Why have people stopped buying from you? You're doing everything you did before but people just aren't buying anymore. What's changed? This is a question that our Vegan Business Tribe member Callum brought to one of our business clinics. Why has getting new customers become harder?

If you follow the news, then it would be easy to think at the moment that the economy is completely falling apart. Many regions have seen an economic slowdown following the covid lockdowns, the invasion of Ukraine and some very short-sighted political decisions by our governments.

But the reality is, no matter how bad the economy seems, you will still see plenty of people making money. And no matter how well the economy is doing, many businesses lose money and go out of business. So just because the news is all doom and gloom don't use that as an excuse to simply accept fewer customers for your business. In this episode, David explains that people still need what you sell (and likely still have the money!)but they are just being far more cautious about buying it - meaning you need to change how you market yourself to give customers a lot more confidence in spending with you.

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