My Amazon Guy

Send us a textEffective keyword research is an essential aspect of any successful Amazon business. The right keywords can make all the difference when it comes to optimizing product listings and boosting sales. In this article, we'll explore the importance of keyword research and provide tips for conducting effective research.The first step in effective keyword research is understanding your target audience. Who are your customers, and what are they searching for? It's crucial to put yourself in their shoes and think about what words they might use when searching for products like yours. This will help you identify the most relevant keywords to target in your listings.Once you have a good understanding of your target audience, it's time to start using keyword research tools. One of the most popular tools is Cerebro, which provides keyword distribution and indexing as well as trend lines up and down. By analyzing your top 10 competitors, you can build a master keyword list sorted by search volume.Another great tool for keyword research is Helium 10's Magnet. This tool allows you to enter a keyword phrase and receive a list of related keywords and suggestions. However, it's important to assess the relevance of these keywords before including them in your listing. Make sure they're truly relevant to your product and your target audience.In addition to using these tools, it's important to follow some key tips and tricks for effective keyword research. For example, it's essential to regularly update and refine your keyword list. As your business evolves and your product line expands, you may need to adjust your keywords accordingly. Keep a close eye on your search rankings and adjust your keywords as needed to stay competitive.Another important tip is to focus on long-tail keywords. These are more specific phrases that may have lower search volume but are highly relevant to your product. By targeting these long-tail keywords, you can attract highly qualified leads who are more likely to convert into paying customers.It's also important to avoid "keyword stuffing," which can harm your search rankings and make your listing appear spammy. Instead, focus on including keywords naturally and strategically throughout your listing, including in the title, description, and bullet points.Effective keyword research is a critical aspect of optimizing Amazon product listings and boosting sales. By understanding your target audience, using tools like Cerebro and Magnet, and following key tips and tricks, you can build a comprehensive keyword list that attracts highly qualified leads and helps your business thrive. So don't hesitate - start your keyword research today and take your Amazon business to the next level!00:00 Learning about Cerebro's keyword distribution and indexing00:09 Building a master keyword list using 10 competitors an Excel file00:27 Using Helium 10's Magnet tool for keyword research and suggestions01:00 Discovering new keyword phrases like "Muji candles" and assessing their relevance01:44 Importance of keyword research in determining what to include in a product listing🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy foSupport the show

Send us a textToday, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success.You see, at its core, culture is all about people. It's about the values, beliefs, and behaviors that shape how we work together, how we treat each other, and how we serve our clients. And when we get culture right, it can be a powerful force that drives us forward and helps us achieve our goals.But why is culture so important? Well, let me tell you a story.When I started My Amazon Guy, I knew that I wanted to build a company that was different. I didn't just want to create a business that made money; I wanted to create a business that made a difference. And I knew that in order to do that, I needed to build a culture that aligned with my values.So, I set out to create a culture of love. I wanted our team to feel supported, valued, and cared for. I wanted us to work together like a family, where we could rely on each other and help each other grow. And I wanted our clients to feel that same level of care and attention.And you know what? It worked. Our team is more than just a group of employees; we're a community. We work hard, we support each other, and we celebrate our wins together. And our clients know that when they work with us, they're getting more than just a service; they're getting a partner who truly cares about their success.But here's the thing: building a culture of love isn't easy. It takes time, effort, and commitment. It means making tough decisions, like letting go of employees who don't align with our values. It means investing in our team, through training, development, and recognition. And it means staying true to our vision, even when it's challenging.But the payoff is worth it. When you have a strong culture, it creates a sense of purpose and belonging. It motivates your team to do their best work, to innovate, and to go above and beyond for your clients. And it creates a legacy that outlives any individual.So, if you're thinking about starting a business, or if you're looking to improve your company's culture, I urge you to take it seriously. It's not just a nice-to-have; it's a must-have. And when you get it right, it can be the difference between success and failure.Culture matters because it's what makes us human. It's what connects us, motivates us, and drives us forward. So, invest in your culture, and you'll invest in your people, your clients, and your future.00:00 Why Does Culture Matter?00:05 Importance of employee traits that align with values00:12 Example of a fiery employee who doesn't align with the desired culture00:28 Importance of building a culture of love instead of fear00:38 Reference to "Power vs. Force" book and chart of human traits00:49 Preference for using power instead of force00:53 Story of Jesus and his Apostles, specifically Peter01:47 Jesus telling Peter to "feed my sheep" and the importance of serving others02:21 Building something that outlives oneself02:35 Culture as a powerful force that can help mankind02:47 Desire for building something that outlives the individual and gives meaning🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, Support the show

Send us a textKeeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check.The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it's likely not worth the cost. However, if the campaign is generating three to five sales a day or more, it's worth considering optimizing the cost per click to bring down ACoS while maintaining sales velocity. By reducing the cost per click, you can achieve a lower ACoS without sacrificing sales.To further optimize your Amazon PPC campaigns, it's important to take a holistic approach and consider the blended ACoS across all campaigns for a specific ASIN (Amazon Standard Identification Number). This helps you understand the overall performance of the ASIN and how to optimize your campaigns for better results. Instead of looking at individual keywords or campaigns in isolation, this approach enables you to make data-driven decisions and achieve better results overall.The video also discusses how to handle keywords that generate sales but have no search volume or under 50. Our expert suggests peeling out any keyword that generates three or more sales over a 30 to 60 day period and putting it into an exact match campaign. This strategy can help you achieve better results for specific keywords and improve your overall campaign performance.In addition to optimizing your campaigns, it's important to monitor your ACoS regularly to keep it in check. ACoS can vary depending on market conditions, so it's important to adjust your bids and budgets accordingly to maintain profitability. By monitoring your ACoS and adjusting your campaigns as needed, you can achieve better results and maximize your advertising spend.Optimizing your Amazon PPC campaigns and keeping your ACoS in check is essential for success on the Amazon marketplace. By following the strategies and tips outlined in this video, you can improve your advertising performance and achieve greater profitability. Whether you're a new seller or an experienced advertiser, these strategies can help you achieve better results and grow your business on Amazon. So, tune in now and learn how to optimize your Amazon PPC campaigns and keep your ACoS in check!00:00 How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)00:08 What to do when you have sales but your ACOS is over 100%00:10 How to optimize and ask if the keyword is worth getting sales over 100%00:43 Look at the blended ACOS across all campaigns for a specific ASIN01:23 Don't look at everything individually, look at it as a whole01:50 Should I run an exact match for a low volume search term?02:07 Peel out any keyword that generates 3 or more sales02:39 Don't pause or negative a keyword in the initial campaign🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: hSupport the show

Send us a textWhen it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!From Clicks to Conversions00:00 How Product Reviews Impact Your Amazon Listing00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.00:12 How to control cost per click and increase conversion rate with optimized images and text.00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate00:45 Focus on reviews as the main solution to improve conversion rate.00:57 No control over cost per click01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get helpSupport the show

Send us a textWhen it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!From Clicks to Conversions00:00 How Product Reviews Impact Your Amazon Listing00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.00:12 How to control cost per click and increase conversion rate with optimized images and text.00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate00:45 Focus on reviews as the main solution to improve conversion rate.00:57 No control over cost per click01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get helpSupport the show

Send us a textHave you received a re-verification email from Amazon? If so, you're not alone. Thousands of accounts have been asked to re-verify their business information, and Amazon is being a little bit unclear about the process. But don't worry, we're here to help.I'll be sharing what to expect and how to go about taking care of the re-verification process. So, let's get started.First, it's important to note that Amazon is doing different processes for different sellers. Some are simply able to go to the seller account page and upload the necessary documents, while others are being asked to send them by email directly to Amazon. Some are even getting scheduled video live verification calls. Depending on what you're experiencing, the information I'm about to share will be the same for everybody.Regardless of the type of account, as long as it's a business account or a pro account and paying for that subscription, the information that needs to be loaded is the same. The first information that needs to be loaded is a business address, and it's recommended that the business address matches the legal documents and bank documents. This is crucial, as the business address must match the utility documents if those documents are requested on new accounts. The legal entity entered must match the document that you possess, and it is case sensitive.The deposit method must also match the bank statement provided; otherwise, the verification step will fail. So, it's important to double-check this information.Now, let's talk about the items that Amazon is looking for in the re-verification process email. The first item is information about your business, which includes your business address, legal entity information, and deposit method. The second item is information about your identity, which may require a government-issued photo ID. The third item is a bank account or credit card statement. And lastly, a business license may be required.To have a successful verification process, it's beneficial if any document that you scan is done so with all of the edges visible in frame. This means that you should make sure you can see all of the edges no matter what document you're scanning. It's also important to make sure all documents match and are uploaded correctly.00:00 Amazon Re-Verifying Thousands of Sellers - Identity Verification Tips00:02 Thousands of accounts have been asked to re-verify their business information by Amazon00:19 Amazon is doing different processes for different sellers00:49 Regardless of the type of account, the information that needs to be loaded is the same.01:02 The first information that needs to be loaded is a business address01:21 The legal entity entered must match the document02:13 The deposit method must match the bank statement provided02:29 It's beneficial if any document that you scan is done so with all of the edges visible in frame03:25 Amazon is asking for different types of information03:51 Amazon may ask you to have two shots, one where it's next to you and one where you see the full scan.04:40 This is a developing story, and more information or more suggestions and tips are expected to come out.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bSupport the show

Send us a textIf you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits.Jason takes you through the step-by-step process of accessing your inventory area and inventory ledger, downloading the summary review fulfillment center, and viewing the specific warehouses where your inventory is stored. Plus, he shares a fun fact about how Amazon names its warehouses after airports!By the end of this video, you'll have a better understanding of how to manage your inventory and sales more effectively by locating your Amazon FBA inventory warehouse.00:00 Get to Know Your Amazon FBA Inventory Warehouse00:22 Importance of knowing where your FBA inventory is stored00:52 How to access the inventory area and inventory ledger01:06 Downloading the summary review fulfillment center01:38 Viewing the specific warehouses where your inventory is stored01:57 Information about warehouse names being named after the airport🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textLooking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.00:00 A Profitable Approach to Doubling Your Amazon PPC Budget00:08 Doubling the daily budget for an exact match without changing bids00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns01:20 Comparison between Facebook, Google, and Amazon advertising platforms01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ OrdSupport the show

Send us a textTired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results! 👉 https://myamazonguy.com/asin-review/00:00 How's your Amazon listing going?00:13 Keywords are low; only 329 organic keywords.01:05 Recommended a one to two ratio for everyone sponsored to two organic keywords.01:12 Sorted keywords by the most frequently searched.01:19 Baby high chair, online shopping, shopping cart, and toddler chair are frequently searched keywords.01:24 Organic rank is on the far-right column.01:28 Online shopping is indexed.01:33 Shopping cart cover for baby is ranked well.01:39 High chair covers for baby keyword is ranked 101, and it brought in almost two million dollars in the past 30 days.02:59 Another listing is selling more because they have almost 3,800 organic keywords and 300 sponsor keywords.03:38 20 of the keywords are ranked in spots 20 through 50.04:06 Images are not high resolution.04:28 Images look a little blurry.05:00 Title should be closer to 200 characters.05:02 Bullet points should be 250 characters each.05:15 Frequently used words should be integrated into bullet points to grow Organics.05:25 Log in to Seller Central and fill out the product description with brand story and logo.05:48 Example of a carousel brand story for a brand called age of sage.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro PodcastSupport the show

Send us a textStruggling to improve your product's performance on the platform? Are you finding it challenging to target the right audience and increase your sales? Look no further. In this video, we will dive into the topic of bid adjustments for top of search placement on Amazon PPC targeting strategy and explore how it can help you boost your sales and grow your business.During the video, we will address the question of how to optimize product placement on Amazon's search results page. We will specifically focus on two types of placements: top of search and rest of search. While top of search is the most coveted placement, rest of search can also be a valuable opportunity to reach potential customers. However, both placements require different bidding strategies, and it can be challenging to strike a balance between the two.We will discuss how to make bid adjustments for top of search placement to ensure that your product is getting the visibility it deserves on the Amazon search results page. We will also touch upon the challenges of targeting rest of search and provide insights on how to optimize your bidding strategy for this placement. Additionally, we will explore the new rule-based bidding feature in beta on Amazon and discuss its potential benefits and drawbacks.The expert speaker Travis Zigler have years of experience in Amazon PPC targeting and have helped numerous sellers improve their sales and visibility on the platform. They will share valuable tips and insights based on their experience and answer commonly asked questions about bid adjustments for top of search placement.The video aims to provide Amazon sellers with actionable strategies to optimize their product placement and bidding strategy to increase their sales and grow their business. Whether you're new to Amazon selling or an experienced seller looking to improve your performance on the platform, this video is for you.We understand the challenges that come with selling on Amazon, and we are here to help you navigate them. We believe that bid adjustments for top of search placement can be a powerful tool in your arsenal to drive sales and achieve success on Amazon. So, join us in this informative and insightful video to learn how to leverage this strategy and take your Amazon business to the next level.00:00 Bid Adjustments for Top of Search Placement (Amazon PPC)00:21 There is not much customization available to target product pages.00:26 Bid adjustments for rest of search are usually kept at zero.01:32 Rest of search does not have a bid adjustment modifier, unlike top of search and product pages.02:21 Rule-based bidding is now in beta, which will adjust bids in real-time based on the likelihood to reach guard rails set by the user.03:00  Travis suggests waiting for at least 3 to 6 months before trying out beta programs with Amazon.03:30 Rule-based bidding is only available for campaigns running for at least 30 days.03:55 Travis' current software and strategy work well and do not require much adjustment.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademSupport the show