

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Dec 5, 2022 • 1h 8min
Early Stage Growth Strategies That Led to 2M+ Users
Ania is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief. She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times.
Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital.
More About Ania:
Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech You Should Know" by the Daily Hive, and one of “20 Women Entrepreneurs to Watch” by Founders Fund.
Rootd has been named "App of the Day" in multiple countries, and as one of the "best apps for anxiety" by Healthline, Cosmopolitan, and Women’s Health, and was featured in the Time Magazine special edition: The Age of Anxiety.
App Audits:
https://play.google.com/store/apps/details?id=com.todolist.planner.diary.journal
https://apps.apple.com/us/app/life-quality-tracker-journal/id1603403485
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Nov 21, 2022 • 1h 3min
5 Key Metrics to a Consumer Subscription Service
Discover the 5 key metrics that you MUST pay attention to when growing your subscription app.
App Audits:
https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032
https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Nov 14, 2022 • 1h 2min
Market Research for Top Charting Apps & Games
Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid.
Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education.
App Audits:
https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487
https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Nov 7, 2022 • 1h 12min
The Mobile Growth Stack
The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.
The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business.
Andy Carvel is the Partner at Phiture.
Learn more:
https://phiture.com/mobilegrowthstack/
https://twitter.com/andy_carvell
App Audits:
https://apps.apple.com/us/app/point-acupressure/id1528501360
https://play.google.com/store/apps/details?id=com.bluethread.bluethread
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 31, 2022 • 1h 3min
Using User Research to Increase Revenue
Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.
Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs.
Learn More:
Portfolio Site with Resources: https://www.jennykaypollock.com/
LinkedIn: https://www.linkedin.com/in/jennykaypollock/
Company Site: https://togetherlabs.com/
Twitter: https://twitter.com/Jennykaypollock
App Audits:
https://apps.apple.com/us/app/id1519809235
https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 24, 2022 • 1h 8min
How to Launch an App in 2023
Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer.
You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app.
Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/
Check out Rich's apps:
https://apps.apple.com/us/app/crossword/id1330947092
https://apps.apple.com/us/app/3-minute-mindfulness/id982502810
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 18, 2022 • 13min
7 Proven Ways to Increase App Revenue
Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps.
This presentation was given at App Promotion Summit in San Francisco in October 2022.
Learn more: https://apppromotionsummit.com/
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 17, 2022 • 1h 14min
How to Increase Organic Downloads
Solo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks.
App Audits:
https://play.google.com/store/apps/details?id=nikhil.memely
https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449
https://apps.apple.com/us/app/case-future/id1505086578
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 11, 2022 • 10min
This Book Summary App Makes $500K a Month
This #blinkist alternative app launched in 2020 and is already generating $500K a month!
Learn visually! Lucid is your visual guide to the world's most important knowledge.
Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about
Learn more: https://lucid.fyi/
You can watch this Video : https://youtu.be/-Ny-jwenZJw
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Oct 10, 2022 • 59min
How To Build A Marketing Infrastructure That Scales Your Business Rapidly
Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle.
You will discover:
- What do you need to be aware of when you're ready to scale
- Where to start your UA campaigns
- No Bull$h!t Guide to Mobile Attribution
- How to deal with economic downturns
In his role at Singular, Neils Beenen serves as the company's Partnerships Lead.
App Audits:
https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211
https://play.google.com/store/apps/details?id=com.w3saver.typography
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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