

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Oct 4, 2022 • 11min
How to Fund Your App Growth
Learn the best and smart ways to fund your app growth and UA campaigns.
You can watch this Video : https://youtu.be/48vSGdRHJLg
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 3, 2022 • 1h 14min
Avoid These Mistakes When Making Your App
Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use.
You will discover:
- The #1 pitfall you have to avoid when planning your app development
- The most important strategies to follow when developing your MVP
- The right trade-offs to make when developing your app
Chaim Sajnovsky is the Founder of B7Dev.
App Audits:
https://apps.apple.com/us/app/musicians-notebook/id1523098465
https://play.google.com/store/apps/details?id=nikhil.sleepy
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 28, 2022 • 11min
Make Your App a Success With These Two Tools
Discover the two simple tools that EVERY app needs to make sure your app is set up for success.
1. Knowledge Base
Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base.
In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it.
2. User Feedback Tool
The more feedback you are able to collect, the more you can get an idea of what your users expect from your app, whether or not it's truly user-friendly, and whether it has all the features your audience needs.
You can then take this information to make iterations to your app to drive more user growth and happiness.
Learn More: https://www.helpshift.com/products/feedback-sdk/
You can watch this Video : https://youtu.be/jxOS8cibJIw
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 26, 2022 • 53min
The Product Strategy That Led to $1.2M in Revenue
Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021.
You will discover
- What product changes led to dramatic growth
- When she thought about monetization
- 3 Non-traditional Growth Marketing Strategies You Should Try
Learn More:
https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/
https://www.linkedin.com/in/alanna-harvey-2589b467
https://twitter.com/flipd_app?lang=en
https://www.youtube.com/c/flipdapp
https://www.flipdapp.co/
App Audits:
https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger
https://platestheapp.com/
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 19, 2022 • 58min
The Intersection of Mobile, Meta & Blockchain
Explore new ways to make money with Inter-Reality!
With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger,
Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet.
Learn More:
https://youtu.be/iZWiw-mkRMU
https://www.karmathegame.guru
https://twitter.com/PlayKarma
App Audits:
https://apps.apple.com/us/app/ar-vr-viewer/id1549363477
https://apps.apple.com/us/app/heads-up-headband-funny-card/id1424246763
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 12, 2022 • 1h 20min
Proven Apple Search Ads Strategies
Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget.
With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it.
Emre Bilgic is Apple Ads Client Partner at MobileAction.
App Audits:
https://apps.apple.com/us/app/food-check-product-scanner/id1570142558
https://apps.apple.com/us/app/id1602114377
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 7, 2022 • 16min
Admob Mediation
Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.
Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests.
Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance.
Learn more:
https://support.google.com/admob/answer/3063564?hl=en
https://appbroda.com/
You can watch this Video : https://youtu.be/9rnrdhhTiDs
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 5, 2022 • 1h 4min
How to Calculate & Increase Lifetime Value
Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*
Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.
You will discover:
- What is the lifetime value of a customer
- How to calculate lifetime value of a customer the easy way
- Can LTV predictions be made with machine learning?
- How to forecast cashflow
What is LTV?
Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).
Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.
Learn more:
https://pollen.vc/
https://pollen.vc/calculators/roas-ltv-and-cash-flow/
App Audits:
https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907
https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Aug 30, 2022 • 11min
This A/B Test Led to a 269% Increase in App Revenue
We all know that having a trial on your onboarding paywall increases conversions and revenue.
However, do you need to offer a trial once someone is in your app and using it?
Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.
A/B Test:
Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe
Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)
Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Aug 29, 2022 • 1h 16min
Game Monetization Tips
Discover THE strategies that help you earn more money from your mobile games.
Learn:
- The most important thing to look for when you are trying to monetize your game
- How to balance game design and monetization
- How to maximize your ad monetization
- How to use psychological triggers to increase in-app purchases
- How to find the right monetization strategy at the different stages of your game
Elena Bugakova is the Publishing Producer at AppQuantum.
App Audits:
https://apps.apple.com/us/app/revolution-chess-game/id1592512979
https://play.google.com/store/apps/details?id=com.rollsroyce.cars.simulation.luxury.gamesgames
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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