Content Is Profit

This week, we were joined by none other than Vinnie Potestivo, a former MTV executive who has shifted his focus from mainstream entertainment to creating educational and impactful media. His insights are a gold mine for any content creator looking to make a meaningful impact with their work.Vinnie broke down the essence of what makes content truly resonate. It’s not just about catching someone's eye; it’s about touching their heart. He shared how authenticity in content creation doesn't just attract viewers—it builds a community. Reflecting on his experiences with icons like Beyonce, Ricky Martin, and Jennifer Lopez, Vinnie illustrated how their success is deeply rooted in being genuine and directly engaging with their communities.One of the biggest takeaways from our chat was how to leverage platforms like LinkedIn not just for networking, but for leading. Vinnie is all about transforming content into a tool that inspires and exerts a positive influence, fostering leadership qualities within your audience.For anyone out there trying to step up their content game, here’s the sauce: prioritize realness, connect on a personal level, and use your platform to uplift and serve. That’s how you turn your content into something profitable and purposeful.Don't miss out on Vinnie’s authenticity and community building from a true industry pioneer.EnjoyTimestamped Overview:00:00 MTV Tres features nostalgic shows and leadership.06:31 Connecting personal experiences to create business opportunities.08:22 Childhood trauma, superhero powers, close family ties.10:52 Casting music videos, Christmas special, network collaboration.14:42 Podcast creators can expand beyond major platforms.17:55 Inspire to lean into greatness for leadership.23:26 Rejecting product influence, embracing personal content creation.27:10 MTV taught importance of being authentic on screen.29:37 Jennifer Lopez, Diddy, Mandy Moore, Britney Spears, Christina Aguilar.33:07 Clear purpose and passion influence and inspire.35:05 Connect on LinkedIn for future collaboration opportunities.Connect with Vinnie:InstagramLinkedInConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we chat with Colin Gray.Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold!He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years. His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs.Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business. From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success.Enjoy!Timestamped Overview:00:00 Blogger hit 3M views, launching Alitu.03:18 Excited to lead with fun podcast story.07:02 Fear of forgetting connections in relationships and referrals.12:15 Blogging covered key podcasting search traffic effectively.15:20 Affiliate income from honest podcast recommendations.18:49 Handled 12 clients, but content creation suffered.19:47 Gratitude for production and its benefits.25:43 Transitioning to educational space, building community, challenges.28:18 Discussion on software and content creation process.31:19 Colin and I discuss content creativity strategy.34:37 Text advocates for customer relationship building through software.38:07 Consistency and accountability key to early success.41:43 Focusing on quality, targeting specific problems.43:25 Enjoying podcast with interviews and specific topics.48:20 Creating unique content, profit path, attention to time.49:12 Create content, build audience, earn over time.Connect with Colin:FacebookInstagramLinkedInConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Debate on quality vs. quantity in content creation, focusing on strategic sprints and data-driven insights. Introduction of CPR method for continuous improvement. Exploring social media posting balance, podcast engagement trends, and power of comedy in capturing attention.

Ben Chatraw, former hedge fund runner turned faith-driven leader, shares insights on recognizing authenticity, leading vs managing, creating bigger margins, and surviving a life-threatening illness. He emphasizes the power of genuine connections in business and the importance of building profitable teams through strategic hiring and prioritizing long-term purpose over monetary gain.

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing?Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose. But, what does that mean, Luis?I guess you'll have to listen to today's episode 😎 I promise it is very worth it.Victoria walks us through her Million-dollar relationship blueprint.It has generated some of the biggest opportunities out there, and is very easy to follow.Thank me later. Here are some of the #GoldenBoulders we go over: How to choose the right events to maximize the opportunities How much money to give, or ask, for every referral. The 1%, 2% and 3% rule. How she ended up on a Yacht after an Ed Mylett's party. Her Sanctioned Women Fighting Event that started it all! We loved every second of this conversations. It unpacks a lot of value you often don't see successful people talking about. Some might say relationships are an art and/or a complicated science. But after today, you will have a blueprint to make them consistently. This will impact your business and life in a very positive way! Enjoy!Connect with Victoria:FacebookInstagramConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. 

Business coach Katie Richardson discusses the #1 mistake CEOs make with their teams, how to repair it, aligning teams around vision, and the power of incentives. She emphasizes personal growth, authentic leadership, and self-alignment for holistic success.

Recent stats show a surge in podcast listeners, especially among females. AI voice cloning tech raises concerns of misuse. Google Podcasts shutting down highlights the evolving digital media landscape. Are we heading towards a more consolidated media environment?

Mario Fachini, partner in a secret project, discusses sustaining consistency, delivering results to the audience, and generating leads in content creation. The podcast explores the importance of maintaining consistency, strategies for engaging content creation, and the impact of consistent valuable content. It also delves into creating unique content frameworks through thought expression for effective content creation.

Hall of famer at CIP, Josh Tapp, shares his $30 million referral formula for small businesses: from asking for referrals to structuring commissions. Learn about profit margins, event strategies, and the importance of genuine relationships in business success.

Industry experts Deirdre, Josh Tapp, and Joe Giglietti share secrets on creating captivating content, making $50,000, and attracting clients. They discuss the Honey Trap Method, monetization strategies, and maximizing content impact. Learn how to position yourself as an expert and fill your pockets with successful content creation.