My Amazon Guy

Steven Pope
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Jun 7, 2023 • 7min

Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business

Send us a text0:00 Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business0:17 Providing Succinct and Relevant Information in Ticket Filing1:01 Utilizing Valid Tracking Information to Protect Your Seller Rights and Revenue1:54 Identifying and Addressing Abusive Customer Behavior for Effective Appeal Strategies2:57 How to Handle A to Z Claims During Return Transit3:21 The Importance of Appealing A to Z Claims and Avoiding ODR Impact3:54 My Refund Guy: A Service to Reclaim Lost and Damaged Units on Amazon4:34 Understanding the Process and Winning Appeals5:15 Navigating the Portal and Appealing Decisions5:54 Dealing with Defective Items, Returns, and Custom Orders6:28 Timely Refunds for Return Packages to Prevent Claims6:35 Tips for A to Z Claims and Recommended Advanced Seller Videos🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jun 6, 2023 • 12min

7 Ways to Increase Profit on Amazon, Tip Number 5 will Surprise You

Send us a textTired of seeing low profits on Amazon despite putting in all the effort? Well, I've got some good news for you! In this video, I'm going to share 7 practical and effective ways to increase your profits on Amazon. And wait, there's more - Tip Number 5 is going to blow your mind!The first thing you need to do is to optimize your product listings. You need to ensure that your titles, descriptions, and images are all top-notch. Remember that your customers rely on these details to make a purchase, so make sure that they are attractive and informative. Use high-quality images that showcase your products in the best possible light, and make sure that your descriptions are clear, concise, and persuasive.Tip #2 is to consider Amazon's advertising options. Amazon offers several advertising programs that can help increase your visibility and drive more sales. Sponsored Products, Sponsored Brands, and Sponsored Display Ads are all great options to consider. By using these advertising programs, you can get your products in front of more potential buyers, increasing your chances of making a sale.Tip #3 is to monitor your pricing. One of the biggest mistakes that many Amazon sellers make is setting their prices too high or too low. Make sure that you are pricing your products competitively and that you are aware of any price changes in your niche. Use tools to track price fluctuations and adjust your prices accordingly.Tip #4 is to focus on your customer service. Amazon places a lot of emphasis on customer service, and so should you. Make sure that you are responding promptly to customer inquiries and addressing any issues in a timely and professional manner. Good customer service can go a long way in building trust with your customers and increasing your sales.Tip #5 is to consider using Amazon FBA. Fulfillment by Amazon (FBA) is a service that allows Amazon sellers to store their products in Amazon's warehouses. Amazon then takes care of the packing, shipping, and handling of orders. By using FBA, you can save time and money on fulfillment and shipping, allowing you to focus on other aspects of your business.Tip #6 is to use customer reviews to your advantage. Customer reviews can have a huge impact on your sales, so make sure that you are actively encouraging your customers to leave reviews. Respond to any negative reviews in a professional and courteous manner, and use positive reviews to highlight the benefits of your products.Tip #7 is to diversify your product offerings. Don't put all your eggs in one basket. Instead, consider expanding your product line to include complementary products or products in related niches. This can help you to reach a broader audience and increase your sales over time.Increasing your profit on Amazon requires a combination of strategy, optimization, and hard work. By following these 7 tips, you can set yourself up for success and take your Amazon business to the next level. So go ahead and implement these tips today, and start seeing the results for yourself.00:00  7 Ways to Increase Profit on Amazon, Tip Number 5 will Surprise You00:13 Tip 1: Increase top line to control fixed costs.01:31 Tip 2: Lower advertising costs through negations, lowering bids, and pausing campaigns.04:01 Tip 3: Raise product prices, especially during Q4 when conversion rates are higher.06:17 Tip 4: Reduce the size of your items on Amazon to lower FBA fees.08:05 Tip 5: Utilize third parties to do your FBA and sell wholesale to them to avoid FBA fees.09:08 Tip 6: Launch new and more profitable products to reduce overall fees and protect your future.09:58 Conclusion🚀 Grow your brand's accouSupport the show
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Jun 5, 2023 • 15min

Did you Know Bulk Sheets Can Do this? [Amazon PPC]

Send us a textI understand the frustrations of managing a large number of SKUs and dealing with messy PPC performance. I’ve got valuable insights to share to you on this latest video.With 417 active and 940 inactive products, you're handling over 2,500 sponsored product campaigns. Despite May being a peak month, your recent performance around Mother's Day was disappointing. But I've discovered a little-known feature that can transform your advertising. The eligibility status report shows which products are eligible for ads. Access it in the bulk operations tab of Amazon Advertising.Running a bulk sheet download and examining eligibility status is crucial, especially for a high SKU account. You don't want ineligible products affecting campaign performance. Correcting eligibility issues, like wrongly labeled "for adults," improves ad visibility and sales.Should you use automated PPC tools or manage ads manually? Historically, manual management outperforms automation, but if time is limited, automated tools can reduce costs. However, for growth, manual management is essential.To address your PPC challenges, create a single automatic campaign for all products, bidding at five cents, with each product having its own ad group. Though not scalable, it's a performance booster. Leveraging low costs per click, even with lower conversion rates, yields impressive results.Utilize help files and tutorials to master bulk operations. Excel filters help prioritize optimizations, focusing on high ACoS, top spenders, or duplicate keywords. Analyzing conversion rates, spend levels, and clicks highlights top performers, enabling bid adjustments.Remember, strategic management and continuous optimization unlock the full potential of Amazon PPC. Good luck on your journey as an Amazon seller!00:00 Did you Know Bulk Sheets Can Do this? [Amazon PPC]00:21 Number of active and inactive products on the account00:30 Discovery of a new feature to check product eligibility for advertising01:00 Bulk operations tab and downloading various spreadsheets01:43 Manual management vs. automated PPC tools02:09 Importance of strategic thinking for account growth02:58 Setting up an automatic campaign with every product and low bid06:06 Benefits and performance of the low-bid campaign strategy08:15 Help files and tutorials for bulk operations09:43 Using filters in Excel for efficient optimizations12:03 Analyzing performance based on conversion rates, spend levels, and clicks14:35 Exploring different functionalities of bulk sheets and portfolios15:04 Check out more PPC tipshttps://advertising.amazon.com/API/docs/en-us/bulksheets/general-info/general-info🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-calSupport the show
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Jun 4, 2023 • 3min

Keyword Analysis and Optimization with Helium 10 for Amazon Listings

Send us a textLooking to dominate Amazon and increase your sales? Helium10's powerful keyword analysis and optimization tools are here to help. In this video, we demonstrate how the Magnet tool can analyze up to 200 keywords and show you how the Misspellinator tool can check for misspellings in your listings. You'll also learn how to interpret the search query performance report and use shapes like "tornado" and "pyramid" to improve traffic or conversion rate. Get ahead of the competition with Helium10's innovative tools and strategies and optimize your Amazon listing for maximum success!00:00 Keyword Analysis and Optimization with Helium10 for Amazon Listings00:21 Analyzing keywords related to "sage candles for cleansing house"00:49 Explanation of a "tornado" and "pyramid" shape in the search query performance report01:15 Introduction to the Misspellinator tool for checking misspellings in listings01:54 Technical difficulties with accessing the Misspellinator tool🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jun 3, 2023 • 3min

Make an FBA or FBM SKU on the same ASIN

Send us a textIn this video, Jason, an Amazon expert with years of experience, shares valuable insights and step-by-step instructions on creating a new SKU on Amazon, specifically an FBA SKU. An FBA SKU refers to a product that is fulfilled by Amazon, meaning Amazon stores, packs, and ships the product to customers.He begins by discussing the benefits of creating a new SKU, such as preserving existing reviews or changing packaging for a product. He then takes viewers through the entire process of creating an FBA SKU, starting with copying an existing SKU and adding a new SKU name.After creating a new SKU, he shows how to input relevant product information such as price, condition, and fulfillment channel, among others. He emphasizes the importance of choosing FBA as the fulfillment channel and provides helpful tips, including the option to automatically apply currency conversion offers for sales in Canada and Mexico.Jason also discusses the options for using a UPC barcode or Amazon FNSKU barcode. He explains that if the product already has a UPC barcode, it is best to use a merchant manufacturer barcode, but if there is no barcode, Amazon FNSKU barcode is the way to go.He provides detailed guidance on providing dangerous goods information and selecting "List as FBA" or "List as FBA and Send to Amazon." He stresses the importance of ensuring all information is accurate and complete to avoid any potential issues during the fulfillment process.This tutorial is an excellent resource for Amazon sellers looking to create a new FBA SKU or optimize their Amazon listings. It provides comprehensive guidance on every aspect of the process, from creating a new SKU to providing accurate product information and selecting the appropriate fulfillment option. With this video, sellers can maximize their sales potential on Amazon and increase their success.00:00 Make an FBA or FBM SKU on the same ASIN00:32 Demonstrating how to create an FBA SKU by copying the existing SKU and adding a new SKU name.01:10 Adding product information such as price and condition, and selecting FBA as the fulfillment channel.01:45 Choosing between using a UPC barcode or Amazon FNSKU barcode.02:20 Providing dangerous goods information and selecting "List as FBA" or "List as FBA and Send to Amazon."2:44 - Conclusion and summary by Jason.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavoriSupport the show
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Jun 2, 2023 • 2min

Interpreting Amazon's Search Query Report for Keyword Research

Send us a textIn this video, we will delve into the Search Query Performance Report within Amazon's Seller Central and explore how to interpret and use the data provided for keyword research and product development. Learn about the differences between search query volume and suggested search volume, how to trust the data in the report, and how to use it as a baseline for new products. We will also discuss Helium's trend analysis, sorting the data set by keyword value, and common questions about the report's data availability. Whether you are a seasoned Amazon seller or just starting out, this video will provide valuable insights to maximize your sales on the platform.00:00 Interpreting Amazon's Search Query Report for Keyword Research00:16 Discrepancy between search query volume and suggested search volume00:00 Interpreting Amazon's Search Query Report for Keyword Research00:34 Trusting the data in the search query performance report00:53 Using the search query volume as a baseline for new products01:03 Helium's trend analysis01:17 Sorting the data set by keyword value01:33 Common questions about the search query performance report01:58 Data only available at the brand level🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jun 1, 2023 • 10min

7 Tips to Fix Amazon FBA Mislabels - Tip 2 Takes 60 Seconds

Send us a textIn this video, we're going to reveal 7 practical tips that will help you fix Amazon FBA mislabels. Whether you're an experienced seller or just getting started, mislabeling your products can be a costly mistake that can eat away at your profits. But don't worry, we've got you covered.Tip number one is to double-check your product labels before sending them to Amazon. This may seem obvious, but it's easy to make mistakes when you're in a rush. Take the time to ensure that the labels are accurate, legible, and match the product you're sending.Tip number two is a game-changer, and it only takes 60 seconds. In this tip, we'll show you a simple technique that can help you catch mislabeled products before they go to Amazon. This technique is easy to implement and can save you a lot of time and money in the long run.Tip number three is to use a barcode scanner. A barcode scanner can help you quickly and accurately check your product labels, ensuring that they match the product you're sending.Tip number four is to create a labeling checklist. A labeling checklist can help you ensure that you don't miss any important steps in the labeling process.Tip number five is to use Amazon's labeling service. Amazon's labeling service can take care of the labeling process for you, ensuring that your products are labeled correctly before they're sent to the fulfillment center.Tip number six is to keep an eye on your inventory. By regularly checking your inventory, you can catch any mislabeled products before they're shipped to customers.Tip number seven is to stay organized. By staying organized and keeping track of your labeling process, you can ensure that your products are labeled correctly every time.In this video, we'll dive deeper into each of these tips, providing you with practical advice and real-world examples that you can use to fix Amazon FBA mislabels. We understand that mislabeling your products can be frustrating and costly, but with these tips, you can avoid this common mistake and save yourself time and money.So, if you're ready to take control of your labeling process and fix any mislabels that may be costing you money, be sure to watch this video until the end. We guarantee that you'll come away with actionable tips that you can implement in your own Amazon FBA business. Don't let mislabels hold you back any longer, take action today and start seeing the results you deserve.0:00 7 Tips to Fix Amazon FBA Mislabels - Tip 2 Takes 60 Seconds00:13 Tip 1: Use FN SKU labels01:02 What is an FN SKU label01:45 Information on switching your UPC code02:03 Follow on LinkedIn for more guides02:34 Tip 2: Back up your Amazon catalog03:45 Guide on how to back up your catalog04:00 Tip 3: Send in single SKU shipments05:00 Enroll in the FBA Logistics course05:55 Tip 4: Ensure FBA team adheres to case labels06:43 Tip 5: Ask Amazon to audit inventory08:07 Tip 6: Do a removal order08:54 Tip 7: Switch to FBM if all else fails🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademaSupport the show
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May 31, 2023 • 5min

How to Close a Listing on Amazon [Beginner Tutorial]

Send us a textI know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business.First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an extended period of time. It is important to note that a closed listing is not the same as a broken listing, which occurs when there is an error with your product listing and Amazon removes it from the marketplace.It is essential to understand the status of your product listings, as it can impact your sales and reputation as a seller. Inactive listings are not closed, but merely out of stock, while suppressed listings are not showing up in search results due to an issue with the product listing. It is crucial to keep an eye on these listings and address any issues promptly to avoid losing sales.To demonstrate how to identify a closed listing, I show examples of different product statuses on Amazon. I also explain how to close a listing manually by clicking the "close listing" button or selecting "closed listings" from the actions dropdown menu. I explain how closing a listing will make the product inactive, but it can be reactivated at any time by selecting "relist."I also cover how inactive listings work on parented items and how the oldest brother listing will be displayed if one product is inactive, while the rest of the products in the variation remain active.By the end of this video, you will have a better understanding of closed listings on Amazon, how to identify them, and why it is important to keep track of your product listings.00:00 How to Close a Listing on Amazon [Beginner Tutorial]00:23 Difference between closed and broken listings00:46 Inactive listings are not closed01:15 Suppressed listings are not closed01:59 Example of a closed listing02:26 How to close a listing03:01 Closed listing makes the product inactive03:46 Explanation of how inactive products work on parented items04:23 Conclusion and invitation to check out more resources on catalog challenges🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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May 30, 2023 • 5min

Using A Plus Content to Increase Sales and Boost Amazon SEO

Send us a textWhen it comes to creating a successful Amazon listing, there are a few key things you need to keep in mind. First and foremost, you need to create a compelling brand story. By telling your story and connecting with your audience, you can build trust and increase your chances of making a sale.But it's not enough to just create a great story. You also need to optimize your content for SEO. This means using relevant keywords in your content, including alt text in your images, and making sure your descriptions are accurate and detailed. By doing this, you can improve your search rankings and get noticed by more potential customers.And that's where A Plus Content comes in. A Plus Content is a module that allows you to enhance your product listings with additional multimedia and written content. This module provides you with a platform to tell your brand story, showcase your products, and include additional details and specifications that can help shoppers make informed buying decisions.But A Plus Content is not just about optimizing your content for SEO. It's also a powerful tool for increasing your sales. By using product grids, cross-promoting your products, and including calls to action, you can encourage shoppers to make a purchase and increase your average order value.And let's not forget about the importance of social media. By including your A Plus Content in your social media posts, you can increase your visibility and drive more traffic to your Amazon listings. This can help you get noticed by more potential customers and ultimately increase your sales.But creating great A Plus Content takes time and effort. That's why it's important to work with a professional who can help you create compelling content that resonates with your audience. At the end of the day, the success of your Amazon listing comes down to the quality of your content. By investing in A Plus Content, you can take your listings to the next level and stand out from the crowd.So, are you ready to create great A Plus Content and boost your Amazon sales? Watch this video now and learn how to use A Plus Content to take your listings to the next level. With the right approach and a little bit of creativity, you can create listings that get noticed and drive sales.00:00 Introducing the Brand Story module and its benefits.00:14 Description of A Plus content module and the importance of using it for SEO.01:14 Using alt text in images to add keywords for indexing.02:00 Importance of taking up space for SEO and using text for robots and images for humans.02:48 Benefits of using the product grid module to add additional keywords and cross-promote products.03:38 Importance of implementing keywords in social media posts for free traffic.04:02 Keeping consumers on brand and taking up as much space as possible to avoid losing them to competitors.04:36 Overview of steps to take after doing keyword research.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brandSupport the show
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May 29, 2023 • 10min

[Tutorial] Loading Image Swatches to Amazon - Template Upload

Send us a textIn this tutorial video, Steven Pope, the founder of My Amazon Guy, shares valuable insights and step-by-step instructions on how to add image swatches to your Amazon product listings.The video begins with an introduction to the topic, emphasizing the importance of showcasing color variations on a parentage to provide a better visual representation of the product. Steven advises viewers to access their inventory reports by navigating through the menu options and downloading the category listings report. He also mentions the need to request Amazon's support to enable this beta feature if it's not readily available.The tutorial then delves into the process of locating the Swatch column within the downloaded report. Steven demonstrates how to use the "Control+F" function to search for the term "Swatch" and identifies the specific category-specific inventory file where the column can be found. He addresses a recent change made by Amazon that removed the Swatch field from some templates, leading him to provide alternative methods to find the required data.Steven explains the concept of the Swatch image URL and provides examples of how it should be formatted. He suggests hosting the swatch image on a platform like WordPress, Shopify, or a third-party image hosting site, and then linking the URL within the template. He highlights the importance of using the correct format for the URL and clarifies the update type, emphasizing the usage of "partial update" in the template.The tutorial also covers the process of saving the template file and uploading it using the Amazon inventory uploader. Steven guides viewers through the necessary steps, including browsing for the saved file, uploading it, and monitoring the upload status. He assures viewers that a successful upload will result in the Swatch image being displayed on the product listing.He discusses the considerations involved in deciding whether to use a Swatch image or a text-based variation for certain products. He showcases examples of both approaches and explains the significance of choosing the appropriate method based on the product's characteristics and customer preferences.This tutorial provides a detailed walkthrough of the process of loading image swatches to Amazon product listings through template upload. By following Steven Pope's expert guidance, sellers can enhance their product presentations, improve customer experience, and potentially boost sales. Whether you are a beginner or an experienced Amazon seller, this informative video equips you with the knowledge and practical steps to leverage image swatches effectively.00:00 Loading Image Swatches to Amazon - Template Upload00:06 Accessing Inventory Reports00:19 Requesting the Category Listings Report00:39 Locating the Swatch Column in the Category Listings Report01:49 Searching for Swatch in Template Files03:01 Finding the Swatch Column in the Category-Specific Inventory Files03:32 Understanding the Swatch Image URL04:06 Generating a Swatch URL and Formatting it05:30 Filling in the Template with SKU, Swatch URL, and Update Type06:35 Uploading the Excel File to Amazon Inventory07:12 Verifying Successful Upload and Swatch Display08:29 Swatch Variation Considerations and Examples09:03 Limitations of Manually Adding Swatches to Parentage Variations🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get helpSupport the show

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