Creator Empires Podcast

Jan van der Aa
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Dec 29, 2020 • 15min

65. What to do if your Sales Funnel is not Working?

From “freebie” to thank you page your funnel looks great — so why aren’t people buying your product? What part of your sales funnel isn’t converting, and what can you do to fix it? Today, we explore some fundamental reasons why people aren’t pouring in to purchase your products. For the full article, go to: https://langpreneur.com/fixing-your-funnel/ Sign up for the newsletter and join one of our future events: langpreneur.com/ Discover our coaching programmes: langpreneur.com/coaching Our course - Learn to build your own successful online language business: langpreneur.com/lbb
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Dec 25, 2020 • 39min

64. From Personal Brand to Business Brand with Jenny from lingoni

When Jenny realised that her growing language business was utterly dependent on YouTube and Adsense for its revenue, she changed tack. Deciding that she needed to create a product of her own, she reimagined her business vision, hired staff and launched two successful language apps all in the space of two, short years. What you’ll learn in this interview: - Jenny’s story - YouTube and Adsense are algorithm-dependent - Developing a language app - Advantages, Disadvantages and Points to consider - Should you hire employees or use freelancers? - How lingoni finds and converts traffic - Jenny’s tips for Langpreneurs For the full article, go to: https://langpreneur.com/jenny-lingoni/ Sign up for the newsletter and join one of our future events: langpreneur.com/ Discover our coaching programmes: langpreneur.com/coaching Our course - Learn to build your own successful online language business: langpreneur.com/lbb
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Dec 22, 2020 • 10min

63. Should you Run Social Media Ads for your Language Business?

Langpreneurs often find themselves under pressure to run extensive ads on social media. There seem to be videos and blog posts about advertising on Facebook, Instagram and even TikTok or Snapchat at every turn. But, as Olly points out in today's episode, most of the people encouraging you to run paid ads are actually trying to sell you a course. So, should you be paying for social media advertisements, and do they represent a good return on your investment? For the full article: https://langpreneur.com/social-media-ads/ Sign up for the newsletter and join one of our future events: langpreneur.com/ Discover our coaching programmes: langpreneur.com/coaching Our course - Learn to build your own successful online language business: langpreneur.com/lbb
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Dec 18, 2020 • 45min

62. Exponential Growth in only 2 hours per Day while Taking Care of the Kids with Léa-english

62. Exponential Growth in only 2 hours per Day while Taking Care of the Kids with Léa-english by Jan van der Aa
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Dec 15, 2020 • 13min

61. How Much Should you Charge for your Language Courses?

For the full article: https://langpreneur.com/pricing/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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Dec 11, 2020 • 35min

60. Becoming a Better Language Youtuber with Lindie Botes

Lindie Botes has been part of the YouTube polyglot scene ever since high school. Her channel remained small for years but when she started being intentional about her videos and her niche viewers poured in. Nowadays, Lindie has well over 225,000 subscribers on her YouTube channel and a thriving polyglot blog. In this week’s Langpreneur interview, Lindie shares her tips for YouTube success. What you’ll learn in this interview: - Lindie’s story - Grow your channel by creating a community - Consider taking a public speaking course - What videos should you post? - Use YouTube Analytics - How to deal with YouTube trolls - Lindie’s Tips for Langpreneurs For the full article go to: https://langpreneur.com/lindie-botes/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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Dec 8, 2020 • 12min

59. What are Salesfunnels and do you Really need one?

Sales Funnels are all the rage in the marketing world but do YOU really need to have one? The short answer is probably not. No — if you don’t make a six-figure income. No — if your language business is a side hustle. And — definitely not if you’re at the start of your Langpreneur journey. But what is a sales funnel, and when is the time to purchase expensive software and go all-in on this marketing technique? Let’s find out… For the full article go to: https://langpreneur.com/salesfunnels/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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Dec 4, 2020 • 49min

58. Product First, Audience Second; Reversed Business Building with John from Outlier Linguistics

Outlier Linguistics is known for helping people to learn Chinese and Japanese characters more effectively through their courses and their useful etymology dictionaries. But, while many Langpreneurs begin by building an audience and later developing their products, John and Outlier co-founder Ash Henson did the opposite by creating and pre-selling their Chinese etymology dictionary right from the start. What you'll learn in this interview: - John's Story - Validating your product with pre-sales - Building relationships with potential mentors - Do paid ads work? - Thinking beyond Facebook ads - John's tips for Langpreneurs For the full article go to: https://langpreneur.com/outlier-linguistics Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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Dec 1, 2020 • 11min

57. What to Do if your Language Business doesn't do as Well as you Hoped?

You’ve slaved for months, maybe years, on your language business but it’s still not making you enough money to live on. Should you keep going or give up the dream and walk away? Before you decide, take the time to ask a few serious questions... For the full article: https://langpreneur.com/when-things-are-not-working/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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Nov 27, 2020 • 46min

56. Merging Podcasts and Teamwork to create a Strong Brand with Lindsay from All Ears English

Lindsay McMahon from All Ears English hosts not one, but two successful podcasts which send English language learners flocking to buy her courses and products. “All Ears English,” the podcast she started way back in 2013 “hits them in the heart and head,” says Lindsay, and gets her audience excited about learning. And “IELTS Energy 7+” is primarily targeted at learners who are studying to pass that exam. Together, these podcasts are a perfect example of niching down and building a successful brand. What you’ll learn in this interview: - How to build an effective team. - Things to consider when hiring a new team member. - Don’t go wide, go narrow and deep. - Advice on creating your first course. - Use quizzes to attract and funnel customers. - Consider marketing with a soft launch. - Lindsay’s tips for Langpreneurs. For the full article go to: https://langpreneur.com/all-ears-english/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb

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