention and drive sales.
Next, we'll delve into the world of partnerships and how they can be used to boost your app's user base. You'll discover the secrets of successful partnerships and how they can help you grow your business.
Then, we'll move on to quizzes and how they can be used to generate sales. You'll learn how to create quizzes that engage and excite your audience, driving them towards your product.
Finally, we'll explore how Instagram can be used to turn followers into app subscribers. You'll discover how to create an Instagram presence that captures attention and drives traffic to your app.
By the end of this video, you'll have a solid understanding of some of the most effective strategies for generating revenue in the early stages of your app's development. So, whether you're just starting out or looking to take your app to the next level, this video is a must-watch for anyone looking to boost their revenue and grow their business.
Learn more about Mobile Growth Association: https://mobilegrowthassociation.com/
You can watch this video: https://youtu.be/Oqu6VlLi808
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Mar 20, 2023 • 1h 19min
Conversion Rate Optimization for Mobile Apps
Today's guest was among the first 500 developers on iOS and has never stopped building apps ever since.
In this workshop, we're going to discuss all about mobile subscription growth and funnel optimization.
You will discover how to maximize your mobile subscriptions, why adding video improves your conversions, and how incorporating "micro-interaction" is a great way to increase users' time spent on the paywall.
Jeff Grang is the Co-Founder / CPO at Purchasely.
App Audits:
https://vidcap.app/
https://apps.apple.com/fr/app/cryptomarket-portfolio/id1494691514
You can watch this video: https://youtube.com/live/QLh1FyBCewg
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Mar 13, 2023 • 1h 6min
Pre-Launch Strategies That Generated 1M Downloads
Today's guest generated over 1M downloads with a minimum viable product (MVP).
You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team.
Mila Banerjee is the CEO and Founder of Pronti.
Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries – including an online retail company in Europe. She has a love for technology and business that started with programming in the late 1990s. Her passion for understanding visual data and experience with the online retailer’s struggle to be found online led her to found Pronti AI, a wardrobe assistant that is changing the way we dress and shop.
Mila has 7+ years of board experience from 4 different Board of Director roles. Mila also has a passion for coaching and has been a startup Business Advisor – Deeptech/AI with University of Waterloo’s Velocity Incubator.
App Audits:
https://play.google.com/store/apps/details?id=in.inspirelabs.grabon&hl=en_IN&gl=US
https://caballusapp.com/
You can watch this video: https://youtube.com/live/IaWCJUcsCR8
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Mar 6, 2023 • 1h 5min
Acquiring Users for FREE: From 0 to 100K Downloads
In this workshop, you will learn how today's guest grew his mobile app from zero to 100K downloads using a social media tactic that is completely free.
You will discover insights on how storytelling can be the basis for a strong user acquisition strategy.
You will learn how to craft compelling stories that connect with your target audience, how to use social media platforms to share those stories, and how to measure the success of your storytelling based on user acquisition efforts.
Born and raised in Cuenca, Ecuador, Francisco is a husband, father of two boys, and entrepreneur. He started and sold 3 companies before turning 25.
Now he is the Co-founder and CEO of Storybook, a parent-child wellness and sleep app that has been featured by Apple as “the best for bedtime” with over 2M downloads and ranked as the #1 parenting app in 90 countries.
He holds a Business Degree and a Master's in Communication from RMIT, Australia.
Learn more:
https://apps.apple.com/app/storybook-sleep-massage-app/id1355190474
https://play.google.com/store/apps/details?id=app.storybook.story
App Audits:
https://play.google.com/store/apps/details?id=com.couplesdating.couplet
https://apps.apple.com/us/app/learn-to-read-quran/id960134803
You can watch this video : https://youtube.com/live/7cszCETyYOg
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 27, 2023 • 1h 22min
Mobile Paywall Optimization: How to Increase In-App Subscription
Are you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions.
We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make the most of your mobile paywall and keep your customers coming back for more.
Jake Mor is Co-Founder & CEO at Superwall. Previously he built and grew FitnessAI to 5M in revenue over 4 years. Went through YC for both FitnessAI and Superwall, and raised a seed round for each.
Learn more: http://jakemor.com/
App Audits:
https://play.google.com/store/apps/details?id=com.kalantos.shakelight
https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084
You can watch this video: https://youtube.com/live/h_9dyOe3ufA
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 23, 2023 • 7min
This Viral TikTok Strategy Led to Becoming The #1 App
In this must-watch video, we show you step-by-step instructions on how to study TikTok viral trends and create content that will get your app to the #1 spot in a specific category.
With over a billion users worldwide, TikTok is one of the most popular social media platforms, and in this video, we explore why it is so popular and how you can use it to your advantage.
We delve into the importance of finding viral trends on TikTok, which can help you create content that resonates with your audience and increases engagement. We also explore how to use hashtags for TikTok SEO, which is crucial for ensuring that your content is discoverable and reaches a wider audience.
In this video, we share practical tips and techniques that you can use to study TikTok trends and create content that goes viral. From analyzing popular hashtags to studying the content of your competitors, we cover everything you need to know to create engaging and shareable content.
If you're an app developer or entrepreneur looking to increase your app's visibility on TikTok, then this video is a must-watch.
With our step-by-step instructions and practical tips, you'll be well on your way to creating content that gets your app to the #1 spot in a specific category on TikTok.
You can watch this video: https://youtu.be/AAPe2o_0Xro
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 21, 2023 • 15min
$250 to $1,000 a Month with Just 15 Downloads
In this exciting case study, we explore how an app developer was able to 4x his revenue from $250 to $1,000 a month with just 15 downloads a day. We dive into the nitty-gritty details of how he achieved this feat by implementing a few strategic changes.
In the video, we discuss the importance of tracking Firebase events and how it helped the developer gain valuable insights into how users were interacting with the app. By understanding which features were being used the most, the developer was able to optimize the app and improve the user experience, which ultimately led to increased revenue.
We also discuss how the developer tested a longer pricing page, which allowed him to showcase more features and benefits of the app.
Finally, we explore how the developer tested his pricing plans, which enabled him to find the perfect balance between pricing and value. By experimenting with different pricing structures, the developer was able to find the sweet spot that resulted in maximum revenue without deterring potential customers.
Links:
https://penman.app/
https://www.linkedin.com/in/sobhan-eskandari-3b720887/
You can watch this video: https://youtu.be/Q7_CcDRQd_w
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 20, 2023 • 1h
Become A Money Magnet
Attract wealth & become a magnet to money!
In this video, we'll show you the secrets to marketing like a rock star and how to break free from the 9 to 5 mentality.
With our proven techniques, you'll learn how to become a money magnet, grow your income streams, and live life on your own terms.
Michele Blood is a successful, multi-talented lady. Michele was a successful songwriter and rock singer in Australia and after a near-fatal car accident, while in the hospital with many serious injuries, she created positive Affirmation Songs which not only healed her body but also took her to worldwide success.
These Affirmation songs affect the left and right hemispheres of the brain. Lyrics, the left hemisphere, and melody and music, the right hemisphere so the new, positive messages go straight to the subconscious mind. This is why millions of people worldwide have downloaded her Affirmation Power songs.
In addition to creating Magnet To Success™ products and seminars worldwide, her public Mystical Success Events have been held in over 26 countries. Michele has co-written and created over 80 books, music CDs, audio programs, TV shows, and videos on positive thought, mind transformation, and meditation.
Learn more:
https://www.MicheleBlood.com/AppMasters
https://www.MagnetToMoneyApp.com
App Audits:
https://www.feedviewer.app/
https://apps.apple.com/us/app/fun-learning-for-kids-waiork/id1510444185
You can watch this video: https://youtube.com/live/z7-cNZkJT0I
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 16, 2023 • 15min
Double Your Sales In Just Days!
In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens.
This is a great example of how tiny optimizations can breathe life into your app.
By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users.
This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth.
You can watch this video: https://youtu.be/mFcJGHamqzY
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************