

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jan 19, 2023 • 1h 11min
Why This Method of Stimulating Subscribers Works SO Well
We show you how to increase trial activations into paying customers using paywall optimization and email marketing.
Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers.
You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns.
If you're looking to increase your trial activations and grow your app business, be sure to watch this video and learn how to use paywall optimization and email marketing to achieve your goals!
Connect with Hannah Parvaz:
https://www.aperture.london
https://www.linkedin.com/in/hnpvz/
You can watch this video: https://youtu.be/YH_V55WPUOc
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 17, 2023 • 37min
Early Stage Growth Strategies
In this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app.
Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful.
Lastly, we'll talk about bootstrapping an app, which means starting with minimal resources and gradually scaling up as you gain traction. This can be a great way to test the market and make sure there is a demand for your app before investing a lot of money into it.
Connect with Ania Wysocka:
https://www.rootd.io/
https://www.linkedin.com/in/ania-wys/
You can watch this video: https://youtu.be/f2FAXlSJxpE
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 16, 2023 • 1h 4min
Unlock Multiple Revenue Streams with One App
Are you looking to increase revenue for your app?
One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources.
We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more.
You'll also learn how to optimize each revenue stream for maximum profit.
Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los Angeles.
She is also the author of Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers. Suze's mission is to make meditation simple, accessible, powerful and interesting enough so that everyone will want to practice it and experience the benefits for themselves.
Learn more:
https://apps.apple.com/app/unplug-meditation/id1188080269
https://play.google.com/store/apps/details?id=com.unplug.meditation
https://www.instagram.com/unplugmeditation/
You can watch this video: https://youtube.com/live/euQsX-gvWdw
App Audits
https://play.google.com/store/apps/details?id=dev.refa.studentpath
https://www.tembride.com/
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 12, 2023 • 46min
3X Your App Valuation With These Tiny Optimizations
Do you want to maximize your app valuation and create a more efficient app subscription funnel?
From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app.
The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it.
Additionally, by understanding the science of small wins and implementing them into your app's feature set, users will feel that they’ve accomplished something meaningful every time they use it -- thus establishing brand loyalty along with improved app valuation.
Learn more:
https://www.bluethrone.io/
https://www.linkedin.com/in/idanwaller/
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 10, 2023 • 39min
The TikTok Organic Strategy That Led to 320K App Downloads
Meet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off.
In this video, we'll be showing you how to use TikTok organic videos to drive app downloads.
You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral".
Discover:
- How to use hashtags to find the most "viral" content
- How to use trending music to set up your TikTok for maximum exposure
- Why creating series videos increases your TikTok profile
- How to increase your brand search traffic using TikTok
First, you'll want to create a TikTok account for your business or product and start posting engaging, creative content that showcases your app's features and benefits. Make sure to include a call to action in your video asking viewers to download your app.
Next, use relevant hashtags and participate in TikTok challenges to increase the visibility of your videos and reach a wider audience.
You can also use TikTok's paid advertising options to boost your videos and target specific audiences.
Finally, make sure to track the performance of your TikTok videos and app downloads to see what's working and what can be improved upon.
With a little creativity and effort, TikTok organic videos can be a powerful tool for driving app downloads and growing your business.
Learn more:
https://juiced.media/
This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 5, 2023 • 35min
Mobile User Acquisition: How to Get Started and What You Need
In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign.
You will discover:
1) What is an MMP?
2) SKAdNetwork Disruption
3) Where to start with user acquisition (UA)
4) UA best practices
From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action.
Whether you're a beginner or an experienced marketer looking to level up your paid marketing efforts, this video has something for everyone.
Niels Beenen is the Strategic Partnerships at Singular.
This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Jan 3, 2023 • 41min
How to Maximize App Store Optimization Seasonality
How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season?
You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users.
In addition, you will learn how to optimize your keywords, creative and your entire app store presence.
Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action.
App Audited:
https://apps.apple.com/app/da-vinci-kids-fun-learning/id1169403787?l=en&platform=iphone
This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Dec 26, 2022 • 1h 25min
Indie Success Stories of 2022
Learn how indie developers thrived in 2022 by switching to subscriptions, using behavioral science for sales, and getting featured by Apple. Get insights on app monetization, marketing strategies, app audits, and ASO tips for app store rankings. Discover innovative pricing strategies, content locking techniques, and upcoming episodes focused on app pricing and paywalls.

Dec 19, 2022 • 1h 7min
App Builder for Coaches
Looking for a no-code app builder for your coaching or course business?
Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry.
Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later.
Headspace - the meditation app that changed Sunny's life. So he decided to chase his passion of building apps and self improvement with Breakthrough!
App Audits
https://play.google.com/store/apps/details?id=dev.refa.studentpath
https://www.tembride.com/
SPONSORS
Want to boost your mobile app’s search visibility on Google Play & App Store?
Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Dec 12, 2022 • 57min
Mastering Retention: How to Design Surprising User Experiences
Retention is such a critical part of any business, but one of the toughest to get right.
Tom Hammond, Co-Founder & CEO at UserWise, shares how to create liveops and design surprising experiences that draw users back each day.
You will also discover, how to integrate user acquisition (UA) and marketing into the product exerience to create the ideal user journey.
Tom Hammond is a serial entrepreneur currently focused on building out UserWise, the first liveops platform designed to help apps and games deliver personalized experiences to users to boost engagement and revenue.
App Audits:
https://apps.apple.com/de/app/dual-space-pdf-for-whatsapp/id1537878096?l=en
https://play.google.com/store/apps/details?id=com.headlinenetwork.app
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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