Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?

In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?

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