64. From Personal Brand to Business Brand with Jenny from lingoni

When Jenny realised that her growing language business was utterly dependent on YouTube and Adsense for its revenue, she changed tack. Deciding that she needed to create a product of her own, she reimagined her business vision, hired staff and launched two successful language apps all in the space of two, short years. What you’ll learn in this interview: - Jenny’s story - YouTube and Adsense are algorithm-dependent - Developing a language app - Advantages, Disadvantages and Points to consider - Should you hire employees or use freelancers? - How lingoni finds and converts traffic - Jenny’s tips for Langpreneurs For the full article, go to: https://langpreneur.com/jenny-lingoni/ Sign up for the newsletter and join one of our future events: langpreneur.com/ Discover our coaching programmes: langpreneur.com/coaching Our course - Learn to build your own successful online language business: langpreneur.com/lbb