My Amazon Guy

Steven Pope
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Sep 14, 2023 • 1h 11min

My Amazon Guy Wednesday ARL: ASIN Review Live with John Aspinall

Send us a text🚀 Join us for our weekly ASIN Review Live Session with John Aspinall! 📈 Learn how optimizing your listing is a game-changer for Amazon Sellers.Learn how our expert analysis and actionable insights can help YOU:🔍 Optimize your product listings for maximum visibility💡 Identify opportunities to increase sales and profitability📉 Overcome challenges and improve your seller performance🎯 Fine-tune your Amazon strategy for long-term successDon't miss out on this opportunity to supercharge your Amazon business! Mark your calendar, invite your fellow sellers, and get ready to submit your ASIN for review during the live session. 🙌You won't want to miss this chance to take your Amazon game to the next level. 📦💰 #ASINReviewLive #AmazonSellers #ecommercesuccess Timestamps:00:00 - Introduction, content discussion, and PPC challenges.11:04 - Introduction of Joe, the brand director.15:07 - Mention of anxiety and anticipation.16:02 - Tracking and answering listing questions.17:04 - Changes in Amazon's A Plus panel design.20:06 - Brand name suppression in smaller listings.21:23 - Conversation about AI use and limitations.24:44 - Discussion of the Canva plugin for AI.27:06 - AI-generated content for an infographic.28:07 - Creating a lifestyle image for an Amazon listing.36:04 - Discussion about Claude's conversational nature.40:26 - Potential use of AI for analyzing Amazon Seller reports.40:31 - Sourcing and branding a product.42:03 - Choosing the product category: RPG dice sets.45:44 - Designing a steampunk DND dice set.50:08 - Mentioning the importance of avoiding certain keywords.53:06 - Amazon's experiments with A+ content and reviews.57:11 - Offering advice on improving the main product image.1:00:00 - Placement of the Brand Story module.1:02:52 - Use of emojis in listings.1:05:31 - Reviewing a product for the UK market.1:06:11 - Amazon UK's website format.1:08:01 - Offering a tip for improving the main product image.1:09:44 - Announcing the end of the session and upcoming meetings.Support the show
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Sep 13, 2023 • 6min

Would you Spend $55,000 on Branded Packaging? Vote Now on Age of Sage Branding

Send us a textJoin poll on LinkedIn https://www.linkedin.com/posts/steven-pope_ive-sold-338441-in-tumblers-in-the-past-activity-7107383061754904577-dCk-?utm_source=share&utm_medium=member_desktop🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction and speaker's Amazon selling experience with tumblers.0:52 - Introduction of branded white box packaging and investment dilemma.2:05 - Presentation of designed packaging and its potential impact.3:00 - Consideration of how branding affects customer buying decisions.3:29 - Discussion of differentiation and potential for higher prices.3:57 - Concerns about selling different products under one brand.5:01 - Feedback from LinkedIn users 5:52 - User's question on taking a loan for branding.6:17 - Speaker's decision to preserve margins without investment.Support the show
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Sep 13, 2023 • 1h 10min

Amazon PPC AMA Live Q&A with Marissa Linzey and Thomas Fitzgibbons

Send us a text🚀 Unlock PPC Success with Marissa Linzey and Thomas Fitzgibbons!Are your PPC campaigns living up to their full potential? Join our live AMA (Ask Me Anything) session and prepare to elevate your advertising game.Whether you're a PPC novice or a seasoned pro seeking refinement, this session offers practical insights for substantial improvements.Don't let this opportunity pass you by! Join Marissa Linzey and Thomas Fitzgibbons for an informative discussion.Say farewell to uncertainty in your PPC strategy. 🌟#PPC #DigitalMarketing #AskTheExperts #PPCStrategy #OnlineAdvertising #SuccessInPPC 🚀Timestamps:00:00 - Introduction and greetings.11:38 - Keyword campaign separation.13:28 - Limiting keywords and budget control.15:51 - Campaign structure advice.17:27 - Using reports for decisions.18:25 - Data collection and budget impact.22:23 - Auto campaigns in strategy.24:02 - SQP report for optimization.36:34 - Managing dog seat cover campaigns.46:32 - Competitor-based pricing.1:00:00 - Image testing for CTR.1:00:44 - Keyword relevance and testing.1:07:49 - Coaching and SOPs.1:08:38 - SEO and launch strategy.1:09:19 - Pricing tiers and services.1:09:56 - Gratitude and next episode tease.Support the show
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Sep 12, 2023 • 38min

Amazon PPC Basics: Negations & Bid Adjustments [Shaved $900 in Weekly Wasted Spend in 35 Mins]

Send us a textSteven Pope dives into the intricacies of PPC optimization. The focus here is bid optimization, specifically for Sponsored Products on Amazon. He shows how to meticulously evaluate campaign performance, with an unwavering focus on slashing ACoS (Advertising Cost of Sales). Learn how to maximize real-time data analytics to know items that require immediate action to save costs.Steven explains the optimization processes for various campaign types like Sponsored Products, Display Ads, and Sponsored Brands giving invaluable insights into bid adjustments, negative keyword integration, and pinpoint targeting of ASINs.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS------------------0:00 How to do an Advertising Campaign Update0:34 Analyzing Campaign Performance2:42 Evaluating Keyword Performance and Adding Negative Keywords6:50 Optimizing Campaigns 10:14 Display Ad Campaign Review12:24 Adjusting Bids and Keywords15:51  Optimizing Sponsored Product Auto Campaigns18:27 Reviewing and Adjusting Specific Campaigns23:05 Importance of reviewing days of Data27:28 Pausing an exact match campaign33:39 FBA effect on SKU36:08 Golden Advice for PPCSupport the show
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Sep 11, 2023 • 13min

Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus

Send us a textRevolutionize your Amazon product copy with the power of AISteven Pope unveils a rapid, effective technique to optimize your listing. With AI-generated content, transform your product descriptions and bullet points into strategic keyword-rich content.Focus on Strike Zone keywords (ranked 20-50) during SEO Phase Three for enhanced visibility and clicks. Craft product descriptions emphasizing these keywords using AI, fine-tuning the output to align with your brand voice. Utilize the generated content to enrich behind-the-scenes elements like alt text for improved indexing. Leverage your product's Search Query Performance Report to refine content and PPC campaigns, strengthening your market position.Enhance PPC campaigns with well-crafted keywords to boost organic ranking and market share. Stay committed to ongoing optimization and monitoring for sustained growth. Book a call at MyAmazonGuy.com/book for expert advice.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS------------------0:00 SEO Optimized Product Copy0:40 AI Software and Data Preparation2:13 Draft a Product Description Using AI5:20 Behind-the-Scenes Optimization7:22 Using Emojis in Listing Copy8:07 Keyword Focused Phases9:34 PPC Campaigns for Ranking11:57 Advance Listing OptimizationSupport the show
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Sep 10, 2023 • 5min

ASIN Review - Glass Subway Backsplash - Amazon FBA

Send us a textWatch as Pleasure from My Amazon Guy reveals potent enhancements for your Amazon strategy.Uncover the traffic-driving magic of keywords and harness a dynamic balance between organic and sponsored ratios. Explore untapped potential, closing the gap between you and competitors, increasing visibility, and boosting revenue.Dive into optimizing your image gallery, A+ content, and listings. Craft compelling titles, bullet points, and captivating images that resonate with your audience. Discover modules that silence competitors and maximize the impact of your listing.Ready to supercharge your Amazon sales? We master PPC, SEO, design, catalog merchandising, empowering your business growth.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS-------------------0:00 Amazon Strategy0:45 Keyword Distribution and Performance Analysis3:00 Market Share Analysis4:06 A+ Content4:50 Comprehensive ServicesSupport the show
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Sep 9, 2023 • 4min

Is Your Amazon Listing Ready for the Back-to-School Season

Send us a textGet ahead of the curve this season with these essential tips to dominate the Back to School market:1. Keyword Magic2. Highlight Seasonal Perks3. Visual Makeover4. Catchy Title5. Savings Galore6. Bundle Upif your product isn't directly related to school then use these creative strategies:1. Find a Connection2. Update Listings3. Promote Effectively4. Target Smartly5. Social Reach6. Create Guides🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS------------------0:00 Optimizing listings for back-to-school season0:15 Tip 1 - Use relevant keywords0:50 Tip 2 - Highlight seasonal benefits0:59 Tip 3 - Update product images1:04 Tip 4 - Create a compelling product title1:16 Tip 5 - Run seasonal promotions1:37 Tip 6 - Bundle products1:56 Additional tips for success during back-to-school season2:21 Tip 1 - Identify a connection2:45 Tip 2 - Update your listing2:56 Tip 3 - Offer a promotion3:01 Tip 4 - Target your ads3:14 Tip 5 - Leverage social media3:31 Tip 6 - Create a gift guide or back-to-school guideSupport the show
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Sep 9, 2023 • 2h

My Amazon Guy Friday Live Q&A with Thomas Fitzgibbons and Faith Denniston

Send us a text🔥 Ready to escape Google's grasp? 🚀 Join our interactive tribe as we ignite the comment section of this inspiring video: https://www.youtube.com/myamazonguy🌟 Discover why we're the talk of the town, with nearly 100 ecstatic reviews about My Amazon Guy: https://myamazonguy.com/testimonials/🎬 Craving captivating binge-worthy content this weekend? Your search ends here! 🍿 Immerse yourself in our wildly popular Amazon Tutorial playlists and elevate your expertise: https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/🔥 Don't miss this extraordinary opportunity!#MyAmazonGuy #AmazonTutorials #LevelUp #Entrepreneurship #ElevateYourBusiness #knowledgeispower 0:02 - Introduction and holiday greetings, surprising holiday sales.Timestamps:00:00 - Positive and negative sales trends.10:52 - Jason's absence due to attending an Alibaba event.11:11 - Introduction of hosts as brand directors at My Amazon Guy.11:29 - Member questions about changing product titles and Amazon's Choice badge loss.12:18 - Strategies for updating product titles with GS1 codes.13:06 - Addressing Amazon's Choice badge loss and regaining strategies.15:08 - Challenges of ranking for niche keywords and the importance of PPC for new products.15:41 - Targeting competitor keywords in PPC.16:08 - Listing items under a brand name without brand registration.17:25 - Information on GS1 UPCs and merging ASINs.24:50 - Amazon Attribution and its impact on sales.27:05 - Amazon Attribution campaign creation and reporting accuracy.29:45 - Keyword research and TikTok ads' impact on sales.32:21 - Handling variations, pricing strategies, and variation-specific advertising.38:00 - Merging listings with different ASINs but the same products.46:12 - Issues related to listing images and crawlable text.55:03 - Strategies for handling potential stranded inventory.56:41 - Pricing strategies for product variations and customer perception.59:27 - Display of price ranges for variations in search results.1:00:00 - Defining clear goals for advertising strategies.1:02:27 - Variation-specific advertising strategies based on product types.1:08:21 - Brand Registry benefits and SQP query performance report.1:31:12 - Finding product categories and using the Category Listings Report (CLR).1:44:19 - Social media information in packaging and listing the manufacturer's name.1:46:33 - Finding agencies for artwork and packaging in main images.1:52:03 - Dominating product categories, brand registration, GS1 UPCs, and getting impressions in search results.1:55:25 - Recovering suspended Amazon accounts, podcast participation, and segregating best-selling SKUs.Support the show
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Sep 8, 2023 • 5min

Amazon Enforcing Brand Name Permanently Affixed - Removing Brand Registries

Send us a textEnsure your brand is safe on Amazon with Steven Pope. Listen as, Steven dives into the importance of permanently affixed branding on your product packaging.Amazon has tightened its rules around branding, and merely using stickers or labels won't cut it anymore. He explains how brands are being removed from Amazon's Brand Registry due to inadequate packaging branding. He highlights the risks this poses to sellers and offers a practical solution – using permanently affixed labels on your products.He also provides insights into dealing with other potential reasons for Brand Registry removal, such as blacklisted lawyers and how to prepare for the appeal process.If you're an Amazon seller, protecting your brand is crucial. Don't miss this informative video that provides essential advice to help you navigate Amazon's ever-evolving rules and maintain your brand's integrity.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS------------------0:00 Importance of Brand Logo on Packaging0:41 Crackdown on Brand Registry Compliance1:06 Reasons for Brand Removal1:24 Introducing New Packaging Label Design2:15 Enforcement Across Categories2:59 Recovery After Brand Removal4:03 Study MaterialsSupport the show
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5 snips
Sep 7, 2023 • 1h 27min

My Amazon Guy Wednesday ARL: ASIN Review Live with John Aspinall

Renowned Amazon expert John Aspinall shares ASIN optimization strategies and actionable tips to skyrocket sales. Topics include multi-buys and virtual bundles, improving packaging and product listings for a trading journal, optimizing a 100 piece s'mores kit, and investing for long-term success.

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