56. Merging Podcasts and Teamwork to create a Strong Brand with Lindsay from All Ears English

Lindsay McMahon from All Ears English hosts not one, but two successful podcasts which send English language learners flocking to buy her courses and products. “All Ears English,” the podcast she started way back in 2013 “hits them in the heart and head,” says Lindsay, and gets her audience excited about learning. And “IELTS Energy 7+” is primarily targeted at learners who are studying to pass that exam. Together, these podcasts are a perfect example of niching down and building a successful brand. What you’ll learn in this interview: - How to build an effective team. - Things to consider when hiring a new team member. - Don’t go wide, go narrow and deep. - Advice on creating your first course. - Use quizzes to attract and funnel customers. - Consider marketing with a soft launch. - Lindsay’s tips for Langpreneurs. For the full article go to: https://langpreneur.com/all-ears-english/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb