Content Is Profit The Reason People Believe You & Your Content: ARRT.
Aug 22, 2024
Fonzi, a content strategist and transformation specialist, shares his transformative A.R.R.T framework, vital for connecting with audiences. He highlights the often-overlooked power of consistency in content creation. Fonzi discusses effective management skills for content teams, emphasizing the importance of nurturing talent. He also tackles common challenges in content production and shares the value of storytelling in building deep emotional connections, illustrating how authenticity and shared experiences boost trust.
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Rescuing A Slow‑Motion Interview
- Speaker 1 describes rescuing a slow-motion-shot interview by syncing files and editing under pressure.
- The experience highlighted the value of hands-on problem solving in production.
Know The Tools Enough To Manage
- Learn base technical skills for tools your team uses so you can spot false claims and propose workarounds.
- Tinker with software (like Premiere) to judge timelines and call out unrealistic estimates.
Skill Awareness Gives Managerial Leverage
- You can run a content team without deep technical skill, but understanding the skill creates leverage.
- That understanding lets you find workarounds and set realistic delivery expectations.