58. Product First, Audience Second; Reversed Business Building with John from Outlier Linguistics

Outlier Linguistics is known for helping people to learn Chinese and Japanese characters more effectively through their courses and their useful etymology dictionaries. But, while many Langpreneurs begin by building an audience and later developing their products, John and Outlier co-founder Ash Henson did the opposite by creating and pre-selling their Chinese etymology dictionary right from the start. What you'll learn in this interview: - John's Story - Validating your product with pre-sales - Building relationships with potential mentors - Do paid ads work? - Thinking beyond Facebook ads - John's tips for Langpreneurs For the full article go to: https://langpreneur.com/outlier-linguistics Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb