
Vegan Business Tribe Podcast
If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business.
Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.
Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!
Latest episodes

Mar 12, 2024 • 55min
117 - What Andy Shovel did next... Interview with the co-founder of This.
Andy Shovel is the co-founder of 'This', who were the fastest-growing food company in the UK last year. And note that didn't read the fastest-growing 'vegan food company', they were the fastest-growing food company full stop.Their signature meat-replacement product 'This is not Bacon' is available in supermarkets across the UK as well as being served in restaurants, hotels and pre-packed sandwiches. And although Andy is something of a hero to many vegan business owners, not everyone in the vegan community agree with his approach of focussing his products on meat-eaters over vegans and vegetarians. In this episode, David talks to Andy about his approach to business and the rise of This. The interview was recorded shortly before Andy made public that he and his co-founder Pete Sharman were stepping down as the CEOs of This to hand the company over to a new management team, as the business looks to grow the company from their current £24m turnover to their goal of £100m. But in this session, Andy shares his plans to take everything he learnt from being the CEO of the UK's fastest growing food company to become one of the UK's leading animal rights advocates, with the launch of his new animal rights charity 'A Bit Weird'.Subscribe to our YouTube channel for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Feb 27, 2024 • 32min
116 - 3 ways to INSTANTLY improve your business
Business quick wins. These are the three things that you can implement straight away that will have a huge positive impact on your business. I call them 'universal quick wins' and they are often the first things I look at when I'm coaching a business owner.And they are so incredibly simple that you will be able to implement each one of them instantly and then wonder why you hadn't done them before!Subscribe to our YouTube channel for more: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Feb 13, 2024 • 1h 3min
115 - If you’re going to fall, fall forwards. With Joe Hill, One Planet Pizza
Facing failure in business. Vegan frozen pizza brand One Planet Pizza has faced failure several times. But co-founder Joe Hill has a mantra: "If you're going to fall, then make sure you fall forwards". In this special-length episode of the podcast, David is joined by Joe to talk about failure in business, a topic few people want to discuss. But for One Planet Pizza, each time they faced failure it turned out to be a pivotal point in their journey, a catalyst that propelled the business forward. Even if it didn't seem like it at the time.Now, you can buy One Planet Pizza in supermarkets across the UK and they have just started exporting into Europe. But, back when their future success wasn't assured, how did Joe face the real prospect of the business failing and manage to stay positive throughout?Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Jan 30, 2024 • 37min
114 - Should you call your business 'vegan'?
Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Dec 18, 2023 • 1h
113 - Using your business as your activism
How many times have you wished you could bring together your ethics with how you make a living? In this panel discussion recorded live at Vegan Business Tribe Live 2023 at the London Olympia, we bring together four Vegan Business Tribe members who all use their businesses as their platform to move the vegan cause forwards.But won't that put your customers off? How can you promote veganism if you don't sell to vegans? And what if you don't consider your business to be a 'vegan' business, even though you are vegan yourself? All these are the things that you might consider barriers to bringing your vegan ethics to the core of your business, but as you will learn from this panel: they are not!Hosted by Shabari Das of World Vegan Market & London Vegan Business Network, panelists are:Kelly Vowels, Pixal RoseChloe Bullock, Materialise InteriorsKayleigh Nicolaou, Kakadu CreativeSubscribe to our YouTube channel: for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Dec 11, 2023 • 55min
112 - Why aren't more men vegan? Smashing the vegan masculinity myth
Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.Learn more about Mel & Steve here: https://veganmusclegymwear.com/Subscribe to our YouTube channel for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Nov 14, 2023 • 37min
111 - Green Finance: Put your money where your heart is
Can your investments and finance help the green cause? Did you know that your pension could be funding fossil fuels? Did you know your savings could be supporting animal agriculture? In this session, David talks to Vegan Business Tribe member and vegan independent financial advisor, Jai Street, about the whole world of green finance and investing.Financial advice isn't an industry that people might immediately see as something that you would look to veganise, so we also talk about how you can use your skill set as your activism, no matter what your business does.Jai is also a speaker at Vegan Business Tribe Live at the London Olympia as part of VegfestUK on the 18th & 19th November 2023.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk---Vegan Business Tribe Live also thanks our micro-sponsors for the event: - Mindful Wealth (https://mindfulwealth.uk/)- Materialise Interior Design (https://www.materialiseinteriors.com/)- MotherTree (https://www.mymothertree.com/)- The Green Hosting Company (https://greenhostingco.com/)- Certified Vegan Business Trademark Scheme (https://certifiedvegan.biz/)

Nov 7, 2023 • 59min
110 - So you want to run an animal sanctuary?
We talk to three vegan animal sanctuary owners. Many vegans have the dream of one day buying some land and opening an animal sanctuary. But they don't think about the 5am starts, having to work every single day and the huge veterinary and food bills that come with caring for animals.Recorded Live at Vegan Business Tribe Live 2022, in this panel session we bring together three animal sanctuary owners to talk about the realities of running your own animal rescue: Susan Joyce, Founder of Little Green Pigeon wildlife sanctuary in Wales; Wenda Shehata, Founder of Hugletts Wood Farm Animal Sanctuary; and Lisa Sherwani, who runs Footprints Animal Sanctuary in Cheshire.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Oct 31, 2023 • 46min
109 - How Chloe Bullock brought vegan interior design into the spotlight
Interview with Chloe Bullock, Materialise Interiors. Chloe Bullock was awarded PETA's Compassionate Designer of the Year in their 2023 Vegan Homeware Awards. In this session, we're joined by Chloe to talk about how she has worked tirelessly to bring vegan interior design into the spotlight throughout her career, and is now one of the most highly regarded vegan design experts in the world having recently authored the Royal Institute of British Architects guidebook on sustainable interior design.As if this wasn't enough, Chloe also took her agency Materialise Interiors through B Corp certification earlier in the year, to show that the company holds itself to a higher standard of ethics and transparency in how it does business. David quizzes Chloe about the process and her tips for other businesses looking to do the same.Chloe is also a speaker at this year's Vegan Business Tribe Live at the London Olympia on the 18th & 19th November 2023.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

Oct 25, 2023 • 43min
108 - Why is it getting harder to get customers?
Why have people stopped buying from you? You're doing everything you did before but people just aren't buying anymore. What's changed? This is a question that our Vegan Business Tribe member Callum brought to one of our business clinics. Why has getting new customers become harder?If you follow the news, then it would be easy to think at the moment that the economy is completely falling apart. Many regions have seen an economic slowdown following the covid lockdowns, the invasion of Ukraine and some very short-sighted political decisions by our governments. But the reality is, no matter how bad the economy seems, you will still see plenty of people making money. And no matter how well the economy is doing, many businesses lose money and go out of business. So just because the news is all doom and gloom don't use that as an excuse to simply accept fewer customers for your business. In this episode, David explains that people still need what you sell (and likely still have the money!)but they are just being far more cautious about buying it - meaning you need to change how you market yourself to give customers a lot more confidence in spending with you.Subscribe to our YouTube channel: for more: @veganbusinesstribe ---🌱✊Is your vegan business your activism? Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com 🙏With thanks to our sponsors:🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk